SHS within Caloocan ES

School ID: 342209

INTRODUCTION

Cassava is a well-known raw materials wherein individual can create a lot

of dishes. Grating cassava is one of the popular method in the process of
cooking and during the grating process, the cassava extract.

In Batangas specifically in the town of Balayan, cassava is a popular

woody shrub that can be a substitute to rice. Cassava is one of the most popular
ingredients used by Balayeños in making different delicacies like Buchi, Tinapik,
Nilupak and etc. In cooking cassava there’s a lot of cooking process like deep fry,
boiling, steaming, baking and etc.

Since Balayan is rich in woody shrub raw materials, the owners will easily
get ingredients to their main product. At the same time, there are also individuals
that will benefit to it because the owners will buy this raw material in exchange to
the amount of money.

Through the help of high market acceptability and good brand reputation,
Cassava Ground Ball have strong potential in entering the business industry in
Balayan. By adding different varieties of cooked ground pork, the owners will
introduce new product innovation with uniqueness and high quality of product.

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School ID: 342209

CHAPTER 1
EXECUTIVE SUMMARY

a. Name of Business
The suggested name of the business is Four Yeoja Sweetshop. Yeoja is a
Korean word means girls. Since the owner of the business have four friends and
they are all girls, they combine four to the Korean Word Yeoja. They also include
the word sweetshop in their business name because the owners are also offering
dessert product.

b. Goals of Business
Four Yeoja Sweetshop aims to be socially responsible enterprise. The
business aims to be successful in the near future and at the same time contribute
in the economic growth of Balayan. The main goal of the business is to serve a
product that will be accepted in the market of Balayan. Four Yeoja Sweetshop
looks forward in generating reasonable price. The business want to create more
opportunities in the market and make profit. The business will focus on selling the
product in the market to establish strong bond with the customer that will create a
good customer relationship.

c. Location of the Business

Since Four Yeoja Sweetshop is a start-up business, it is considered as a
home base business wherein we will display the product on the stall of the
owners’ family business. Thus, the business is proposed to be located at the
ground floor of Balayan Public Market.

d. Brief Description of the Business

Four Yeoja Sweetshop offers its main product which is the Cassava
Ground Ball. Since cassava is a woody shrub that can be a substitute to the rice,

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the Four Yeoja Sweetshop ID: 342209
took advantage to it and created a product that is
unique,

appetizing, and at the same time, with a reasonable price. With that, the business
will bear a tagline that is: “Tamis na hinahanap, Iyong malalasap”.

e. Objectives of the Study

Specifically, the owners of the Four Yeoja Sweetshop desire to achieve
the following objectives under different business functions:

A. Marketing Aspect
 To position itself as the leading sweetshop who manufacture
different variety of Cassava Ground Ball in Balayan;
 To serve a unique and high quality innovated product to the
market which is Balayan Public Market.
 To create a product that will maximize the customer’s value
of money for a reasonable price.

B. Management Aspect
 To establish a name in the sweetshop industry in Balayan;
 To launch an innovated product in the market that will suit to
the Balayeños taste.
 To produce new product that will be accepted by the market.

C. Technical Aspect
 To establish Four Yeoja Sweetshop as a start-up business
who produce different variety of Cassava Ground Ball.
 To create and serve new product with high quality that have
a reasonable price for the customers.

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 School proper
To maintain ID: 342209
usage of tools and equipment in the
process of cooking.

D. Financial Aspect
 To maintain the profitability of the business.
 To gain more profit and bring back the capital before starting
the business.

E. Socio-Economic
 To determine the impact of business in the economic status
of the Municipality of Balayan.
 To contribute in the uplifting the image of Municipality of
Balayan especially in the business industry.
 To be in control in using the raw materials to promote the
product properly.

F. Scope of the Study

The scope of the operation of the Four Yeoja Sweetshop will be
only in Balayan Public Market since the target market are different kind of
individuals.

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School ID: 342209

CHAPTER 2

MARKETING ASPECT

a. Marketing Objectives of the Study

This section will focus on the situation that happen in the market
which it includes the market research, market strategies and also the market
plan. In the marketing element, the Four Yeoja Sweetshop will identify the
following objectives:

1. To position itself as the leading sweetshop who manufacture

different variety of Cassava Ground Ball in Balayan;
2. To serve a unique and high quality innovated product to the market
which is Balayan Public Market.
3. To create a product that will maximize the customer’s value of
money for a reasonable price.

b. Market Description

As the business starts to operate, Four Yeoja Sweetshop will

provide a limited quantity of product in Balayan Public Market. This product is
unique and a new entry product in the market of Balayan. Even though this

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product is new to market,School ID:
it will give 342209
a big impact since it is an innovated product
that will surely attract the individuals in Balayan Public Market. The product will
be divided into two category, the dessert and a meal product.

Four Yeoja Sweetshop come up to this innovated product since the town
of Balayan is rich in woody shrub specifically Cassava and this raw materials can
be a substitute as rice. At the same time, through buying raw material from other
sellers, the business can also help the Balayan Public Market vendor and can
create a good supplier relationship. The business aims to be profitable but at the
same time to be social responsible in regards to the economic growth of
Municipality of Balayan.

c. Vision Statement

Four Yeoja Sweetshops’ vision is to share sweetness through our

finest treasure ideas and also to be the most admired satisfier of sweet
delicacies. To position ourselves as the edge of sweet delicacies in Balayan and
to be the most reputable business in sweet industries.

d. Mission Statement

The power of sweet delicacies inspires us at Four Yeoja Sweetshop

to make an innovated and distinct taste of sweet products. Encourage and
accept the ideas of every individuals to satisfy families, students and millennials,
making us part of lifes celebration and memories.

