DAY 55 ACADEMIC

LISTENING
Section 1
Questions 1-10
Questions 1-6
Choose the correct letter, A, B or C.

Free activities in the Burnham area

Example
The caller wants to find out about events on
A 27 June.
B 28 June.
C 29 June.

1 The ‘Family Welcome’ event in the art gallery begins at

A 10 am
B 10.30 am
C 2 pm

2 The film that is now shown in the ‘Family Welcome’ event is about
A sculpture.
B painting.
C ceramics.

3 When do most of the free concerts take place?

A in the morning
B at lunchtime
C in the evening

4 The boat race begins at

A in a museum
B in a theatre
C in a library

5 The boat race begins at

A Summer Pool.
B Charlesworth Bridge.
C Offord Marina.

6 One of the boat race teams

A won a regional competition
B has represented
C has won several regional competitions.

Question 7-10
Complete the sentences below
Write ONE WORD ONLY for each answer.

Paxton Nature Reserve

7 Paxton is a good place for seeing rare……………………………….. all year round.

8 This is a particularly good time for seeing certain unusual…………………………
9 Visitors will be able to learn about………………………….. and then collect some.
10 Part of the………………………. Has been made suitable for swimming.

Section2
Questions 11-20

11 In Shona’s opinion, why do fewer people use busses in Barford these days?
A The buses are old and uncomfortable.
B Fares have done up too much.
C There are not so many bus routes.

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12 What change in the road network is known to have benefited the town most?
A the construction of a bypass
B the development of cycle paths
C the banning of cars from certain streets

13 What is the problem affecting shopping in the town centre?

A lack of parking spaces
B lack of major retailers
C lack of restaurants and cafes

14 What does Shona say about medical facilities in Barford?

A There is no hospital.
B New medical practices are planned.
C The number of dentists is too low.

15 The largest number of people are employed in

A manufacturing.
B services.
C education.

Questions 16-20

What is planned for each of the following facilities?

Choose FIVE answers from the box and write the correct letter, A-G, next to Questions 16-20.

Plans
A It will move to a new location.
B It will have its opening hours extended.
C It will be refurbished.
D It will be used for a different purpose.
E It will have its opening hours reduced.
F It will have new management.
G It will be expanded.

Facilities
16 railway station car park ______________
17 cinema ______________
18 indoor market ______________
19 library ______________
20 nature reserve ______________

Section 3
Questions 21-30
Questions 21-26
Complete the table below.
Write ONE WORD ONLY for each answer.

Subject of drawing Change to be made

A 21………………………… surrounded by trees Add Malcolm and a 22…………………….

noticing him
People who are 23……………………….. outside the forest Add Malcolm sitting on a tree trunk
and 24………………………………

Ice-skaters on 25…………………… covered with ice Add a 26…………………….. for each

person.

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DAY 55 ACADEMIC
Questions 27-30
Who is going to write each of the following parts of the report?
Write the correct letter, A-D, next to Questions 27-30.

A Helen only
B Jeremy only
C both Helen and Jeremy
D neither Helen nor Jeremy

Parts of the report

27 how they planned the project ………………………

28 how they had ideas for their stories ………………………
29 an interpretation of their stories ………………………
30 comments on the illustrations ……………………...

ETHNOGRAPHY IN BUSINESS

Ethnography: research which explores human cultures

It can be used in business:

 To investigate customer needs and 31………..……………..
 To help companies develop new designs

Examples of ethnographic research in business

Kitchen equipment
 Researchers found that cooks could not easily see the 32……………………. in measuring cups.

Cell phones
 In Uganda, customers paid to use the cell phones of entrepreneurs.
 These customers wanted to check the 33……………………………. used.

Computer companies
 There was a need to develop 34………………… to improve communication between system
administrators and colleagues.

Hospitals
 Nurses needed to access information about 35……………………… in different parts of the hospital.

Airlines
 Respondents recorded information about their 36………………….. while travelling.

