This document provides 100 multiple choice questions about consumer behaviour concepts. The questions cover topics such as: [1] Stages of the business buying process like problem recognition, general need description, and product specification. [2] Factors that influence consumer behavior like reference groups, brand name, and perceived quality. [3] Marketing strategies aimed at influencing consumer decision making. [4] The role of marketing communications in informing consumers about products and services. [5] How availability and prestige outlets can help build brand equity.
This document provides 100 multiple choice questions about consumer behaviour concepts. The questions cover topics such as: [1] Stages of the business buying process like problem recognition, general need description, and product specification. [2] Factors that influence consumer behavior like reference groups, brand name, and perceived quality. [3] Marketing strategies aimed at influencing consumer decision making. [4] The role of marketing communications in informing consumers about products and services. [5] How availability and prestige outlets can help build brand equity.
This document provides 100 multiple choice questions about consumer behaviour concepts. The questions cover topics such as: [1] Stages of the business buying process like problem recognition, general need description, and product specification. [2] Factors that influence consumer behavior like reference groups, brand name, and perceived quality. [3] Marketing strategies aimed at influencing consumer decision making. [4] The role of marketing communications in informing consumers about products and services. [5] How availability and prestige outlets can help build brand equity.
This document provides 100 multiple choice questions about consumer behaviour concepts. The questions cover topics such as: [1] Stages of the business buying process like problem recognition, general need description, and product specification. [2] Factors that influence consumer behavior like reference groups, brand name, and perceived quality. [3] Marketing strategies aimed at influencing consumer decision making. [4] The role of marketing communications in informing consumers about products and services. [5] How availability and prestige outlets can help build brand equity.
76. The “in” suppliers are most likely to get nervous and feel pressure to put their best foot forward in which of the following types of buying situations? A. modified rebuy . B. new task buying C. straight rebuy D. indirect rebuy Answer: A
77. The decision-making unit of a buying organization is called its _____________:
all the individuals and units that participate in the business decision-making process. A. buying center . B. purchasing center C. bidding center D. demand-supply center Answer: D
78. The stage of the business buying process where the buyer describes the characteristics and quantity of the needed item is called: A. problem recognition. B. general need description. . C. product specification. D. proposal solicitation. Answer: B
79. If a buying team is asked by the purchasing department to rank the importance of reliability, durability, price, and other attributes of an item, then the team is going through a business buying process stage called: A. problem recognition. B. general need description. . C. product specification. D. proposal solicitation. Answer: B
80. ________________ is the stage of business buying where an organization
decides on and specifies the best technical product characteristics for a needed item. A. problem recognition B. general need description C. product specification . D. proposal solicitation Answer: C
81. Factors such as supplier reputation for repair and servicing capabilities are important criteria for evaluation at which stage in the business buying process? A. problem recognition B. supplier search C. supplier selection . D. order-routine specification Answer: C
82. Blanket contracts are typically part of which of the following stages in the business buying process? A. general need description B. product specification C. supplier selection D. order-routine specification . Answer: D
83. The stage of the business buying process in which the buyer writes the final order with the chosen supplier(s), listing the technical specifications, quantity needed, expected time of delivery, return policies, and warranties is called: A. general need description. B. product specification. C. supplier selection. D. order-routine specification. . Answer: D
84. The _______________ may lead the buyer to continue, modify, or drop the arrangement that has been entered into by the buyer and seller.
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A. performance review . B. order-routine specification C. supplier selection D. general need description Answer: A
85. For the marketing manager, social class offers some insights into consumer behavior and is potentially useful as a ___________________. A. market research information B. market segmentation variable . C. source of understanding competition’s strategy D. source to predict future trends Answer: B
86. ____________ is the definition of reference groups.
A. groups that an individual looks to when forming attitudes and opinions . B. groups of people who have been referred to by someone they know C. groups of office colleagues D. chat groups on the internet Answer: A
87. __________ are factors that have been shown to affect consumer behavior. A. brand name, quality, newness, and complexity . B. advertising, marketing, product, and price C. outlets, strategies, concept, and brand name D. quality, advertising, product positioning, and strategy Answer: A
88. The reason that higher prices may not affect consumer buying is _______________. A. most consumers prefer brand names which have higher prices B. 70% of the total population looks for quality services and is willing to pay higher prices C. consumers believe that higher prices indicate higher quality or prestige . D. most consumers feel that the price is actually affordable Answer: C
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89. ___________ are the groups that individuals look to when forming attitudes and opinions. A. reference groups . B. teenage groups C. religious groups D. adult groups Answer: A
90. For which of the following products would the reference group influence be the strongest? A. a best-seller novel B. a pickup truck . C. a loaf of bread D. a pair of jeans Answer: B
91. Secondary reference groups include ________________.
A. family and close friends B. sports groups C. ethnic and religious groups D. fraternal organizations and professional associations . Answer: D
92. Marketing strategies are often designed to influence _______________ and lead to profitable exchanges. A. consumer decision making . B. sales strategies C. advertising strategies D. export strategies Answer: A
93. __________ refers to the information a consumer has stored in their memory about a product or service. A. cognitive dissonance B. product knowledge . C. product research D. marketing research
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Answer: B
94. One of the key tasks of marketers is ____________ and to create consumer perceptions that the product is worth purchasing. A. to make products easily visible and available B. to promote sales of products C. to differentiate their products from those of competitors . D. to do marketing surveys Answer: C
95. Praveen doesn't really like Chicken fry but when all of his friends ordered chicken fry, he felt that to be part of the gang he needed to buy one for himself. Which situational influence explains Terence's purchase of a grapefruit martini? A. its marketing mix B. task features C. current conditions D. social features Answer: D
96. ________ can influence the consumers’ thoughts about products.
A. marketing and popularity B. advertising, sales promotions, salespeople, and publicity . C. sales promotion, popularity, and marketing D. none of these Answer: B
97. It important for marketers to devise communications that offer
_______________, and are placed in media that consumers in the target market are likely to use. A. consistent messages about their products . B. better pricing C. product information to the customers D. a new marketing strategy Answer: A
98. Marketing communications play a critical role in informing consumers about
______ including where they can be purchased and in creating favourable images and perceptions.
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A. buying their products B. price reductions C. products and services . D. the advantage over competition Answer: C
99. When consumers are seeking low-involvement products, they are unlikely to engage in extensive search, so _________________ is important. A. order processing B. order booking C. ready availability . D. information about warranty Answer: C
100. Marketers can create brand equity ______________.
A. by selling them in prestigious outlets . B. by overpricing the product C. preparing comparative information about competitive brands D. by making the products available in all locations Answer: A
2) What is technology in terms of consumer Behavior? 3) Explain the Market Segmentation. 4) Define real-time bidding. 5) What is consumer motivation> explain each theory of Motivation. And how we can increase consumer motivation? 6) What are consumer personality and its traits? 7) What are consumer persecution and its factors? 8) What is consumer positioning and its factors and explain the types of positioning? 9) What is consumer learning and explain the theories based on learning 10) What is consumer attitude and explain the factors what are the stage of consumer attitudes? 11) How reference groups and communities are different? 12) What is family, explain the term family status and its social standing. 13) What is consumer decision making and explain the diffusion of innovation? 14) What is culture and European life style? 15) What is Attitude change and interactive communications? 16) What is the self ?and importance of self disclosure?
17) How income and social class impact on consumer behavior?
18) Briefly explain the steps for consumer decision making process and its constraint?