Four Yeoja Sweetshop is committed to the expectations of our customer

to ensure the future of our business. Innovation and efficiency are the foundation
to our profitability and promotional success of the business.

e. Core Values

1. Innovated – The Four Yeoja Sweetshop will offer an innovated

product to make difference.

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2. Social School ID: 342209
Responsible – We are responsible in giving the right
product to make costumer satisfied.
3. Quality Focus – Sweetshop will ensure the high quality of the
product to gain loyalty at the same time be profitable.
4. Affordability – The store will consider the pricing to assure that
everyone can afford the sweet delicacy we offer.

5. Efficiency centered - Four Yeoja will work as a team to be

efficient and at the same time make enough quantity and quality
of product.

f. Market Research

Cassava

The process of cooking cassava is by peeling its skin. Grate

the cassava itself. And after grating the cassava put some sugar and mix it until
the sugar melt in the cassava. After that put the cooked ground pork inside the
cassava then roll it into the flour and sesame seed. When rolling in flour and
sesame seed are done start to deep fry.

g. Market Analysis

1. Present Consumption Trends

In the industry of woody shrub, the cassava is the most

consumed one. This happen because many Balayeños become more practical in
life and they make cassava as their substitute to rice. This product may create
many dishes like viand, snack, dessert and etc. Because it has many uses the
supply of cassava decreases. When the demand increases and supply
decreases it will result to a shortage and the price will increases since shortage
in product happen. Due to the happening people will lessen their consumption of

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cassava product. Instead School ID:
of making 342209
viand, snack and dessert they will search for
more affordable food.

2. Present Markets

The present market for innovated and unique product of

Cassava Ground Ball is the Balayan area. The Four Yeoja Sweetshop will focus
on Balayan Public Market since it is the main area for marketing the product. The
business may also include the poblacion area, diferent schools, Barangay’s,
business establishments and different institutions within Balayan.

3. Projection of Supply and Demand Gap

MARKET GAP
HISTORICAL HISTORICAL
(units)
YEAR DEMAND (units) SUPPLY (units) VARIANCE

2014 34,466 27,696 6,770 SHORTAGE

2015 35,844 28,804 7,040 SHORTAGE

2016 37,278 29,956 7,322 SHORTAGE

2017 38,769 31,154 7,615 SHORTAGE

2018 40,320 32,400 7,920 SHORTAGE

As the business gets established it is expected that the demand for the
Cassava Ground Ball product will increase since it is an innovated product and
no one offers it in Balayan area. If the business achieve the market acceptability
from consumer it will serve as the stepping stone to be recognize and patronize

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SchoolAs
by the community of Balayan. ID: year
342209
passed by, customers change their
interest in terms of taste and also they are looking for the new one that are in
trend. Since every businesses continuously search for innovation, Four Yeoja
Sweetshop will search for many ways to ensure that the business will always be
part of competition. Not just to be part but to be the leading producer or provider
of Cassava Ground Ball in Balayan.

However, if the raw materials specifically cassava decreases but the price
continuously increases there are possibilities that the business may not satisfy
the demand of consumer. On the other hand, to ensure that business can satisfy
the

demand, Four Yeoja may execute the cost management to be able to cope up in
market changes. Technological advancement and efficient labor force in the work
place should be used in order to maintain the stable production of product with its
high quality.

PROJECTED PROJECTED MARKET GAP

(units)
YEAR DEMAND (units) SUPPLY (units) VARIANCE

2020 39,220 31,516 7,704 SHORTAGE

2021 41,966 33,723 8,243 SHORTAGE

2022 44,903 36,083 8,820 SHORTAGE

2023 48,047 38,609 9,438 SHORTAGE

2024 51,410 41,312 10,098 SHORTAGE

4. Industry’s Dominant Economic Traits and Drivers of Change

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a. Market acceptability School ID: 342209

High market acceptability is one of the considered factors that contribute

to the industry’s dominant economic trait and drivers of change. Cassava Ground
Ball control the market in Balayan. Likewise, these product will also introduce in
its potential market in Balayan’s nearby town. With a continual increase in
demand and very high potential to be farther improved, cassava industry will
continue to ascend in the market due to the strong acceptability.

b. Increasing Demand

Since it is mentioned in the present market that the business may include
poblacion and other area in Balayan it can help the business to gain more
costumer since poblacion and other area are the potential market. Due to
uniqueness of product specifically to its innovation, Cassava Ground Ball is
expected to create a high demand not only in Balayan Public Market but also in
poblacion and other area and establishment in Balayan. Moreover, cassava is
part of Balayeños delicacies, it will have high opportunity to the increasing
demand of the product.

c. Trusted Product Quality

Even though there’s a lot of cassava product in Balayan such as suman,

cassava cake and tinapik, the product will always have an advantage in the
market competition in terms of innovation. Cassava is a woody shrub product
and the cassava product gives a lot of benefits to the consumer. Unlike to the
other producer the quality is not consistent. Cassava product of the business is
innovated and the quality will always be the concern.

Another advantage of cassava, the farmers in the cassava field ensures

that the product gets the right nutrients needed. In addition, Balayan is a well-
known town in Batangas that are rich in cassava fields with high quality of land.

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SchoolCassava
With the stated product quality, ID: 342209
product continuously make a name in
the market that leads to popularity , this helps to achieve the high market
acceptability and industry stability.

5. Competitive Forces at Work in the Industry

a. Determinants of Supplier Power

In producing the product the major raw materials needed is the cassava.
Years ago the cassava is widely known as substitute to rice and at the same time
snack of individuals. This become a consumed product since Balayan is rich in
cassava. But due to lot of factors such as pest attack, uncontrolled typhoon,

building of establishment and unwanted human activities. The number of

produced cassava decreases as time goes by. Because of this happening the
owner of the business find for other supplier outside the Balayan area.