Principles ethnographic research in business

 The research does not start off with a hypothesis.

 Participants may be selected by criteria such as age, 37…………………… or product used.
 The participants must feel 38………..…………. About taking part in the research.
 There is usually direct 39…………….…………. of the participants.
 The interview is guided by the participant.
 A lot of time is needed for the 40………………….…….. of the data.
 Researchers tool for a meaningful pattern in the data.

READING
PASSAGE 1
You should spend about 20 minutes on Questions 1-13 which are based on Reading Passage 1.
THE BIRDS OF LONDON

There are more than two hundred different species and sub-species of birds in the London area,
ranging from the magpie to the greenfinch, but perhaps the most ubiquitous is the pigeon. It has been

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suggested that the swarms of feral pigeons are all descended from birds which escaped from dovecotes
in the early medieval period; they found a natural habitat in the crannies and ledges of buildings as did
their ancestors, the rockdoves, amid the sea-girt cliffs. 'They nest in small colonies,' one observer has
written, 'usually high up and inaccessible' above the streets of London as if the streets were indeed a
sea. A man fell from the belfry of St Stephen's Walbrook in 1277 while in quest of a pigeon's nest,
while the Bishop of London complained in 1385 of 'malignant persons' who threw stones at the pigeons
resting in the city churches. So pigeons were already a familiar presence, even if they were not treated
with the same indulgence as their more recent successors. A modicum of kindness to these creatures
seems to have been first shown in the late nineteenth century, when they were fed oats rather than
the customary stale bread.

From the end of the nineteenth century, woodpigeons also migrated into the city; they were
quickly urbanised, increasing both in numbers and in tameness. 'We have frequently seen them on the
roofs of houses,' wrote the author of Bird Life in London in 1893, 'apparently as much at 1 home as any
dovecote pigeon.' Those who look up today may notice their 'fly-lines' in the sky, from Lincoln's Inn
Fields over Kingsway and Trafalgar Square to Battersea, with other lines to Victoria Park and to
Kenwood. The air of London is filled with such 'fly-lines', and to trace the paths of the birds would be to
envisage the city in an entirely different form; then it would seem linked and unified by thousands of
thoroughfares and small paths of energy, each with its own history of use.

The sparrows move quickly in public places, and they are now so much part of London that they
have been adopted by the native population as the 'sparrer'; a friend was known to Cockneys as a
'cocksparrer' in tribute to a bird which is sweet and yet watchful, blessed with a dusky plumage similar
to that of the London dust, a plucky little bird darting in and out of the city's endless uproar. They are
small birds which can lose body heat very quickly, so they are perfectly adapted to the 'heat island' of
London. They will live in any small cranny or cavity, behind drainpipes or ventilation shafts, or in public
statues, or holes in buildings; in that sense they are perfectly suited to a London topography. An
ornithologist who described the sparrow as 'peculiarly attached to man' said it 'never now breeds at
any distance from an occupied building'. This sociability, bred upon the fondness of the Londoner, is
manifest in many ways. One naturalist, W.H. Hudson, has described how any stranger in a green space
or public garden will soon find that 'several sparrows are keeping him company ... watching his every
movement, and if he sits down on a chair or a bench several of them will come close to him, and hop
this way and that before him, uttering a little plaintive note of interrogation - Have you got nothing for
us? They have also been described as the urchins of the streets —'thievish, self-assertive and
pugnacious' — a condition which again may merit the attention and admiration of native Londoners.
Remarkably attached to their surroundings, they rarely create 'fly-lines' across the city; where they are
born, like other Londoners, they stay.

