BUSINESS ETHICS

ASSIGNMENT ON CORPORATE SOCIAL RESPONSIBILITY

SUBMITTED TO: DR. DEEPIKA DABKE SUBMITTED BY: CHETAN RANE GOVARDHAN TARI HARDIK MEHTA CLAYTON PEREIRA TEJASWINI DHARANKAR PRASHANT DUMBRE C-7 C-9 C-10 C-20 C-44 C-55

Company Information
Our company is a chemical manufacturing company having operations around 12 countries with a huge market capitalization. The company started its operations in year 1980 and has grown leaps and bounds. The company along with achieving its objectives has taken up the objective to serve back to the society by way of performing Corporate Social Responsibility activities. The company plans to adopt nearby villages and provide them with basic needs like water supply, power supply, schools, hospitals, public transport and sanitation facilities. Our company have followed the best values and traditions and value people first which shows our desire to do for the wellbeing of our employees, their family, village people and the society at large. We have bagged the award for the best CSR activity conferred to us by Hon. Prime Minister.

CSR Activity undertaken

Rationale: The real India lies in the 7,00,000 villages. If Indian civilization is to make its full contribution to the building up of a stable world order, it is this vast mass of humanity that has to be made to live again. Villages have suffered long, gone unnoticed by those who have had the benefit of education. Cities have developed yet villages have remained stagnant without basic amenities even after 64 years of independence. The Village Adoption Program is therefore an attempt to establish healthy contact with the villages and deal with their problems from grass-root level, in a step-by-step approach.

Objective
To reduce the incidence of maternal mortality, child mortality and mortality and morbidity, dehydration and malnutrition (and to introduce sense) antenatal care, post-Natal care and Immunization services. a. To enhance the capability of mother to look after the normal health and nutritional needs of the child through proper nutrition and health education. b. (To make aware) of public health supervisor, community organizer, Traditional Birth Attendant (Dai) and volunteers of youth clubs in mother and child health and to enhance their skill and their respective rules towards service to be delivered in the project. c. To educate the community as to the concept and philosophy of family planning and its importance for the family, community and society and to create confidence among the people in adopting this practice and to expedite Governmental action for promotion of various measures to meet relevant needs of the people. d. To support and supplement special health related activities and preventive programs such as literacy training for female, sanitation and low cost methods of providing safe drinking water, smokeless woven, latrine etc. e. f. To encourage and support programs to integrate traditional and western systems of health care. To eradicate illiteracy and to run post literacy and continuing education program for development through establishment of functional literacy center and other complementary activities. g. To involve participation in the planning, implementation and maintenance of activities envisaged and to raise income levels and expand employment opportunities of the weaker sections of society, particularly of women and of those living below the poverty line. h. To treat needy patients particularly to destitute women and children, to admit them in the hospital for their treatment and to supply nutritious and food for bed patients.

i.

To raise the nutritional status of the community, especially mothers and children by the use of cheap, locally available and nutritious foods. To impart nutrition, education and nutrition cooking demonstration to convince mothers.

j.

To arouse adequate consciousness about health and hygiene among villagers.

Line of Action
The company would follow the following line of action for performing the CSR activities: a) Formation of Health Post: We will organize health posts for group meetings and clinic in 25 villages in Basanti Block under South 24-Parganas District of West Bengal where community organizer, occasionally nutritionist-cum-health Educator and Female public health supervisor will give education on health and nutrition one in a month amongst mother and newly married women to improve their health condition and a regular monthly counseling center will be conducted by our mobile clinic and these posts will arrange immunization camp and other necessary arrangement to make the people aware of health. b) Home visit/Individual Counseling: To create an ideal mother and baby with small family norm in every home with adoption of temporary contraceptive method and permanent sterilization in our target village, our community organizer, Dai and volunteers will visit to every home to collect information regarding immunization coverage among pregnant mother and children, eligible couple, practices of low cost nutritious supplementary food, identification of high risk pregnant mothers and children. c) ANC and PNC Services: Will be ANC and PNC services rendered by Community Organizer (Female) through our mobile health care unit once in a month at Health post to identify high risk pregnant and lactating mothers and children suffering from malnutrition and they will be referred for consultation with medical officer to our Central level Clinic where daily service will be made available. Regular grant monitoring and advice on diet control will also be given to the expected mothers lactating mothers and children. At the health post minor iron and vitamin deficiency diseases will also be treated by community organizer at

villages level. d) Training of Dai (Traditional Birth Attendant) and Community Organizer. On a regular basis we will arrange training program for Dai and Community organizers to impart knowledge and information to change their attitude and practices and to equip themselves with knowledge for safe delivery, identification of high risk pregnancies and children, malnourished mothers and child first aid, Home Nursing, treatment of common and minor ailments, different methods of birth control, motivation technique, supplementary nutritious food preparation and preparation of hand made oral re-hydration thereby etc. and their work will be monitored by Health Supervisor and Nutritioncum-Health educator from time to time. e) Training of Volunteers: We will arrange Training for youth club, local leaders and school teachers to act as volunteers for full participation in our program implementation regarding immunization schedule, different methods of birth control, importance of functional literacy, low cost supplementary food preparation basic knowledge about community health, environmental sanitation, hygiene, supply of safe drinking water, smokeless woven low-cost latrine etc. with community organization, community participation first aid and Home Nursing to change their practice toward achieving better health. f) Maternity Home: We will also open a Maternity home with indoor and outdoor facilities for ANC, Natal and PNC services with 6 beds for safe delivery in case of high risk mother and normal mother who is in need, the poor and the deserving patients referred by our grass root level community organizer and village Dai. In case of special health care for malnourished children of 0-5 years of age, they will be admitted to this Home for proper systemic treatment. Other than this different patients suffering from different diseases will be treated from this health center. 2. Training and Education: To change rural odd practices pertaining to health we will impart rural people necessary Training to acquire knowledge through our functional literacy center at grass root level and for youth club member, community leader and school teacher training will be given at Center level regarding Health and Family Welfare Sanitation and supply of safe drinking water and preparation of low cost nutrition