The business owner get their supply of cassava from different barangay in
Balayan as of now. Likewise, some of them get their supply from Calaca,
Calatagan and Tuy. The cost of cassava is per kilo or per sack it depends on the
agreement of buyer and supplier.

b. Determinants of Buying Power

The strong foundation of producer and buyer will be established as time

goes by that will create to costumer relationship. Since everything continuously
changing nowadays in our society. The changes may also affect the preference
of consumer in terms of taste, trend, quality and price that must control by the
business. Different marketing strategies of competitors may also affect the
business that badly needed an action to be control by the firms. Those stated
factors may affect the demand of consumption that may also affect the prices of
the product in the cassava industry.

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In the business world ID: 342209
consumer is the one who have power to control their
demand in different commodities in the market. They have the high power since
they are the one who will buy the product that result to gaining of profit. Likewise,
their demand may also affect the price of every product, when this happen
competitors will start to execute their strategies and tactics to ensure that
consumer will buy their product too.

c. Threats of New Entrants

Cassava industry has attracted more and more entrepreneurs over the
years. There are a lot of businesses who provides the same product as of today.
At the same time, this kind of business is said to be smooth to enter. On the
other hand, there are several barriers that the business must consider. These
barrier are the availability of raw materials, sufficient source of capital and the
market of location. First is the availability of raw materials. One of the factors is
the natural calamities that can affect the supply of raw materials itself that will
lead in changes in price.

Another threat to a new entrants in business is the sufficient source of

capital. Capital is said to be the considerate thing in the business world. Even the
leading business had experience insufficient source of capital. Entrepreneurs
must always consider capital as a requirement in the career their in. They must
also have extra funds along the process of the business.

Lastly, another threat is the availability of good market location. Newly

enter entrepreneurs are having a hard time in analyzing on where is the good
market location for the business. Due to lack of market location, there are
business who decided to end their production. On the other hand, business

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should also build customer loyalty ID:
and 342209
brand awareness so that new entrants will
be challenged in penetrating a market location.

d. Threats of Substitutes

Filipinos love eating foods. They cannot finish their day without eating their
main meal which is the rice. On the other hand, cassava is a well-known woody
shrub that can be a substitute to rice. Cassava Ground Ball is made up of grate
cassava with a filled cooked ground pork inside. Even though it has a unique
taste, there are also products that provides the same agenda like the said
product. At the same time, there are some instances why individual used
different product as an alternative. Natural calamities and seasonal change can
greatly affect the supply of raw materials. With these, the production will be
totally affected and people have no choice but to try other existing products.

Chicken nuggets is an example of substitute to the main product. Aside

from its easy to cook, children and other people who are not eating vegetable will
patronize it.

Another product that can be a threat for substituting cassava is the carrot
ball. It is another snack and it can be a viand that comes from the combination of
flour, egg and carrots. This product is also favorable to the vegetarian people.
Another threat is the increasing number of business who offers veggie balls. This
product also give the taste of combination of egg, flour and vegetables.

Given this threat of substitutes, cassava industry should be careful in

using the raw materials. It must be properly use in the time of production. This is
for the sake of cassava industry in terms of the positioning in business world.

e. Potential Entry of Competitors

Balayan is considered as a business competition market that have a lot of

opportunities. Many businesses easily enter the competition which leads to the
costumer to determine who the greatest player in that industry are. Since
Cassava Ground Ball may consider as a dessert or meal product the top

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competitor of the product is theID:Malabanan
342209 Restaurant. In addition other

competitors who offers combo meal are the Ovan’s Food Zone and Sizzling
Restaurant.

Summary of the Competitive Forces at Work in the Industry

The Five Forces that were mentioned above are test to prove that there
are many competitors in the industry. Cassava is commonly known in the
industry thus, make them to produce some products made from cassava.
Supplier power is important to have a good quality of cassava. Having strong
relationship in the suppliers, the business will make high buying power in the
industry that can lead to have a new entrants. This will create a wide range
consumption of product and the product will be patronize. If the threats of
substitution increases in the industry some individual will seek for other taste.
This will lead to have a potential entry of competitors in the cassava industry.

6. SWOT Analysis

Strengths of the Industry

1. Long years of Existence

Since Balayan is a well-known town rich in cassava, this industry exist for so
many years ago. This product were used by many entrepreneurs around Balayan
that indicates how cassava industry attached to the market demand. For so many
years, many Balayeños discover a lot of production style to sell the cassava
product.

Through technological advancement and continuous innovation the quality

of product become more standardized. With the long existence of cassava
industry this indicates that, it can be a strengths in the business world since it
signifies high marketability and acceptability will last.

2. Good Brand Recognition

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Cassava product is ID: 342209 product that marked to lot of
a well-known
people. Over the year there are so many innovated cassava product especially in

Balayan. Through experimentation of individuals cassava left a trade mark that

explains how convenient cassava is. Through this trade mark in the industry, this
can be a tool to attract more customers.

3. High Quality products

For so many years of existence of cassava industry, the business

owner ensure the quality of every single product that are given to every
consumer. Cassava farmers are always securing that they give enough water to
the cassava fields. Through giving the proper care the quality of cassava will
remain standardized. Thus, quality of cassava in terms of taste are very evident
since there are so many food lover who loves eating cassava product. Many
individuals patronize cassava product since it is nutritious food that have a great
taste that will left mark to every consumer of product. High quality and great taste
of cassava product will serve as advantage on other producer.

Weaknesses of the Industry

1. Lack of Reliable Sources of Raw Materials

Balayan is a well-known in cassava product, the town are having a

lot of cassava field that help a lot of family to earn money for their daily lives.
Throughout the years the cassava fields increases.