There are some birds, such as the robin and the chaffinch, which are less approachable and
trustful in the city than in the country. Other species, such as the mallard, grow increasingly shyer as
they leave London. There has been a severe diminution of the number of sparrows, while blackbirds
are more plentiful. Swans and ducks have also increased in number. Some species, however, have all
but vanished. The rooks of London are, perhaps, the most notable of the disappeared, their rookeries
destroyed by building work or by tree-felling. Areas of London were continuously inhabited by rooks for
many hundreds of years. The burial ground of St Dunstan's in the East and the college garden of the
Ecclesiastical Court in Doctors' Commons, the turrets of the Tower of London and the gardens of Gray's
Inn, were once such localities. There was a rookery 1 in the Inner Temple dating from at least 1666,
mentioned by Oliver Goldsmith in 1774. Rooks nested on Bow Church and on St Olave's. They were
venerable London birds, preferring to cluster around ancient churches and the like as if they were their
local guardians. Yet, in the words of the nineteenth-century song, 'Now the old rooks have lost their
places'. There was a grove in Kensington Gardens devoted to the rooks; it contained some seven
hundred trees forming a piece of wild nature, a matter of delight and astonishment to those who
walked among them and listened to the endless cawing that blotted out the city's noise. But the trees
were torn down in 1880. The rooks have never returned.

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Questions 1-4
Answer the questions below using NO MORE THAN THREE WORDS for each answer.
Write your answers in boxes 1-4 on your answer sheet.

1 What kind of birds are the London pigeons descended from?

2 What were pigeons given to eat before attitudes towards them changed?
3 What are the routes taken by woodpigeons known as?
4 What TWO activities have contributed to the drastic reduction in the number of rooks?

Questions 5-9
Complete the notes below.
Choose NO MORE THAN THREE WORDS from the passage for each answer.
Write your answers in boxes 5-9 on your answer sheet.

SPARROWS
 word meaning 5..............................is derived from the bird's
name
 suited to atmosphere of London because of tendency to rapidly
6...........................
 always likely to reproduce close to 7..........................
 characteristic noted: 8..............................because of attitude of
people in London
 make a sound that seems to be a kind of 9.............................

Questions 10-13
Classify the following as being stated of
A pigeons
B woodpigeons
C sparrows
D chaffinches
E blackbirds
F rooks

Write the correct letter A-F in boxes 10-13 on your answer sheet.

10 They are happier with people when they are in rural areas.
11 They rapidly became comfortable being with people.
12 They used to congregate particularly at old buildings.
13 They used to be attacked by people.

PASSAGE 2
Questions 14-26
You should spend about 20 minutes on Questions 14-26 which are based on Reading Passage 2
on the following pages.

Questions 14-20
Reading Passage 2 has seven paragraphs A-G.
Choose the correct heading for each paragraph from the list of headings below.
Write the correct number i-x in boxes 14-20 on your answer sheet.

List of Headings
i The advantage of an intuitive approach to personality assessment
ii Overall theories of personality assessment rather than valuable
guidance
iii The consequences of poor personality assessment
iv Differing views on the importance of personality assessment
v Success and failure in establishing an approach to personality
assessment

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vi Everyone makes personality assessments
vii Acknowledgement of the need for improvement in personality
assessment
viii Little progress towards a widely applicable approach to personality
assessment
ix The need for personality assessments to be well-judged
x The need for a different kind of research into personality
assessment

14 Paragraph A
15 Paragraph B
16 Paragraph C
17 Paragraph D
18 Paragraph E
19 Paragraph F
20 Paragraph G
PSYCHOLOGY AND PERSONALITY ASSESSMENT
A Our daily lives are largely made up of contacts with other people, during which we are
constantly making judgments of their personalities and accommodating our behaviour to them
in accordance with these judgments. A casual meeting of neighbours on the street, an employer
giving instructions to an employee, a mother telling her children how to behave, a journey in a
train where strangers eye one another without exchanging a word - all these involve mutual
interpretations of personal qualities.

