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    New Organic

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    Nesh
    This document presents a study on customer preferences for organic products in the Kathmandu valley. It includes an introduction on the growing popularity of organic foods. The study aims to examine the relationship between social influence, product awareness, and preference for organic products. It also analyzes the impact of social influence and product awareness on organic product preference. The methodology involves a quantitative survey of 60 respondents to understand their preferences and the factors influencing their choices.

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    New Organic

    Uploaded by

    Nesh
    15 views24 pages
    This document presents a study on customer preferences for organic products in the Kathmandu valley. It includes an introduction on the growing popularity of organic foods. The study aims to examine the relationship between social influence, product awareness, and preference for organic products. It also analyzes the impact of social influence and product awareness on organic product preference. The methodology involves a quantitative survey of 60 respondents to understand their preferences and the factors influencing their choices.

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    This document presents a study on customer preferences for organic products in the Kathmandu valley. It includes an introduction on the growing popularity of organic foods. The study aims to examine the relationship between social influence, product awareness, and preference for organic products. It also analyzes the impact of social influence and product awareness on organic product preference. The methodology involves a quantitative survey of 60 respondents to understand their preferences and the factors influencing their choices.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    15 views24 pages

    New Organic

    Uploaded by

    Nesh
    This document presents a study on customer preferences for organic products in the Kathmandu valley. It includes an introduction on the growing popularity of organic foods. The study aims to examine the relationship between social influence, product awareness, and preference for organic products. It also analyzes the impact of social influence and product awareness on organic product preference. The methodology involves a quantitative survey of 60 respondents to understand their preferences and the factors influencing their choices.

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    You are on page 1of 24

    Customer preference of

    organic product inside


    the Kathmandu valley
    Prepared by:
    Shrinesh Poudel
    Bhushan KC
    Table of content

     Introduction
     Research question
     Objective of the study
     Significance of the study
     Statement of the Problem
     Limitations of the study
     Conceptual Framework
     Hypothesis
     Methodology
     Data presentation and Analysis
     Discussions
     Conclusion
    Introduction

     Thepopularity of organic foods has been growing


    globally
     People are getting conscious
     Thegeneral perception of consumption of organic
    food is healthy lifestyle
     Businessesare coming up with various organic
    products such as coffee
    Research Questions

    1. What are the reasons for not buying organic products?


    2. What is the relationship between social influence and
    preference of organic products?
    3. What is the relationship between product awareness and
    preference of organic products?
    4. What is the impact of social influence on the preference
    of organic products?
    5. What is the impact of product awareness on the
    preference of organic products?
    Objective of the Study

     Tofind the reasons for not buying organic


    products
     To examine the relationship between social
    influence, product awareness and preference of
    organic products 
     Toanalyze the impact of social influence and
    product awareness on the preference of organic
    products 
    Significance of Study

     Thisstudy will be a useful reference for the


    researchers who will undertake similar studies. 
     Thisstudy will help firms who are entering into
    organic sector to establish relationship with
    customer
    Statement of problem

     Limited information
     Lack of Time
     Less number of Respondents
    Limitations

    i) The findings may not be generalizable for different parts


    of the nation due to unavailability of data.
    ii) Only two independent variables i.e. Social influence
    and product awareness has been considered in this entire
    study.
    iii) Unpredictable patterns has not been generalized in this
    research study.
    iv) The survey has been conducted for only 60 respondents
    Conceptual Framework
    Hypothesis

     Ho1: There is no significant relationship between social


    influence and preference of organic product 
     Ho2: There is no significant relationship between
    product awareness and preference of organic product 
     Ho3: There is no impact of social influence on
    preference of organic product 
     Ho4: There is no impact of product awareness on
    preference of organic product 
    Methodology

     Research Design
     Quantitative Research Design
     Population and Sample of Study
     Sample size 60
     Nature and Source of Data
     Primary source of data.
     Statistical Tools
    Data presentation, Tables and Analysis

     Descriptive Analysis 
     Regression Analysis 
     Correlation Analysis
    Descriptive Analysis

    Statistics/Variables PA SI Prefer Buying

    Mean 2.1333 1.6500 3.500

    Median 2.00 1.00 2.00

    Std. Deviation 1.48970 2.71109 7.48897

           
    Regression Analysis
    Correlation Table

    Co-Relation Analysis
    Discussions
    Age
     2) If you buy organic products, which of the following products do you buy?
    Select all that is applicable
    3) For how long have you been using organic products?
    4) Please mark the appropriate option
     5) Which of the following you usually get inspired or influenced from to catch-
    up with life trends
    Bar Chart
    Conclusion

    1. Major problem of organic consumer are irregular availability of


    organic products and lack of information
    2. Product awareness has insignificant impact on customer
    preference of organic product
    3. Educational background and advertisement are one of the
    important variables which influence the consumption of the
    organic products
    4. Consumers are willing to pay premium price as they believe
    higher price equals greater quality
    5. Social influence and product awareness have significant
    relationship with preference of organic product

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