Downfall in Cassava fields is one of the major weaknesses may

conquer by the business. Through observation and joint effort of Department on
Agriculture pest attack and natural calamities are the signs that can affect the
production of cassava. This factors can affect the production since when it

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School ID:
happen the supply may decrease and 342209
can’t satisfy the demand of consumer. As
result to this happenings, the owner of the business will seek for alternatives to
be use or

substitute needed. Instead of using the main ingredients the manufacturer may
substitute other raw material like carrots, vegetable and other raw materials that
are applicable. On the other hand many owner are not satisfied to take a
substitute or alternatives, they started to import cassava product on the other
town to be able to supply the demand for cassava product. With this aspect of
business insufficient supply of raw materials may affect the cost of every
ingredients since it has a small amount of product to offer.

2. Lack of Capital

In Balayan there’s a lot of small businesses who are offering

different delicacies of cassava products. Home base business is also included in
the trend in society. There are so many business owner who wants to expand
their business but they cannot expand their business because they don’t have
enough money or capital for their expansion. This factor affects the promotion of
business in the large population of market, businesses cannot embrace the
opportunities. Opportunities of having a very high demand of product from the
consumer that gives value proposition and may gain loyal costumer or “suki”.

3. Lack of Formal Training

Through the joint effort of the local government with the

Department of Agriculture, they will offer trainings and free session on how take
good care of the planted cassava and how to maintain its high quality.
Department of agriculture will offer session on to analyze a good land for planting
at the same time on how to harvest cassava in good manner and condition.
Aside from experiences of the owners of the business will used their experiences

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in order to run the business ID:since
properly 342209
it is a new start up business. Owners
doesn’t have a formal training in regard to the production and how to market the
products in the market area.

4. Lack of Financial Support from the National Government

In every businesses in the society, one of the most concerned

things in starting a business is the capital. Money is the major concern in starting
a business, since money is the things needed to buy commodities or raw
materials to create a product. Through using this money, owner can easily make
and improve their product that will suit to the costumers’ wants and needs. But
according to some owners of different businesses they experience hard time in
phasing financial aspect of business because of lack of financial support from the
National Government.

Opportunities in the Industry

1. High Demand of Cassava Ground Ball in the Balayan Public Market

Many Filipinos consider cassava as part of Philippine delicacies.

Every individual are considered as target market for the cassava products, since
a lot of people patronized sweet delicacies with a twist. Tourist from other country
are considered as potential market since they love to buy souvenir or what we
call “pasalubong. This cassava product may also expand in the poblacion area of
Balayan Municipality, aside from expansion cassava product may also use for
export purposes. Thus, due to high demand of the product it may help the
business to be profitable and at the same time to make a name in the industry.
Trademark of the business that will last in society.

2. Great chance to innovate in terms of flavoring

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School makes
The business continuously ID: 342209
continuous search for innovation of the
product and the same time inserting their full effort to give the excellent food they
will ever have. Innovating flavor will add an advantage to the product since it will
enhance the taste of the product. Adding some flavors that will suit Filipino taste
such as little blend of salty, sweet and sour, and the traditional flavorings.

With this process it can help the business to gain more costumer and
create a large market size. This development may help the production and sales
increase as time goes on. This opportunity will lead to the success and
profitability of the business. Through development of the product it will catch the
attention of lot of costumers.

3. Technology Enhancement

Technology enhancement is beneficial to the business since they

can produced product easily. Efficiency in work helps to improve the production
in terms of producing products in fastest time without the sense of tiredness.
Technology enhancement is a great opportunity for the business to ensure high
quality of the product at the same time to help business to be profitable. This
enhancement may also help the business to lessen the expense for salary of the
employees. This activity can be also a tool to maximize the expense in
producing and packaging the product in the market area. This is a stepping stone
to achieve the goal of the business which is to satisfy the demand of the
consumer as the demand increases.

Threats in the Industry

1. Downfall of the Cassava Fields

As year passed by the volume of cassava product decreases.

Since cassava is a woody shrub, natural calamities and seasonal changes

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affects its production .and ID: 342209
its industry. As downfall occur it may cause of
decreasing volume of raw materials needed in production of Cassava Ground
Ball. Hence, there is high demand for cassava, this high demand may also affect
the price of the said product. The business may increase their selling price
because high demand may result to insufficient production of the business.

2. High Price of the Raw Materials

Every businesses are phasing problem in terms of their sources of

raw materials. Insufficient supply of raw materials leads the business to seek
other alternatives or they substitute other raw materials to be able to cope on the
demand. If there’s no enough supply of raw materials the price is also affected
and it may increase in accordance to the needs of consumer. Some of the
business owner substitute the carrot balls and veggie balls since it is more
convenient to use but they vary in terms of price. Carrots and Veggie balls is
more expensive than cassava and the quality of product are not the same as
what the costumers expected.

3. Increase in the price of other raw materials used in the production

If the price of main ingredient increased in producing Cassava

ground ball, the other ingredient also experiencing increase in the price. This
changes in price is the result of inflation rate and over pricing of intermediaries.
These materials are food boxes, labels, and other packaging materials. Since
there’s a lot of changes happen in production, business owners will also change
their pricing in accordance to its production cost so that they will never
experience the break-even sales.

If this changes continue, the price of the product will no longer be practical
for costumer. This changes may affect the costumers buying power and may
result to decreasing demand for the product and the sales of the business will
also decrease and never reach the profitability phase of the business.

