Quarter 2: Module 1: Observing The Language of Research, Campaigns, and Advocacies

QUARTER 2: MODULE 1
Observing the Language of

Research, Campaigns, and
Advocacies
We come before You, oh Lord
As the sun rises, may your hope rise in us.
As the birds sing, may your love flow out of us.
As the light floods into this new day,
May your joy shine through us.
We come before you, Oh Lord
And drink in this moment of peace,
That we may carry something of your hope, love
and joy
Today in our hearts
AMEN
What is it?
It is an act aiming to influence a
person's beliefs, attitudes, intentions, Persuasion
motivations, or behaviors.
It involves the collection, organization,
and analysis of information to increase Research
understanding of a topic or issue
It is a skillful or efficient way of
doing or achieving something. Technique
It is an activity by an individual or group
that aims to influence decisions within Campaign
political, economic and social
institutions.
What is it?
It is a work in an organized and active
way toward a particular goal, typically a Advocacy
political or social one.one.
It comes in a form of an argument, Persuasive

exposition, discussion, review or an
advertisement text
PERSUASIVE
LANGUAGE
TECHNIQUES
Descriptive words are used to add
emphasis and to create an Adjectives
emotional response
This delicious chicken dish is easily prepared.

It only takes a few minutes. The rich flavors
are certain to appeal to your family
The repetition of initial consonant
sounds is used in order to emphasize Alliteration
certain words and make them more
memorable
“And I can say them it is distressing beyond

words to watch a bird suffer like this and being
unable to alleviate its agony.
Short personal stories are used to
connect with the audience and add Anecdotes
evidence or credibility to an argument
“For my three most recent books, on motherhood,

cancer and nursing, I interviewed more than 300
people about the nuts and bolts of what our
incredibly short time on this planet is really about –
life, death, family and love. If there is one thing I
can guarantee, it’s that there will never be a
person who lies on their deathbed, shaking with
rage, sobbing, ‘Dear God, I wish I’d spent more
time watching that show.’”
it takes place when an idea is presented
as fact without full explanation or Assertion
evidence and make claims sound factual
An example of someone making an assertion is a
person who stands up boldly in a meeting with a
point in opposition to the presenter, despite having
valid evidence to support his statement.
when a speaker/writer addresses an

opposing view or speaker and attacks Attacks
their argument or character
when a writer attacks an opponent or their ideas. It

stands in contrast to praises, where a writer
discusses an individual or group in a positive light.
the presentation of only one side of an
issue or viewpoint and is used to Bias
subjectively influence an audience
We show that persuasion bias implies the phenomenon of
social influence, whereby one's influence on group opinions
depends not only on accuracy, but also on how well-
connected one is in the social network that determines
communication.
the ideas or feelings that a certain word

invokes and is used to create certain Connotation
emotional responses in an audience
For example, blue is a color, but it is also a word

used to describe a feeling of sadness, as in: “She's
feeling blue.” Connotations can be either positive,
negative, or neutral.
the establishment of authority and
reliability, and is used gain
Credibility
the confidence and trust of the audience (Ethos)
Examples of ethos can be shown in your speech or writing by
sounding fair and demonstrating your expertise or pedigree: "As
a doctor, I am qualified to tell you that this course of treatment
will likely generate the best results.
an appeal to emotion is used to engage

with an audience and create an
Emotion
emotional response, like love hate, fear, (Pathos)
etc.
Examples of pathos can be seen in language
that draws out feelings such as pity or anger in
an audience:
"If we don't move soon, we're all going to die! ..
the representation of something as greater
than is actually the case and is used to
Exaggeration
grab the attention of the audience and
emphasize certain points
“Our experts will tell you a million reasons why it can't

or shouldn't be done here. They have turned excuse-
making into an art form.”
the facts or information that indicate

