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    Review Report 3rd Week

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    Nesh
    Center Fruit remains the market leader in gum sales across several towns in Nepal. However, competition from local brands like Center Fillz and imported brands like Cool Mint is increasing. Market feedback suggests that while Center Fruit is still the priority product for distributors and vendors, competitors are promoting themselves aggressively and often offer better margins. Retailers and consumers also show some confusion between similar products like Center Fruit and Center Fillz.

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    © All Rights Reserved
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    Review Report 3rd Week

    Uploaded by

    Nesh
    19 views2 pages
    Center Fruit remains the market leader in gum sales across several towns in Nepal. However, competition from local brands like Center Fillz and imported brands like Cool Mint is increasing. Market feedback suggests that while Center Fruit is still the priority product for distributors and vendors, competitors are promoting themselves aggressively and often offer better margins. Retailers and consumers also show some confusion between similar products like Center Fruit and Center Fillz.

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    Review report 3rd week

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    Center Fruit remains the market leader in gum sales across several towns in Nepal. However, competition from local brands like Center Fillz and imported brands like Cool Mint is increasing. Market feedback suggests that while Center Fruit is still the priority product for distributors and vendors, competitors are promoting themselves aggressively and often offer better margins. Retailers and consumers also show some confusion between similar products like Center Fruit and Center Fillz.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    19 views2 pages

    Review Report 3rd Week

    Uploaded by

    Nesh
    Center Fruit remains the market leader in gum sales across several towns in Nepal. However, competition from local brands like Center Fillz and imported brands like Cool Mint is increasing. Market feedback suggests that while Center Fruit is still the priority product for distributors and vendors, competitors are promoting themselves aggressively and often offer better margins. Retailers and consumers also show some confusion between similar products like Center Fruit and Center Fillz.

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    © All Rights Reserved
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    You are on page 1of 2

    Date Day Town Increasing brand Competition Market Feedback

    awareness among benchmarking for


    stakeholders (Center merchandising and
    Fruit) - Learnings placement - Learnings
    16/6/201 Sunday Butwal(Satyawati Centre fruit is the leader Gum named “Cool When salesmen of
    9 Trade Concern) in gum category. mint” is available in Satyawati go in the
    *Bubbly bubble the market whose SP is market, they introduce
    gum(watermelon flavor rs 10 and has more no. themselves as
    from Sujal) was found . It of pieces than Haldiram’s
    seems like Sujal is trying Perfetti’s rs 10 representative.
    to copy Perfetti’s Centre happydent.(taste: bad) Perfetti’s products are
    fruit watermelon. not the priority for
    M&S(a chocolate salesmen.
    brand) has a unique Their focus is on those
    display case for its products that have
    chocolates. better market demand
    irrespective of which
    Pran has flyers to brand it is.
    promote its Bubble
    Gum. Vendor’s complain:
    Distributor sends more
    inventory than
    ordered.

    Demand: Rs 1 mentos
    17/6/201 Monday Arghakhanchi Centre fruit is doing really Retailers/Consumers Order not delivered on
    9 well in the market. do not really know the time
    difference between Shopkeepers need to
    centre fruit and centre call time and again for
    fillz. Centre fillz is the product to be
    trying to get benefitted delivered.
    from this.

    *Centre fresh candy


    from Sujal brand was
    also seen.

    18/6/201 Tuesday Arghakhanchi Centre fruit is the market Shops either have Demand: Rs 1 candy
    9 leader. flyers of noodle’s Better margin on
    brand and alcoholic products.
    brands.
    19/6/201 Wednesday Kapilvastu Centre fillz has started to Centre fillz tries to Demand: Rs 5 lollipop,
    9 capture the market. promote themselves as candies in rs 1 category
    *Some of the vendors are “nepali brand” and
    happy that centre fillz has product” Made in
    entered in the market as Nepal”.
    they give better margin
    and schemes.
    *According to
    them,centre fruit had
    monopoly before and
    they had no option but to
    sell centre fruit.
    20/6/201 Thursday Bhairahawa Centre fruit is the market Sujal and Pran have Distributor:
    9 leader. flyers around the *Vendors do not make
    However, some of the town. payments on time.They
    vendors buy directly from take at least 3 months.
    nearby Indian towns as Lollipops have hanger Even wholesaler does
    they sell on lower price kind of display. so.
    than Nepali distributor. Vendors are unable to
    sell creamfills because
    of the price.

    Some of the vendors


    wanted to know if the
    company could return
    creamfills jar.

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