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4. Increase Awareness ID: people
of the 342209 Towards Healthy Products

In today’s generation people are getting more conscious in concern

to their body. Due to their consciousness many individual preferred to choose
and plan the food they will eat in their daily lives. In Cassava Ground Ball, this
product can be consider as alternative viand because it is made from nutritious
cassava

with the combination of vegetables and ground pork that will suit to every
individual who are health conscious. To cope up with the health threats the
business will lessen the use of chemicals or preservatives that may affect health
condition. The business will ensure the continuous search for alternatives may
use in creating a good image in the industry.

h. Marketing Plan (Marketing Strategies)

1. Target Market

The target market of Four Yeoja Sweetshop Cassava Ground Ball

product is the Balayan Public Market. Since there are so many individuals who
go in the market that’s why the business choose the area. In the chosen market
there’s a high possibility of market acceptability since sweet delicacies with twist
are new to the market that may cause of band wagon effect of consumer. The
Four Yeoja Sweetshop also include poblacion area, different schools,
Barangay’s, business establishments and different institutions within Balayan. If
the business want to expand their business they may also include the RTA or
Retail Trade Area which is Tuy Batangas.

Specifically the Four Yeoja Sweetshop is in the public market, night

market and poblacion areas. The buyers of the product are classified as retailers
and distributors.

2. Marketing Mix ( 7Ps)

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2.1 Product School ID: 342209

Four Yeoja Sweetshop Cassava Ground Ball is considered as meal

product and at the same time dessert. The product will be sold in a food box and
wrapper. The business will offer different variety of product such as sweet, little
bit salty and other flavor. This product is considered as a new entrant in the
market since I is innovated and truly new to the costumer.

2.2 Place

The target market location of Four Yeoja Sweetshop is expected to be in

the public market of Balayan beside Remo Optical Clinic. It is also designed to be
distributed in some area in Poblacion Balayan.

Four Yeoja Sweetshop’s Cassava Ground Ball is also expected to be

acquirable in some area in Balayan night market since the potential market are
also attached in that kind of place. Some individuals goes to the market at night
because they have work in the morning and they go home late so they buy ready
to eat viands or foods. With this, they can rest after eating.

2.2.1 Geographical Distribution of Products

Every business have their own way on how to market their products.
Citizens in Balayan is very possible market of Cassava Ground Ball because
they are fond of cassava and sweet foods. These can be also sold in the nearby
town of Balayan which is Tuy, Batangas.

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School ID: 342209

2.2.2 Ways to reach the markets

Cassava Ground Ball

Distributors in Poblacion Balayan Retailers in

area and other potential
Public Market night market
market

Consumer

Figure 2. Ideal Distribution System for Four Yeoja Sweetshop

2.3 Price

Cassava Ground Ball is priced at P30.00 for meal and P7.00 for the
dessert.

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2.4 Promotion School ID: 342209

Four Yeoja Sweetshop will use the social media advertising as the
promotional activity for the Cassava Ground Ball. The owners made a social
media account which they can put the information about the product. In this case,
individuals who wants to patronize the products will have knowledge about it.

Another promotional activity that the business wants to propose is the

word of mouth advertising. It will be a big help with the customers to know what

is about the product. Through this activity many people can witness what is real
and not about the said product.

2.5 People

Four Yeoja Swwetshop is a small start up business, it is owned by Ms.

Diana Joy Pineda. Since it is a atart up business, the owner did not give so much
time in finding employees. There are only three (3) employees which are Ms.
Abegail Bagting, Ms. Gereme Pujante, and Ms. Queenie Mendoza. With few
people, the owner did multiple tasks to run the business.

Four Yeoja Sweetshop is looking forward to enlarge the number of

employees to attain high production of product.

2.6 Packaging

Four Yeoja Sweetshop Cassava Ground Ball will be packaged on a food

box and wrapper. These are basically the common packaging materials used for
meal product and desserts. Through the use of food box the meal product will be
serve with safety and contamination free. Using wrapper the dessert product will
be serve conveniently and presentable way.

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School ID: 342209

Figure 3.
Sample Product
Logo of Four
YeojaSweetshop

2.7 Positioning

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For Yeoja School ID:and
Sweetshop 342209
its product Cassava Ground Ball is
considered or positioned as the leading cassava product producer. Innovation
will introduce the product in the market.

The Four Yeoja Sweetshop will bear its tagline “Tamis na hinahanp, Iyong
malalasap”.This tagline will help costumer to recognize the business easily.The
tagline because of sweetness.

Unique taste/flavor (high)

Popularity Popularity
of the business of thebusiness

(Low) (High)

Unique taste/flavor

(low)

Legend:

A- Ovan’s Food Zone

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B- Sizzling School ID: 342209

C- Malabanan

D- Four Yeoja Sweetshop

Figure 4. Perceived Product Positioning of Four Yeoja Sweetshop

Competitors

CHAPTER 3

ORGANIZATION AND MANAGEMENT

a. Management Objectives if the Study

Four Yeoja Sweetshop the following objectives under Organization
and Management aspect of its operation :
 To establish a name in the sweetshop industry in Balayan;

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 School
To launch ID: 342209
an innovated product in the market that will suit to
the Balayeños taste.
 To produce new product that will be accepted by the market.

b. Form of Ownership

Four Yeoja Sweetshop is a sole proprietorship form of business

that is a family business. The operation is fully controlled by the owners,
Ms. Diana Joy Pineda with the help of her cousin, Abegail Bagting.
Through the cooperation of other employee.

c. Organizational Structure

Since it is a start-up sole proprietorship type of business, The

organization of the business is divided into two (2) : the Operations
department and the Finance and Administrative Department.

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School ID: 342209

Four Yeoja Sweetshop

STAFF STAFF

EMPLOYEE EMPLOYEE

Figure 1. Present organizational

structure of the Four Yeoja Sweetshop

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School ID: 342209

CHAPTER 4

TECHNICAL ASPECT

(OPERATIONS AND PRODUCTION)

This aspect of the study states and determine whether the product being
offered is at the standard quality with minimum cost. It also tackles about the
different materials as long as the machine and equipment being used by the
business to operate successfully.

