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    Business Model Canvas of International Thailand: Prepared by

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    Nesh
    The document provides an overview of an internship at International Thailand, including: 1) The company profile and objectives of the study which was to understand how a new entrant operates and the fundamentals of business. 2) The various activities performed during the internship such as communicating with schools, analyzing customer segments, and helping run programs. 3) Problems identified like language barriers and lack of experience, and how the intern worked to overcome them. 4) Learning experiences including exposure to the industry, cultural dimensions, and real-world marketing operations. 5) The impact of COVID-19 which caused schools and the company to shut down, terminating the internship.

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    Business Model Canvas of International Thailand: Prepared by

    Uploaded by

    Nesh
    26 views16 pages
    The document provides an overview of an internship at International Thailand, including: 1) The company profile and objectives of the study which was to understand how a new entrant operates and the fundamentals of business. 2) The various activities performed during the internship such as communicating with schools, analyzing customer segments, and helping run programs. 3) Problems identified like language barriers and lack of experience, and how the intern worked to overcome them. 4) Learning experiences including exposure to the industry, cultural dimensions, and real-world marketing operations. 5) The impact of COVID-19 which caused schools and the company to shut down, terminating the internship.

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    Final Presentation

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    The document provides an overview of an internship at International Thailand, including: 1) The company profile and objectives of the study which was to understand how a new entrant operates and the fundamentals of business. 2) The various activities performed during the internship such as communicating with schools, analyzing customer segments, and helping run programs. 3) Problems identified like language barriers and lack of experience, and how the intern worked to overcome them. 4) Learning experiences including exposure to the industry, cultural dimensions, and real-world marketing operations. 5) The impact of COVID-19 which caused schools and the company to shut down, terminating the internship.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    26 views16 pages

    Business Model Canvas of International Thailand: Prepared by

    Uploaded by

    Nesh
    The document provides an overview of an internship at International Thailand, including: 1) The company profile and objectives of the study which was to understand how a new entrant operates and the fundamentals of business. 2) The various activities performed during the internship such as communicating with schools, analyzing customer segments, and helping run programs. 3) Problems identified like language barriers and lack of experience, and how the intern worked to overcome them. 4) Learning experiences including exposure to the industry, cultural dimensions, and real-world marketing operations. 5) The impact of COVID-19 which caused schools and the company to shut down, terminating the internship.

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    You are on page 1of 16

    Business Model Canvas

    of International Thailand

    PREPARED BY:
    Table of Contents

     Company Profile
     Objective of the study
     Internship Activities
     Identification of Problem
     Learning Process
     Covid-19’s affect
     Conclusion
    Company Profile

     Founded in 2017
     Operates in international schools in Bangkok
     Providing program
     Mission of International:
    “to bring kids together to learn the necessary fundamentals that they don’t teach in
    school”
     Motto:
    Respect, Honor and Courage.
    SWOT Analysis of Int’l Thailand

    Strengths: Weaknesses:
    Unique Program Limited Experience in the industry
    Diverse Culture No optimization of Digital Marketing
    Friendly Working Environment

    Opportunities: Threats:
    Position as different and unique Market Substitutes
    Focus on Digital Marketing Limited Target
    Emphasize on teaching of life skills
    Objectives of the study

     To understand how a market entrant functions in its initial phase of operation.


     To understand the general operation of a company.
     To understand how the fundamental elements of a business helps in creating a
    brand and excel in the market.
    Internship Activities

    i. E-mails and phone calls to schools regarding the program.


    ii. Handling the gears and updating stocks according to the usage.
    iii. Analysis of Schools according to travel distance from the office.
    iv. Involvement in Summer/ Weekend Camps as an assistant coordinator.
    v. Initiation of Cookie Sales program carried out in most of the schools.
    vi. Come Up with new ideas for the programs to make activities fun for the kids.
    Continued..

    vii. Approaching New Schools with the programs to find potential customers.
    viii. Presenting receipts from purchases to the manager.
    ix. Organizing Files and folders of schools such as forms, attendance sheets etc.
    Contributions in detail
    Example of an email sent to schools
    (Key activities, Customer Relationship)
    Research and Analysis of schools
    (Key activities, Customer segmentation)
    Identification of Problems

     Fix a meeting with ECA in-charge

     Language Barrier

     Lack of Experience

     Pitching New Clients

     Lack of response
    How I solved the problems
     Ask help with Thai Co-workers regarding communication

     Help from Job supervisor and co-workers

     Modify/adapt the way of communicating with school personnel

     Show pros and cons of the program to new clients/schools

     Mention the schools that Scouts already has affiliation with

     Contact the concerned authority through emails/phone calls


    Learning Process
    i. New Experience and Exposure

    ii. Personality Development

    iii. Cultural Importance – Hofstede’s Cultural Dimensions

    a) Power Distance
    b) Collectivism vs. Individualism
    c) Uncertainty Avoidance
    d) Femininity vs. Masculinity
    Continued..

    v. Approaching Clients
    vi. Real World Marketing (operations)
    vii. Importance of Traditional Marketing
    viii. Enhancement through Social Media
    Covid-19’s affect

     Ministry of Education declared to shut down all educational institutes


     Scouts shut down the operation since 20th March
     Online video lesson prepared as part of WFH
     Link for the video:
     No other work since company stopped all operations
     Terminated internship
    Conclusion

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