Save Yamuna: Presented by
Save Yamuna: Presented by
Save Yamuna: Presented by
Presented By: Love Mahajan Gunjan Bansal Danish Joshi Jyotsna Sharma
INTRODUCTION
THE MIGHTY AND MISTICAL RIVERS OF INDIA IS IT SO??
Water pollution is the contamination of water bodies (e.g. lakes, rivers, oceans& groundwater). Water pollution occurs when pollutants are discharged directly or indirectly into water bodies without adequate treatment to remove harmful compounds. Water pollution affects plants and organisms living in these bodies of water. In almost all cases the effect is damaging not only to individual species and populations, but also to the natural biological communities.
Polluted Yamuna
OBJECTIVE
To draw the attention of the common people towards this serious issue. To make people realize how our heritage and symbol of our culture is being destroyed. Accountability of our government towards this issue. Creating awareness how it can prove to be a cause of various hazardous diseases.
Motive
MEDIA CHANNEL
We have chosen news channels as a source of medium for making our video advertisement public . Print advertisements in the form of posters will be displayed for those who are not well educated and primarily dwell near the river banks.
It is possible to read and re-read them at one's own pace and convenience. In India, where illiteracy is a major problem, outreach of print media is limited but even reading aloud by literate person helps in gaining general knowledge simply by listening. It is also possible to read again if the listener has missed out, which may not be possible in case of radio & Tv.
Can deliver simple messages and slogans. Not necessarily expensive and can often be produced in-house.
Selection Of Media
4 news channels are selcted who are popular among people and no. of viewers on this channel are more comparatively to others. Wall Prints(Posters) are chosen so that
We are showing adv. On 4 News Channels i.e Aaj tak , Zee News & India Tv , ABP (Star News) & Wall Prints.
Rates
Aaj tak : Zee tv : India tv : ABP(Star News) : Rs 3250/10 sec Rs 1600/10sec Rs 2000/10sec Rs 2200/10sec
Total Cost
Aaj tak Zee Tv India Tv Star News 520000*4 = 256000*4 = 320000*4 = 88000*4 = 20,80,000 10,24,000 12,80,000 3,52,000
Total
= 47,36,000
Cost of posters
1-50 posters = Rs 250-300/Poster 1000 posters = Rs 20/Poster
Size 1.9*1.2
Cost Of Posters= 10000 Posters * 20 = Rs 2,00,000
= Rs 49,36,000
Thank You Gunjan Bansal(Creative Deptt.) Love Mahajan(Media Deptt.) Jyostna Sharma(Copyright Deptt.) Danish Joshi(Finance Deptt.)