 To position itself as the leading sweetshop who manufacture

different variety of Cassava Ground Ball in Balayan;
 To serve a unique and high quality innovated product to the market
which is Balayan Public Market.
 To create a product that will maximize the customer’s value of
money for a reasonable price.

a. Product Offered

The main raw material used in the product is the cassava. Since it can be
substitute to rice, it will satisfy the taste of the customers. Another ingredient use
is the ground pork. It will serve as the filling of the cassava ball. In this case, the
product will be an innovated one that will patronize by the consumers.

Quality Control Practices

To ensure that the quality of product is at the standard, control practices

are necessary. Four Yeoja Sweetshop make sure that the quality of raw
materials is fresh. From the main ingredient which is cassava to ground pork and
other ingredients that the production will be using.

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School ID: 342209

Shelf-life

Four Yeoja Sweetshop’s Cassava Ground Ball has a shelf life of 48 hours.

Manufacturing / Operation Process

Four Yeoja Sweetshop will go directly to the different barangay in Balayan

since the said place is reach in woody shrub raw materials like cassava. Another
ingredient is the ground pork, it comes from the Balayan Public Market. Four
Yeoja Sweetshop make sure that the supply of ground pork is enough and at the
same time fresh.

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School ID: 342209

b. Process Flow Chart for Four Yeoja Sweetshop’s Cassava Ground

Ball

Peel off the main ingredient, Wash the cassava

cassava.

One for grating and the other one

for boiling. Divide the cassava into two

After grating the cassava, add Set aside the mixture of the grated
all the ingredients needed. cassava.

When the cassava is already Get the other cassava and

cooked, start mashing it. start boiling.

Prepare the pan to sauté the

Add sugar and egg. ground pork.

Start putting ground pork

Sauté ground pork into two
inside the cassava.
varieties: salty and sweet taste.

When it is for sweet, deep fry

Roll the cassava into a and dip in a condensed milk
sesame seed and deep and sprinkle with a crush
fry (if salty) cookies.

Serve and ready for selling Add packaging and put in a

clean container.

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Figure 5. Process Flow School
Chart forID: 342209
Four Yeoja Sweetshop’s Cassava Ground
Ball

Based on the process of flow chart, after preparing the ingredients, first
thing to do is to peel the main ingredient which is the cassava. Since cassava is
a woody shrub, right after peeling it, make sure that the cassava is being wash
and put it in the container with water. Then divide it into two: one for the grating
(for meal) and one for boiling (for the sweet taste). After preparing the other
ingredients needed, mix it with the grated cassava and then set aside. Prepare
boiling the other cassava. After boiling, mash the cassava and then add sugar
and egg. Prepare the pan to sauté the ground pork into two varieties: salty and
sweet taste next. Add all the ingredients needed in the ground pork. When it is
cooked already, start putting it inside the cassava and it will serve as the filling of
it. Roll the cassava into the sesame seed (if salty) and then deep fry. Separate
the salty taste. Then deep fry the cassava filled of sweet ground pork. After deep
frying, dip it in a condensed milk and roll into the crushed cookies.

Add packaging and put in a clean container. After following the

procedures, serve the Cassava Ground Ball and ready for selling.

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School ID: 342209

Jan- April- August-

Activity/Process April August December January 2020

2019 2019 2019

Preparation of the
           
Business Plan
Resource Generation            
Preparation of the
available area for            
operation
Preparation of
Documents for licenses            
and permits

Procurement of factory
and office supplies,            
equipment, machinery

Procurement of raw  
         
material supply
Start of Normal
           
Operation.

Figure 5. Process Flow Chart Four Yeoja Sweetshop

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School ID: 342209

d. Raw Materials

The following are the major raw materials used in the production of Four Yeoja
Sweetshop’s Cassava Ground Ball.

Figure 6. Cassava (Kamoteng Kahoy)

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School ID: 342209

Figure 7. Ground Pork

Quality specifications for raw materials

Freshness is the first thing the business should consider. The quality of
the main product will be measure in its freshness.

For the ground pork, freshness is also observed. The business will assure
that the supply of it is new deliver to the public market. In that case, it will not
affect the production of the product itself.

Other materials used

Aside from the raw materials in the production, other materials that used is
styro box, spoon, fork, toothpick and labels. Styro box are obtained from plastic
materials that sold in a market. Cassava Ground Ball are packaged in a styro box
to avoid cross contamination because if the product is exposed, there are

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School
possibilities that a lot of dirt ID: it.
will cross 342209
The styro box are used in packaging as
materials to ensure the quality of product. Spoon and fork are purchased per
piece, per kilo, and per packs, worth about P25 per kilo. Each kilo of spoon and
fork contains approximately 40 pieces and above. These materials are available
in public market of Balayan.

Four Yeoja Sweetshop process of manufacturing are like the cooking style
of veggie ball and carrot ball. What makes it different is that, Cassava Ground
Ball is an innovated one that will suit the taste of every Balayeños. Four Yeoja
Sweetshop used cassava as the main base of the product. The business will also
use labels in packaing to be recognize and patronize by individuals. This other
materials will be beneficial since it can help the business to boost the sales and
at the same time to be profitable.

Figure 8. Styro

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School ID: 342209

e. Plant layout

Four Yeoja Sweetshop is located at the Balayan public market. The

establishment has already a small elevation that can be converted into
production and selling area of the product. The area will be divided into two
function, for manufacturing department which includes the kitchen and storage
room. The other portion of the area will be used for the marketing department
which includes the selling area.

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Schoollay-out
Figure 9. Proposed ID: 342209
of Four Yeoja Sweetshop

a. Production Cost

Average rated and actual yield of production

Since Four Yeoja Sweetshop is a start-up business, its target supply of the
product is about 100 pieces for the meal per day and 100 pieces for the sweet
per day also.