supplementary food preparation to achieve our ultimate goal of making at least one Health worker in every house and to create general consciousness about health hazards amongst the target community member. The company will first identify villages which are stride with poor economic conditions. The people who have very bad economic stature will be focused on. We will first outline the activities that are to be performed. We will conduct the research as to find out the people who need education, money, basic needs and then categories the group of people based on needs they require. Also we will study all basic weather conditions which can be conducive to the business we run. The company will hire people to know what operations going on. Hired people will report to the company about ongoing activities. The company will adopt some basic operations like providing public transport to make people reach their destination for job purpose as well as if one is going for education purpose we will take them too. The company will post complain boxes at various places to make sure that in case there problem arises in the village one can make a note of it by providing a complain note and post it in a complain box. Such activity can help our company identify major problems which can be cropped up in the villages regarding transport or what not. We can thus become operational in performing activities and help them out.

Other companies undertaking such activities: BIOCON

Biocon also does such activities of adopting villages and developing them. Biocon has continued to demonstrate its serious commitment to corporate social responsibility through improved services at our primary healthcare clinics, supported by our ever expanding micro health insurance scheme, Arogya Raksha Yojana (ARY) for underserved villages around Karnataka. An important initiative undertaken in 2009 was developing a mobile phone based solution for efficient and speedier enrollment into ARY. To date, this scheme has facilitated more than 1,000 surgeries across Karnataka and I am happy to announce that 2009 saw almost 100% renewal in areas where our teams have directly worked with local communities. When devastating floods swept North Karnataka in Sept/Oct 2009, Biocon Foundation moved swiftly into action by immediately dispatching teams of doctors and nurses for medical relief and care. More than 5,000 patients were treated by our doctors and medicines in excess of Rs.10 lakhs were distributed. We are currently rebuilding 1,000 homes in three affected villages in the severely damaged Bagalkot district of Karnataka. Biocon believes its CSR lies in bringing effective primary healthcare services to the doorstep of those less privileged. Most of the funds for its projects come from Kiran Mazumdar, CMD, Biocon, in her personal capacity. Biocon Foundation, the CSR arm of the biotechnology major, runs its programmes at three levels: Preventive healthcare through education and implementation; primary healthcare through the Arogya Raksha Yojana (ARY) clinics; tertiary care through the ARY Health Insurance Scheme and a network of multi-speciality hospitals across Karnataka. The Preventive Health Education programme is implemented through a network of community health workers hired from local communities. The company recognises the need for a healthcare system that is participatory, addressing socio-

economic development based on preventive rather than curative care, says Rani Desai, who heads the Biocon Foundation. Each clinic serves a population of 50,000. Its preventive health education programme touches nearly 350,000 people every year. The foundation runs seven ARY clinics across Karnataka, each with adoctor, a lab and a pharmacy. They see over 10,000 patients every year. The ARY insurance has a membership of 100,000. The goal is to get all members of the community to buy the insurance product, which costs only `145 per person a year and covers surgery costs of up to `1,00,000. STATE BANK OF INDIA

The decades-old scheme, now rechristened as SBI Ka Apna Gaon, will seek active support of village panchayats in Uttarakhand and other States for its revival. Its main purpose is to achieve 100 percent financial inclusion for all below poverty line (BPL) families. It would also seek to promote self-help groups (SHGs), farm clubs with the participation of NGOs and other development agencies. The scheme would focus on credit requirements of all eligible rural households and link community services with SBI banking services. The SBI has already started identifying villages in this regard and has organised a detailed survey wherein the banks staff members would act as bridge between the villages and the bank. In Uttarakhand, the SBI would work in tandem with the State government, which has also launched a similar Atal Adarsh Gram Yojna in all 670 nayay panchayats. One village in each nayay panchayat will be identified under the SBI scheme, with the thrust on development of rural social and infrastructure facilities to remove regional imbalances.

In our various meetings with the government, we have been given the task to provide banking facilities in all these villages by the state government, said an SBI official. Meanwhile, Chief Minister Ramesh Pokhriyal Nishank has instructed top officials to work in close partnership with banks for strengthening facilities in villages.

CENTRAL COALFIELDS LIMITED (CCL)

For improving the quality life of people living in and around its command areas, CCL has spent rupees 100.10 Lakhs during 2009 10 in 253 villages, has constructed and repaired 55K.M. linked roads giving benefit to 38 villages, has provided drinking water facilities to 126 villages by installing hand pump and construction of wells, has provided rupees 25 Lakhs for Rural Electrification through Solar System at Jhargaon, Dist. Gumla in Jharkhand and such efforts are also been made in the neighboring villages of Magadh, Amrapali and Piparwar of Jharkhand. From health and education to all-round development of the people living in tribal hamlets of Jharkhand and its Rural Region CCL has undertaken community supportive work. Through its Operation Jyoti, Girl child promotion, Akshar Jyoti, rehabilitation of physically challenged and many more which touched the lives of inhabitants living in and around its command areas, CCL has done a lot commendable under its CSR activities. CCL has adopted two villages named Lupung toli of Namkum block and Semartoli of Kanke Block, Ranchi under Adoption and Development Modal village scheme for development and also adopted Zari Village, dist. Gumla, the native place of martyr and Param Veer Chakra (PVC) Awardee Albert Ekka for its overall development.