HNDA-2nd Year-Business Communication IV

2.11 Module 11

Module
Module Title Sales
Code
Class instructional
Credits 12
hours
Hours 17
Guided self-access
GPA/NGPA GPA 05
research projects
Semester 1 Module Business Focus Ordering and supplying goods
Module Aims
1. To develop in students an awareness of the processes of ordering and supplying goods
through the medium of English
Learning Outcomes
At the end of the module the student will be able to
1. Identify appropriate language related to ordering and supplying goods
2. Use appropriate language to order goods
3. Use appropriate language to enquire about sales
4. Use countable and uncountable nouns correctly
Outline Syllabus
1. Speaking and Listening
 Listen to and understand telephone and other verbal discussions relating to the ordering
and supply of goods
 Practise dialogues, both telephone and face-to-face, relating to the ordering and supply of
goods
 Practice dialogues dealing with problematic issues related to the ordering and supply of
goods (late supply; wrong quantities, etc.)
2. Reading and Writing
 Read and understand sales catalogues
 Prepare orders for the supply of goods (letters, faxes, memos and e-mails)
 Prepare sales advertisements
 Write descriptive paragraphs using graphs and charts
 Write monthly budgeting and financial reports
3. Grammar
 Countable and uncountable nouns
 Subject/verb agreement
 Problem areas in English pronunciation: student difficulties clinic
4. Business task
 Prepare a portfolio identifying sources for a product, pricing, payment options and
delivery schedules; determine the best option
Assessment Assessment in each module contributes to the weighting as described in the Overall Course
and Outline for each semester
Weighting

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Recommended Teaching/Learning Activities
 Activity-based, student-centred learning should form the basis of teaching for each module
 An integrated skills approach should be used throughout the module
 Students should be assisted to develop independent learning skills
Resources: Equipment, Tools and Materials
Access to on-line resources, printed course materials, library reference materials
Prescribed Text
To be determined

2.12 Module 12

Module
Module Title The Best Offer
Code
Class instructional
Credits 12
hours
Hours 17
Guided self-access
GPA/NGPA GPA 05
research projects
Semester 1 Module Business Focus Negotiation
Module Aims
1. To develop in students skills necessary for effective negotiation in English
Learning Outcomes
At the end of the module the student will be able to
1. Conduct effective verbal negotiations
2. Listen to and take notes on negotiations conducted by others
3. Write reports describing the process and outcomes of negotiations
4. Use English effectively to persuade others
Outline Syllabus
1. Speaking and Listening
 Listen to and understand the gist of verbal negotiations
 Extract specific information from verbal negotiations
 Role-play the negotiation process on a given topic, using appropriate language to agree,
disagree and persuade
2. Reading and Writing
 Read and understand case documents on negotiations
 Extract key information from case documents on negotiations
 Prepare lists of key points for negotiation meetings
 Write a report summarising the process of negotiations and their outcomes
3. Grammar
 Comparatives and superlatives
 Phrasal verbs
 Modals
 Contrastive stress
4. Business task
 Conduct a negotiation between two teams for a sales opportunity (prepare case
documents; conduct meetings; take notes on the meeting; produce reports)

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Assessment Assessment in each module contributes to the weighting as described in the Overall Course
and Outline for each semester
Weighting
Recommended Teaching/Learning Activities
 Activity-based, student-centred learning should form the basis of teaching for each module
 An integrated skills approach should be used throughout the module
 Students should be assisted to develop independent learning skills
Resources: Equipment, Tools and Materials
Access to on-line resources, printed course materials, library reference materials
Prescribed Text
To be determined

2.13 Module 13

Module
Module Title What Do Customers Want?
Code
Class instructional
Credits 12
hours
Hours 17
Guided self-access
GPA/NGPA GPA 05
research projects
Semester 1 Module Business Focus Responding to customer and client needs
Module Aims
1. To develop in students skills necessary to respond to customer and client needs in English
Learning Outcomes
At the end of the module the student will be able to
1. Distinguish between the use of ‘customer’ and ‘client’ in business
2. Respond to customer/client needs at various stages of business activity
3. Identify stages in market research
4. Gather customer/client feedback at various stages of business activity
5. Respond to customer/client feedback at various stages of business activity
Outline Syllabus
1. Speaking and Listening
 Listen to and understand a market research interview
 Listen to and understand a verbal complaint about after-sales service
 Deal with a customer complaint (face-to-face and telephone) about after-sales service
 Conduct a market research interview
2. Reading and Writing
 Read and understand a report on customer/client needs for various businesses
 Write a short summary of the needs of customers and clients in various businesses
 Write letters responding to customer complaints
 Write reports on customer/client needs for various businesses
 Write reports using graphs and charts
3. Grammar and pronunciation
 Modals
 First and second conditionals

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  Adjectives and adverbs
 Intonation patterns for interrogatives
4. Business task
 Develop and implement a market research questionnaire; collect and analyse data; draw
conclusions from the data
Assessment Assessment in each module contributes to the weighting as described in the Overall Course
and Outline for each semester
Weighting
Recommended Teaching/Learning Activities
 Activity-based, student-centred learning should form the basis of teaching for each module
 An integrated skills approach should be used throughout the module
 Students should be assisted to develop independent learning skills
Resources: Equipment, Tools and Materials
Access to on-line resources, printed course materials, library reference materials
Prescribed Text
To be determined

2.14 Module 14

Module
Module Title Presentations
Code
Class instructional
Credits 14
hours
Hours 19
Guided self-access
GPA/NGPA GPA 05
research projects
Semester 1 Module Business Focus Making product presentations
Module Aims
1. To develop in students skills necessary to deliver an effective presentation
Learning Outcomes
At the end of the module the student will be able to
1. Identify the key features of an effective presentation
2. Prepare PowerPoint slides for a presentation
3. Prepare a script to accompany a PowerPoint presentation
4. Use English appropriate for a formal presentation
Outline Syllabus
1. Speaking and Listening
 Listen to and understand presentations on various aspects of business
 Identify the features of an effective verbal presentation
 Listen to and take notes on the key features of a presentation
 Deliver a presentation on a given business topic
2. Reading and Writing
 Read and understand reports of presentations, identify key issues arising from the
presentations
 Prepare a PowerPoint presentation on a given business topic
 Write a script to accompany the presentation

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 3. Grammar and pronunciation
 Grammar review
 Problem areas in English pronunciation: student difficulties clinic
4. Business task
 Prepare and deliver a PowerPoint presentation for a product (either to launch a new
product or to market an existing product); conduct library and internet research as part of
the preparation
Assessment Assessment in each module contributes to the weighting as described in the Overall Course
and Outline for each semester
Weighting
Recommended Teaching/Learning Activities
 Activity-based, student-centred learning should form the basis of teaching for each module
 An integrated skills approach should be used throughout the module
 Students should be assisted to develop independent learning skills
Resources: Equipment, Tools and Materials
Access to on-line resources, printed course materials, library reference materials
Prescribed Text
To be determined

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