Total Cost of Production

The total cost of production includes all the necessary expenses incurred
upon the production of Cassava Ground Ball. Raw materials costs, labor costs,
overhead costs, and the operating costs are all included in the total cost of
production. Direct raw materials costs has the big amount in the production
costing P440, 500.00 since the amount of other raw materials are expensive.

Another cost is the labor cost. Since it is just a start up business, they only
hired 2 employees in the production. The salary is amounting P250 per day. The
Four Yeoja Sweetshop will operate from Monday to Saturday or an average of 26
days a month. With this, each employee will received a minimum wage of P
7,500 a month.

Overhead costs includes the costs from the facilities, equipment, and tools
used in the production. These are the cost from the electricity, rental,
transportation, machine and equipment. Table below shows the annual
production of Four Yeoja Sweetshop.

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School ID: 342209

Table 1. Breakdown of Working Capital in Terms of Raw Materials

Item Unit Price # of Units Total Cost

1. Cassava P 15.00 1,440 kilos P 21,600.00

2. Ground Pork P 200.00 720 kilos P 144,000.00

3. Carrots P 40.00 360 kilos P 14,400.00

4. Kinchay P 150.00 100 kilos P 15,000.00

5. Rice P 50.00 1080 kilos P 54,000.00

6. Ketchup P50.00 360 liter

P18, 000.00

7. Condensed P 35.00 1,080 Can P 37,800.00

8. Styro Box P 1.00 36,000 Pieces P 36,000.00

9. Spoon P 25.00 50 Kilo P 1,250.00

10. Fork P 25.00 50 Kilo P 1,250.00

11. Toothpick P 15.00 360 Packs P 5,400.00

12. Egg P 4.75 10,800 Pieces P 51,300.00

13. Oil P 75.00 540 Liter P 44, 500.00

TOTAL ANNUAL COST P 440,500.00

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School
The major raw materials ID:
that the342209
Cassava Ground Ball will be using is the
cassava and ground pork. Ground pork is the most expensive raw materials that
the production will be using. Its amount is P200 per kilo. And for the amount of
cassava, per kilo is amounting to P15.

Another materials that the production needs is styro box. Styro box is
available in the Balayan public market. The amount of it is P1.00 per piece. Next
is the spoon and fork. It is worth P25.00 per kilo that has approximately 40 pieces
and above. For the toothpick, the business will use 1 pack a day amounting to
P15.00.

Table 2. Breakdown of Working Capital in Terms of Labor Cost

Item Salary/month # of workers Total Cost

Workers P 7,500.00 Two P 180,000.00

TOTAL ANNUAL COST P 180,000.00

Table 3. Overhead Cost of Four Yeoja Sweetshop

Unit Cost Total Cost

1. Butane 1 3,000.00 36,300.00

2. Butane Stove 1 1,500.00 1,500.00

TOTAL P 37,800.00

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In case that thereSchool ID: 342209
are unexpected things that might happen within the
production of the business, there are cost in line with it. Overhead cost is like the
contingency of the business.

Table 4. List of Machine, Equipment, and Tools Used in Manufacturing Four

Yeoja Sweetshop’s Cassava Ground Ball

Machine/Equipment Cost of Investment Life Span Depreciation

3. Electric Stove P 2,500/ two machines 7 years P714.29

4. Blade (for grinder) P 16,000/ two blades 10 years P1,600.00

TOTAL DEPRECIATED VALUE P 2,314.29

Equipment, Machines, and Tools Costs

The cost incurred from the equipment and machine are the annual cost
depreciated value. Since the equipment and machine are already asset of the
business, their cost as part of the annual working capital is the value of their
annual depreciation.

The purchased item of the business, they can last for years depending on
how they are used and how they care on the item. Electric Stove used in cooking
while refrigerator is used for storing ingredients until it become cassava ground
ball. All the expenses enumerated increased in price since the business is first
time in production.

Electricity Cost

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Since Four Yeoja School ID:is342209
Sweetshop located at Balayan Public Market, they
consume electric cost worth P2,550 a month.

Table 5. Breakdown of Working Capital in Terms of the Operating Costs

Item Monthly Cost Total

Annual Cost

1. Electricity Cost P 2,550.00 P30,600.00

2. Transportation Cost P 1, 500.00 P18,000.00

3. Rental Fee P 4,000.00 P 48,000.00

TOTAL OPERATING COST P 96,600.00

Operating Expenses

Transportation cost and rental fee are other costs incurred in the process
of the product. Since it is located at the Balayan public market, it consume rental
fee worth P4,000 a month. Another cost is the transportation worth P1,500 a
month.

Table 6. Summary of the Breakdown of the Estimated Working Capital and

their percentages

Expenditures Total Annual Cost Percent Share to Total

Cost

1. Raw material P 440,500.00 58.00

2. Labor Cost P 180,000.00 24.00

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3. Overhead Cost School PID:37,800.00
342209 5.00

4. Operating Cost P 96,600.00 13.00

TOTAL P 754,900.00 100.00

CHAPTER 5

FINANCIAL ASPECT

The financial study, all the financial requirements in the operation of Four
Yeoja Sweetshop is being tackled. This part is very crucial since this determines
the viability as well as the stability of the business.

Under the financial aspect, the identified objectives are:

 To maintain the profitability of the business.

