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    Meraki 2020 Business Plan Format PDF

    Uploaded by

    Arka Narayan Dashgupta
    The document outlines guidelines for a business plan submission, including an executive summary, business description, marketing plan, operations plan, management team, financial projections, risks and opportunities, and appendix. It evaluates plans based on criteria like opportunity size, value proposition, team strength, revenue model, and competitive advantage. The assessment map scores different elements on a normalized scale from 1 to 5 or 15 for the total score.

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    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd

    Meraki 2020 Business Plan Format PDF

    Uploaded by

    Arka Narayan Dashgupta
    146 views2 pages
    The document outlines guidelines for a business plan submission, including an executive summary, business description, marketing plan, operations plan, management team, financial projections, risks and opportunities, and appendix. It evaluates plans based on criteria like opportunity size, value proposition, team strength, revenue model, and competitive advantage. The assessment map scores different elements on a normalized scale from 1 to 5 or 15 for the total score.

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    Meraki-2020-Business-Plan-Format.pdf

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    The document outlines guidelines for a business plan submission, including an executive summary, business description, marketing plan, operations plan, management team, financial projections, risks and opportunities, and appendix. It evaluates plans based on criteria like opportunity size, value proposition, team strength, revenue model, and competitive advantage. The assessment map scores different elements on a normalized scale from 1 to 5 or 15 for the total score.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    146 views2 pages

    Meraki 2020 Business Plan Format PDF

    Uploaded by

    Arka Narayan Dashgupta
    The document outlines guidelines for a business plan submission, including an executive summary, business description, marketing plan, operations plan, management team, financial projections, risks and opportunities, and appendix. It evaluates plans based on criteria like opportunity size, value proposition, team strength, revenue model, and competitive advantage. The assessment map scores different elements on a normalized scale from 1 to 5 or 15 for the total score.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    of 2

    BUSINESS PLAN OUTLINE (SUGGESTIVE)

    It has to be submitted in word doc or pdf along with a 1 minute video describing
    your idea and business plan.

    The suggestive guidelines are as follows:

    1. Executive Summary
    2. Business Description
    a. Industry background & Business environment
    b. Product/Service description
    c. Value proposition of the offering
    3. Marketing Potential and Marketing Strategy
    a. Target market – Market sizing
    b. Customers, Competition (Competitor Analysis) and Market share
    c. Pricing, Promotion and Distribution Strategies
    4. Operations
    a. Technology and Operations requirements
    b. Operations Plan (if applicable)
    5. Management Team
    a. Experience
    b. Organization Structure
    6. Financial Plan & Projections (Base case and 1/2 other scenarios (cases) as applicable)
    a. Income statement, balance sheet and cash flows
    b. Break-even analysis
    c. Funding needs and sources (uses and sources)
    7. Risks & Opportunities
    a. Key Risks
    b. Key Opportunities including beyond the base case plan
    8. Appendix
    a. Financial plan supporting materials
    b. Industry, market additional materials
    Evaluation Criteria

    Although each business plan would be evaluated on its own merit, indicative criteria used
    for evaluation of ‘quality’ of the business plan are mentioned below:

     Opportunity size and business scalability potential


     Value Proposition – what is the distinguishing factor(s) from its competitors and how it
    satisfies customer’s need(s) or solves customer’s pain points in a unique way. May be
    quantitative (price and efficiency) or qualitative (overall customer experience)
     Key Activities, Resources, Channels that are required to execute the company’s value
    proposition and plan for the same
     Strength of team and organization plan
     Sustainability of the business – barriers to entry, sustainable competitive advantage etc.
     Revenue Model along with Operating leverage in the business
     Risk Identification & Mitigation Plan(s)

    (Indicative) Assessment Map used for Business Plan evaluation (normalized scale)

    Innovativeness Market Value Team Competitive Revenue Business Total


    of the Idea Opportunity Proposition Advantage Model and Progress/Stage
    Profitability
    5 15 15 20 15 15 15 100

    Team Meraki

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