B Success in many vocations largely depends on skill in sizing up people. It is important not only
to such professionals as the clinical psychologist, the psychiatrist or the social worker, but also
to the doctor or lawyer in dealing with their clients, the businessman trying to outwit his rivals,
the salesman with potential customers, the teacher with his pupils, not to speak of the pupils
judging their teacher. Social life, indeed, would be impossible if we did not, to some extent,
understand, and react to the motives and qualities of those we meet; and clearly we are
sufficiently accurate for most practical purposes, although we also recognize that
misinterpretations easily arise -particularly on the part of others who judge us!

C Errors can often be corrected as we go along. But whenever we are pinned down to a definite
decision about a person, which cannot easily be revised through his 'feed-back', the
inadequacies of our judgments become apparent. The hostess who wrongly thinks that the
Smiths and the Joneses will get on well together can do little to retrieve the success of her
party. A school or a business may be saddled for years with an undesirable member of staff,
because the selection committee which interviewed him for a quarter of an hour misjudged his
personality.

D Just because the process is so familiar and taken for granted, it has aroused little scientific
curiosity until recently. Dramatists, writers and artists throughout the centuries have excelled in
the portrayal of character, but have seldom stopped to ask how they, or we, get to know
people, or how accurate is our knowledge. However, the popularity of such unscientific systems
as Lavater's physiognomy in the eighteenth century, Gall's phrenology in the nineteenth, and of
handwriting interpretations by graphologists, or palm-readings by gipsies, show that people are
aware of weaknesses in their judgments and desirous of better methods of diagnosis. It is
natural that they should turn to psychology for help, in the belief that psychologists are
specialists in 'human nature'.

E This belief is hardly justified: for the primary aim of psychology had been to establish the
general laws and principles underlying behaviour and thinking, rather than to apply these to
concrete problems of the individual person. A great many professional psychologists still regard
it as their main function to study the nature of learning, perception and motivation in the
abstracted or average human being, or in lower organisms, and consider it premature to put so

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young a science to practical uses. They would disclaim the possession of any superior skill in
judging their fellow-men. Indeed, being more aware of the difficulties than is the non-
psychologist, they may be more reluctant to commit themselves to definite predictions or
decisions about other people. Nevertheless, to an increasing extent psychologists are moving
into educational, occupational, clinical and other applied fields, where they are called upon to
use their expertise for such purposes as fitting the education or job to the child or adult, and
the person to the job. Thus a considerable proportion of their activities consists of personality
assessment.

F The success of psychologists in personality assessment has been limited, in comparison with
what they have achieved in the fields of abilities and training, with the result that most people
continue to rely on unscientific methods of assessment. In recent times there has been a
tremendous amount of work on personality tests, and on carefully controlled experimental
studies of personality. Investigations of personality by Freudian and other 'depth' psychologists
have an even longer history. And yet psychology seems to be no nearer to providing society
with practicable techniques which are sufficiently reliable and accurate to win general
acceptance. The soundness of the methods of psychologists in the field of personality
assessment and the value of their work are under constant fire from other psychologists, and it
is far from easy to prove their worth.

G The growth of psychology has probably helped responsible members of society to become more
aware of the difficulties of assessment. But it is not much use telling employers, educationists
and judges how inaccurately they diagnose the personalities with which they have to deal
unless psychologists are sure that they can provide something better. Even when university
psychologists themselves appoint a new member of staff, they almost always resort to the
traditional techniques of assessing the candidates through interviews, past records, and
testimonials, and probably make at least as many bad appointments as other employers do.
However, a large amount of experimental development of better methods has been carried out
since 1940 by groups of psychologists in the Armed Services and in the Civil Service, and by
such organizations as the (British) National Institute of Industrial Psychology and the American
Institute of Research.

Question 21
Choose THREE letters A-F.
Write your answers in box 21 on your answer sheet.
Which THREE of the following are stated about psychologists involved in personality assessment?

A 'Depth' psychologists are better at it than some other kinds of psychologist.