 To gain more profit and bring back the capital before starting
the business.

a. Total Project Cost

FOUR YEOJA SWEETSHOP

TOTAL PROJECT COST
PROPERTY PLANT AND EQUIPMENT (PPE) AMOUNT
Machine/Kitchen Equipment 50,000.00  
Vehicle 10,000.00  
Total PPE 60,000.00
WORKING CAPITAL (First year of Operation)
Direct Materials  
440,500.00

Direct Labor 180,000.00  

Overhead Cost 37,800.00  
Operating Expenses 96,600.00  
Total Working Capital 754,900.00
Add: Contingency 24,447.00
TOTAL PROJECT COST     839,347.00

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School ID: 342209

b. Project Income Statement

PROJECTED INCOME STATEMENT OF FOUR YEOJA SWEETSHOP

FIRST YEAR OF OPERATION

GROSS SALES    1,332,000.00

LESS: PROPERTY PLANT AND EQUIPMENT 60,000.  
(PPE) 00
LESS: COST OF GOODS SOLD 440,500.  
00

Cassava 21,600.00  
Ground Pork 144,000.0  
0
Carrots 14,400.00  
Kinchay 15,000.00  
Rice 54,000.00  
Ketchup 18,000.00  
Condensed 37,800.00  
Styro Box 36,000.00  
Spoon 1,250.00  
Fork 1,250.00  
Toothpick 5,400.00  
Egg 51,300.00  
Oil 40,500.00

180,00  
Labor Cost
0.00
37,800.  
Overhead Cost
00
96,600.  
Operating Cost
00
24,447.0  
Contingency
0
TOTAL COST OF OPERATION 839,347.00

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GROSS School
PROFIT  ID: 342209   492,653.00

PROJECTED INCOME OF FOUR YEOJA SWEETSHOP

FIVE YEAR PROJECTION (2018-2022)

 
    2017 2018 2019 2020 2021 2022

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School ID: 342209
1,332,000.00
GROSS SALES   1,465,200.00 1,611,720.00 1,772,892.00 1,950,181.20 2,145,199.32
Less: PROPERTY
PLANT AND
EQUIPMENT (PPE)
60,000.00  
- - - -

Less: COGS 440,500.00 484,550.00 533,005.00 586,305.50 664,936.05 709,429.66

Labor Cost
180,000.00 198,000.00 217,800.00 239,580.00 263,538.00 289,891.80

Overhead
Cost
37,800.00 22,100.00 22,100.00 22,100.00 22,100.00 22,100.00

Operating
Cost
96,600.00 106,260.00 116,886.00 128,574.60 141,432.06 155,575.27

Contingency
24,447.00 24,327.30 26,693.73 29,296.80 32,160.18 35,309.90

TOTAL COST OF
OPERATION
839,347.00 835,237.30 916,484.73 1,005,856.90 1,104,166.29 1,212,306.62

NET INCOME   492,653.00 629,962.70 695,235.27 767,035.10 846,014.91 932,892.70

a. Break-even Analysis

The break-even point for a product is the point where total revenue (TR)
received equals the total costs (TC) associated with the sale of the product

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(TR=TC). It is calculated School ID:businesses
in order for 342209 to determine on what number of

units the enterprises will recover its total cost of production. It serves as the lower
limit to which the enterprises would base their number of outputs. More often
than not, the break even point serves as the benchmark for the company if it
would be profitable to sell a proposed product, as opposed to attempting to
modify an existing product instead so it can be made lucrative. Break even
analysis can also be used to analyze the potential profitability of an expenditure
in a sales-based business.

The break-even analysis for the operation of Four Yeoja Sweetshop is

done to determine the minimum number of styro box cassava ground ball must
produce in order to avoid losses. The important factors or items that were
considered in the calculation of the break-even point were the fixed costs,
variable costs, selling price per unit, and number of units produced.

Fixed costs refer to all costs that do not vary as production increases or
decreases. Variable unit cost is the cost that varies directly with the production of
one additional unit. The expected unit sales is the number of units of the product
projected to be sold over a specific period of time. On the other hand, unit price is
the amount of money charged to the customer for each unit of a product. In the
calculation of the break-even point of Four Yeoja Sweetshop the formula that
was used was:

For Four Yeoja Sweetshop, two BEP’s were computed. First, is for the 1 piece
and the other one is in the3 pieces. The break-even point were;

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School ID: 342209
Fixed cost:

Overhead Cost 37,800.00

Operating Expenses 96,600.00

Labor Cost 180,000.00

Total Fixed Cost 314,400.00

Total Variable Cost

Raw Materials and Other Costs 440,500.00

Total Variable Cost 440,500.00

Variable cost per unit

= Fixed cost + Variable Cost

= 314,400.00 + 440,500.00
Total Cost 754,900.
00
=

Given all these data, the computed BEP was:

A. 1 piece

Fixed cost + (number of units sold x variable cost per unit)

Break-even point (BEP) = ---------------------------------------------------------------

Selling price per unit

= P 314,400 + (36,000 units X P 6.12)

----------------------------------------------------

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School ID: 342209 P7.00

BEP = 76,379 units

B. 3 pieces

Fixed cost + (number of units sold x variable cost per unit)

Break-even point (BEP) = ---------------------------------------------------------------

Selling price per unit

= P 314,400 + (36,000 units X P 6.12)

----------------------------------------------------
P30.00

BEP = 17,824 units

d. Cash Conversion Cycle

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School ID: 342209

CASH CONVESION CYCLE OF FOUR YEOJA SWEETSHOP

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School ID: 342209

CHAPTER VI.

SOCIO-ECONOMIC ANALYSIS

Factors Affecting the Industry

1. Economic Factors

Inflation rate

The major economic factor that affects the production of Four Yeoja
Sweetshop is the inflation of raw materials. If the supply decreases, the supplier
of that raw materials will possibly increase its price. In this case, the
manufacturer of cassava industry will increase its selling price also due to the in
demand supply of the main raw materials.

2. Technological Factors

Another socio- economic factor that affects the business is the

technological factors. The equipment that will be used in the product is the
electric stove. Production will be easier if the business have enough number of
machine and equipment.

3. Competitive Factors

Degree of Competition

The degree of competition for the cassava ground ball is high since there
are a lot of business who offers different kind of meal and dessert. But since it is
an innovated product, Four Yeoja Sweetshop is the only business who offers its
main product which is the cassava ground ball.

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