whether a view is true or valid and is used Evidence
to give weight to an argument or belief
Use quotes or information from an interview to prove
your point. Surveys/Data.
Use data from a survey to prove your point.
Experiments.
used to create imagery and express things
non-literally; it can help to make an idea
Figurative
more emotive, vivid, and convincing language
the inference that a claim is true for most
people or a majority and is used to speak Generalization
to prevailing beliefs or prejudices of an
audience
when groups of 3 adjectives or phrases Rule of
are used to make ideas memorable
three
“Life, liberty, and the pursuit of happiness”
“Government of the people, by the people, for the
people”
special words or expressions used by a
profession or certain group; it is used to
Jargon
signal expertise and establish credibility
AWOL is military jargon used to describe a person

whose whereabouts are unknown
words charged with an underlying meaning Loaded

or implication and are used to produce
emotion in an audience Words
For example, the noun plant generates no significant

emotional response, but flower inspires a positive
feeling and weed a negative feeling.
words that take the place of nouns and are
used to create a sense of unity with with
Pronouns
an audience or distance from a common
enemy
Use personal pronouns so your readers see that
you are speaking directly to them – "we", "you" "our"
and "us" make the audience believe you are speaking
only to them. The use of personal pronouns can
draw the readers into the material that you are writing
and make them feel more involved immediately.
the power of the mind to think and form Use of

judgments logically; it is used to appeal to
the rationality of an audience Logos
the reoccurrence of certain words or
phrases and it is used to emphasize Repetition
certain ideas, and make them more
memorable
Repeating the same words or phrases in a literary
work of poetry or prose can bring clarity to an idea
and/or make it memorable for the reader..
statements which are voiced as questions
but are not expected to be answered; they Rhetorical
are used to imply certain answers and questions
draw audiences to certain conclusions
• You didn't think I would say yes to that, did you?

• Do you want to be a failure for the rest of your life?
PART 1
1. Which persuasive technique is
this?
Using words like ‘we’, ‘you’, ‘our’
and ‘us’ to make your audience
think you are talking only to them.
• Repetition
• Alliteration
• Exaggeration
• Personal Pronouns
this?
To go over the top and make things
sound better or worse than they are.
 Emotive language
 Alliteration
 Exaggeration
 Personal pronouns
3. Which persuasive technique is this?
When three adjectives or phrases are
used together to make them stand out.
 Rhetorical questions
 Criticise others' ideas
 Repetition
 Groups of three
this?
Repeating words or phrases so that
they stick in your audience’s mind.
 Groups of three
 Alliteration
 Repetition
 Emotive language
Using words that make people feel sad,
angry, upset, sympathetic or guilty.
Rhetorical questions
Emotive language
Personal pronouns
Exaggeration
Using questions that don’t need an
answer to get the audience to think.
Emotive language
Rhetorical questions
Criticise others' views
Alliteration
7. What is this an example of?
Homework is boring, dull and
uninteresting.
Exaggeration
Repetition
Emotive Language
Groups of Three
If I get one more homework task I am
going to move to the moon!
Metaphor
Formal Tone
Hyperbole
Alliteration
How would you feel is you had 2 hours
of homework every night?
Emotive Language
Groups of Three
Facts and Statistics
Rhetorical question
We are the poor, helpless children who
are forced to do hours and hours of
homework every night.
Exaggeration
Repetition
Groups of Three
Emotive Language
PART 2
Examine the
following images
and identify the
persuasive
language
technique used.
LOGO EXAGGERATION
GENERALIZATION RULE OF
THREE
ADJECTIVES EVIDENCE
Go to Google
Classroom and
answer the
Assessment
Activity

Quarter 2: Module 1: Observing The Language of Research, Campaigns, and Advocacies

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QUARTER 2: MODULE 1

Observing the Language of

It comes in a form of an argument, Persuasive

This delicious chicken dish is easily prepared.

“And I can say them it is distressing beyond

“For my three most recent books, on motherhood,

when a speaker/writer addresses an

when a writer attacks an opponent or their ideas. It

the ideas or feelings that a certain word

For example, blue is a color, but it is also a word

an appeal to emotion is used to engage

“Our experts will tell you a million reasons why it can't

the facts or information that indicate

AWOL is military jargon used to describe a person

words charged with an underlying meaning Loaded

For example, the noun plant generates no significant

the power of the mind to think and form Use of

• You didn't think I would say yes to that, did you?

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