B Many of them accept that their conclusions are unreliable.
C They receive criticism from psychologists not involved in the field.
D They have made people realise how hard the subject is.
E They have told people what not to do, rather than what they should do.
F They keep changing their minds about what the best approaches are.

Questions 22—26
Do the following statements agree with the views of the writer in Reading Passage 2?
In boxes 22—26 on your answer sheet write

YES if the statement agrees with the views of the writer

NO if the statement contradicts the views of the writer
NOT GIVEN if it is impossible to say what the writer thinks about this

22 People often feel that they have been wrongly assessed.

23 Unscientific systems of personality assessment have been of some use.
24 People make false assumptions about the expertise of psychologists.
25 It is likely that some psychologists are no better than anyone else at assessing personality.
26 Research since 1940 has been based on acceptance of previous theories.

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PASSAGE 3
You should spend about 20 minutes on Questions 27—40 which are based on Reading Passage 3.

TITAN OF TECHNOLOGY
Gordon Moore is one of the people who gave the world personal computers. Peter Richards
spoke to him in 2003

Gordon Moore is the scientific brain behind Intel, the world's biggest maker of computer chips.
Both funny and self-deprecating, he's a shrewd businessman too, but admits to being an 'accidental
entrepreneur', happier in the back room trading ideas with techies than out selling the product or
chatting up the stockholders. When he applied for a job at Dow Chemical after gaining his PhD, the
company psychologist ruled that 'I was okay technically, but that I'd never manage anything'. This
year Intel is set to turn over $28 billion.

When Moore co-founded Intel (short for Integrated Electronics) to develop integrated circuits
thirty-five years ago, he provided the motive force in R&D (Research & Development) while his more
extrovert partner Robert Noyce became the public face of the company. Intel's ethos was distinctively
Californian: laid-back, democratic, polo shirt and chinos. Moore worked in a cubicle like everyone else,
never had a designated parking space and flew Economy. None of this implied lack of ambition. Moore
and Noyce shared a vision, recognising that success depended just as much on intellectual pizazz as on
Intel's ability to deliver a product. Noyce himself received the first patent for an integrated circuit in
1961, while both partners were learning the business of electronics at Fairchild Semiconductor.

Fairchild's success put money in Moore and Noyce's pockets, but they were starved of R&D money.
They resigned, frustrated, to found Intel in 1968. 'It was one of those rare periods when money was
available,' says Moore. They put in $250,000 each and drummed up another $2.5m of venture capital
'on the strength of a one-page business plan that said essentially nothing'. Ownership was divided
50:50 between founders and backers. Three years later, Intel's first microprocessor was released: the
4004, carrying 2,250 transistors. Progress after that was rapid. By the time the competition realised
what was happening, Intel had amassed a seven-year R&D lead that it was never to relinquish.

By the year 2000, Intel's Pentium*4 chip was carrying 42 million transistors. 'Now,' says Moore,
'we put a quarter of a billion transistors on a chip and are looking forward to a billion in the near
future.' The performance gains have been phenomenal. The 4004 ran at 108 kilohertz (108,000 hertz),
the Pentium*4 at three gigahertz (3 billion hertz). It's calculated that if automobile speed had
increased similarly over the same period, you could now drive from New York to San Francisco in six
seconds.

Moore's prescience in forecasting this revolution is legendary. In 1965, while still head of the
R&D laboratory at Fairchild, he wrote a piece for Electronics magazine observing 'that over the first few
years we had essentially doubled the complexity of integrated circuits every year. I blindly
extrapolated for the next ten years and said we'd go from about 60 to about 60,000 transistors on a
chip. It proved a much more spot-on prediction than I could ever have imagined. Up until then,
integrated circuits had been expensive and had had principally military applications. But I could see
that the economics were going to switch dramatically. This was going to become the cheapest way to
make electronics.'

