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    Alberto's Pizza

    Uploaded by

    FrenCess Mhae III

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    © All Rights Reserved
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    Alberto's Pizza

    Uploaded by

    FrenCess Mhae III
    112 views6 pages

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    Alberto's pizza

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    112 views6 pages

    Alberto's Pizza

    Uploaded by

    FrenCess Mhae III

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
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    LOCAL BUSINESS

    ANALYSIS

    SUBMITTED BY:
    MARY NATHALIE C. MICUBO
    CRSTINE JOY C. PONCE
    CRISTINE E. MORAS
    FRENCESS MAE C. MAYOLA

    SUBMITTED TO:
    MRS. ELSA E. PREJOLES
    ALBERTO’S PIZZA

    Alberto’s Pizza
    Business name
    History:

    Alberto's Pizza is a casual dining restaurant or food establishment serving Italian-


    inspired cuisine, specializing in pizza. It was founded by Mr. And Mrs. Tandan
    and started operating the business on April 8, 2018, at Gonzales Street (beside
    Dipolog City Hall), Dipolog City, Philippines. The owner chose this kind of
    business because they love pizza and want it lower in price and affordable for
    everyone. Aside from that, they want everyone to try a budget-friendly but high-
    quality pizza. They introduced Alberto’s Pizza to the local community through a
    franchise, since Alberto’s Pizza is a top-selling Pizza Business nationwide. They
    began franchising, allowing entrepreneurs to bring the brand to new locations.
    Today Alberto's Pizza has multiple branches across the Philippines, including
    Dipolog City.

    Product/Service:

    They are the top favorite pizza delivery in Dipolog City. Known for the most
    diverse pizza variety. They offer a variety of Pizza flavors to choose from. Aside
    from pizza, they serve some drinks like tea, soft drinks, and coffee. Customers
    can make online or walk-in orders depending on what is more convenient to
    them. They have free delivery and no minimum order within the area. They
    accept online payment via Gcash or through bank payment which is more
    convenient for their OFW customers. Aside from that, they also accept orders
    and bookings for events like birthdays, Christmas parties, and other big events.

    Target Market:

    They chose to establish here in Dipolog City because, regarding its location, they
    see the target market since it is near the City hall, plaza, especially schools, and
    other public establishments. In addition, its target market is middle-class people.

    Competitor:

    They have also some competitors, one of them are Greenwhich, Ella's Pizza,
    Daddy Don’z and Yellow Cab.

    Recent Performance:

    As of now, they can say that their performance was totally good. Their product
    was trendy and they claim that their business was the top selling here in Dipolog
    City.

    SWOT Analysis:
    Strength Weaknesses
    o Unique Products o Limited space
    o Loyal Customer base o Limited Marketing
    o Perfect location o Inconsistent marketing
    o Sustainability
    o Unlimited Menu
    o Manpower

    Opportunities Threats
    o Expanded delivery & online  Economic downturn
    orders  Seasonal Fluctuation (minimal)
    o Community engagement  Changing consumer preference
    o Local Partnership  Fake booking/orders

    Strategic Vision:
    “Alberto’s Pizza is committed to creating a mas-friendly and innovative
    business that will eventually cater to people from all walks of life. It is set to put
    up a mark in this City as a Company that provides jobs to the jobless as we put
    up Alberto’s Pizza Franchises to strategic locations nationwide.”

    Strategy Initiatives:
     Pizza Perks is a loyalty program designed to reward frequent customers of
    Alberto’s Pizza. Members earn points for every purchase, redeemable for
    free menu items, discounts, and exclusive offers.

    Objectives:

    1. Increase customer retention by 20% within 6 months.


    2. Boost average order value by 15% within 3 months.
    3. Acquire 5,000 new loyalty program members within 9 months.

    Strategy plan:

    Timeline:

    Quarter 1 (Jan-Mar 2025):


    - Month 1-2: Program development, testing, and launch preparation.
    - Month 3: Launch Alberto’s Pizza Perks loyalty program.

    Quarter 2-3 (Apr-Sep 2025):


    - Month 4-6: Promote the program through social media, email marketing, and in-
    store advertising.
    - Month 7-9: Analyze program performance, and adjust strategies as needed.
    Quarter 4 (Oct-Dec 2025):
    - Month 10-12: Optimize program, plan for future enhancements.

    Budget:

    - Program development: P50, 000


    - Marketing and promotion: P70,000 (Quarter 2-3)
    - Rewards and incentives: P25,000 (Quarter 2-3)
    - Total budget: P145, 000

    Responsibilities:

    1. Program Manager:
    - Oversee program development, launch, and performance.
    - Analyze data, and adjust strategies.
    2. Marketing Team:
    - Promote the program through social media, email marketing, and in-store
    advertising.
    3. Customer Service:
    - Handle member inquiries, and resolve issues.

    Evaluation Metrics:

    1. Member acquisition rate.


    2. Member retention rate.
    3. Average order value increase.
    4. Redemption rate (points redeemed vs. earned).
    5. Customer satisfaction (surveys, feedback).

    Program Structure:

    1. Membership tiers: Bronze (0-100 points), Silver (100-499 points), Gold (500+
    points).
    2. Points earning: 1 point per 200 spent.
    3. Rewards:
    - Free menu items (e.g., free pizza after 10 purchases).
    - Discounts (e.g., 10% off orders over 1500).
    - Exclusive offers (e.g., early access to new menu items).
    4. Communication channels: Email, social media, in-store promotions.

    Marketing Strategy:

    1. Social media campaigns (Facebook, Instagram, TikTok).


    2. Email marketing (newsletters, promotions).
    3. In-store advertising (posters, flyers).
    4. Partnerships with local businesses, and organizations.

    Program Enhancement Plan:

    1. Quarterly program reviews.


    2. Member feedback analysis.
    3. Competitor analysis.
    4. New feature development (e.g., mobile app integration).

    Risks and Contingencies:


    1. Technical issues: Regular system checks, and backup plans.
    2. Member dissatisfaction: Feedback mechanisms, prompt issue resolution.
    3. Marketing challenges: Adaptive marketing strategies, and budget adjustments.

    Alberto’s Pizza Perk’s loyalty program aims to drive customer loyalty, increase
    sales, and enhance customer experience

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