The prediction that a chip's transistor-count - and thus its performance - would keep doubling
every year soon proved so accurate that Carver Mead, a friend from Caltech, dubbed it 'Moore's Law'.
The name has stuck. 'Moore's Law' has become the yardstick by which the exponential growth of the
computer industry has been measured ever since. When, in 1975, Moore looked around him again and
saw transistor-counts slowing, he predicted that in future chip-performance would double only every
two years. But that proved pessimistic. Actual growth since then has split the difference between his
two predictions, with performance doubling every 18 months.

And there's a corollary, says Moore. 'If the cost of a given amount of computer power drops 50
per cent every 18 months, each time that happens the market explodes with new applications that
hadn't been economical before.' He sees the microprocessor as 'almost infinitely elastic'. As prices fall,
new applications keep emerging: smart light bulbs, flashing trainers or greetings cards that sing
'Happy Birthday'. Where will it all stop? Well, it's true, he says, 'that in a few more generations [of
chips], the fact that materials are made of atoms starts to be a real problem. Essentially, you can't
make things any smaller.' But in practice, the day of reckoning is endlessly postponed as engineers

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find endlessly more ingenious ways of loading more transistors on a chip. 'I suspect I shared the
feelings of everybody else that when we got to the dimensions of a micron [about 1986], we wouldn't
be able to continue because we were touching the wavelength of light. But as we got closer, the
barriers just melted away.'

When conventional chips finally reach their limits, nanotechnology beckons. Researchers are
already working on sci-fi sounding alternatives such as molecular computers, built atom by atom, that
theoretically could process hundreds of thousands times more information than today's processors.
Quantum computers using the state of electrons as the basis for calculation could operate still faster.
On any measure, there looks to be plenty of life left in Moore's Law yet.

Questions 27-29
Choose the correct letter, A, B, C or D.
Write your answers in boxes 27-29 on your answer sheet.

27 What do we learn about Gordon Moore's personality in the first two paragraphs?
A It has changed noticeably as his career has developed.
B It was once considered unsuitable for the particular type of business he was in.
C It made him more suited to producing things than to selling them.
D It is less complicated than it may at first appear.

28 What do we learn about Intel when it was first established?

A It was unlike any other company in its field at the time.
B It combined a relaxed atmosphere with serious intent.
C It attracted attention because of the unconventional way in which it was run.
D It placed more emphasis on ingenuity than on any other aspect.

29 What is stated about the setting up of Intel in the third paragraph?

A It was primarily motivated by the existence of funds that made it possible.
B It involved keeping certain sensitive information secret.
C It resulted from the founders' desire to launch a particular product.
D It was caused by the founders' dissatisfaction with their employer's priorities.

Questions 30-34
Do the following statements agree with the information given in Reading Passage 3?
In boxes 30-34 on your answer sheet write

TRUE if the statement agrees with the information

FALSE if the statement contradicts the information
NOT GIVEN if there is no information on this

30 Competitors soon came close to catching up with Intel's progress.

31 Intel's Pentium®4 chip was more successful than Moore had anticipated.
32 Moore's prediction in 1975 was based on too little evidence.
33 Flashing trainers are an example of Moore's theory about the relationship between cost and
applications.
34 Moore has always been confident that problems concerning the size of components will be
overcome.

Questions 35-40
Complete the summary below using words from the box.
Write your answers in boxes 35-40 on your answer sheet.

MOORE'S LAW
Gordon Moore's ability to foresee developments is well-
known. In 1965, he referred to the increase in the
35……………………….... of integrated circuits and guessed that
the number of transistors would go on rising for a decade.
The 36……………………..... of his prediction surprised him.
Previously, the 37…………………...... and main 38….

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…………......of integrated circuits had been the major
39……………………...with regard to their development. But
Moore observed that the 40………..…............of integrated
circuits was going to improve dramatically. His resulting
forecasts concerning chips led to the creation of the term
'Moore's Law'.

design Use opinion invention

cost- failure sophistication proposition
effectiveness influence understandin cost
production demand g inter-
accuracy reception theory dependence
familiarity appearance reference

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