Artapp 04

ARTS
APPRECIATION
ARTAPP0
Chapter 4
DIGITAL MEDIA Arts
INTRODUCTION
Media arts flourish over decades in the most developed
countries, henceforth, the Philippines is adapting a lot
of changes in in the modern times brought by digital
era. Technology use is time saving and efficient, that is
how programming works in business establishments.
The modern film industry makes use of 3d animations
and computer technology to create visual appeals on
the settings and scenes with some magical impacts.
The enhancement of realistic sceneries in movie making is
a kind of computer artworks in grandeur. In printing
industries digital applications on photography, newspapers,
journals, books, and documents give satisfaction and
patronage among the consumers beyond just creating best
impressions on the beauty of arts and design applied. So
literally, media arts application is every industry’s demand,
every small business’ dream, and every teenager’s journey.
Learning Competencies
At the end of this lesson, you will be able to:
1. give a substantial background information on relevance and
breakthrough of modern art;
2. collect any product or service advertising material produced by
the modern technology; and
3. Connect the business psychology on the impact of such
materials to the prospective customers.
WHAT IS DIGITAL
MEDIA ARTS?
Digital art is an artistic work or
practice that uses digital technology
as part of the creative or
presentation process.
COMPUTER
GRAPHICS
COMPUTER GRAPHICS
Computer Graphics refer to the products of the graphic arts,

especially commercial design or illustration.
Computer Graphics specialize the methods for digitally

synthesizing and manipulating visual content. Its function is to
create and enhance all kinds of graphical illustrations from:
D I G I TA L
D R AW I N G
CH ARTS
LO G O S
3D SCENES
PHOTO
M A N I P U L AT I O N
(sample photo by Janrey Loyd
Abalo)
In most power point presentations, the use of graphics add flavor and
taste to the substance and scope presentation. Beyond seeing a good
content on the screen, the visual appeal is a must to create and sustain
reader’s attention; charts and graphs logic gives a quick access to reading
the figures and implications. On the other end, moving graphics for tv,
music, and video show the growth of digital media lately.
Computer graphics can be moving or non-interactive; Symantec built an
interactive timeline to understand the evolution of cloud technology.
Other web graphics are interactive maps, and so it is the creation of
digital duel games. Passive graphics are known as non-interactive
because the observer has no control on the image like the titles that are
show on tv.
COMPUTER
GAMES
COMPUTER GAMES
is a computer controlled game where players interact

with objects displayed on a screen for the sake of
entertainment.
HISTORY OF COMPUTER
GAMES
Though video games are found today in homes worldwide, they

actually got their start in the research labs of scientists.
In 1952, for instance, British professor A.S. Douglas created OXO,

also known as noughts and crosses or a tic-tac-toe, as part of his
doctoral dissertation at the University of Cambridge.
We tend to think of computer and
video games as common elements of
our modern society, but before there
was Xbox, Nintendo, or even Atari,
there was NIM. Created by
Westinghouse for the 1940 World's
Fair, Nim was a rudimentary computer
game in which one would play against
the machine, by picking up
matchsticks.
In 1952 Alexander Shafto Douglas (21
May 1921 – 29 April 2010), a graduate
student in Cambridge, was writing his
Ph.D. thesis on human-computer
interaction for the University of
Cambridge. He decided as part of his
thesis to create a computer game on
the EDSAC computer at University (one
of the first stored-program computers
in the world), thus creating the first
graphical computer game OXO.
William Higinbotham created the first
video game called: Tennis for Two.
Ralph Baer created "Chase," the first
video game that was capable of being
played on a television.
Before Nolan Bushnell and Ted Dabney
went off to start some games
company called Atari, Computer Space
was their first commercial
collaboration.
Atari released Pong, the first commercial video
game on November 29, 1972.
The first home video game console that used
programmable ROM cartridges and featured a
microprocessor (CPU) was the Fairchild
Channel F, which was released in 1976
Atari became the first company to register a
Copyright for two computer games:
"Asteroids" and "Lunar Lander" on June 17,
1980.
Gunpei Yokoi (Japanese: 横井軍平 ,
Hepburn: Yokoi Gunpei, September 10,
1941 – October 4, 1997), sometimes
transliterated Gumpei Yokoi, was a
Japanese video game designer.
COMPUTER
A N I M AT I O N
COMPUTER
A N I M AT I O N
Computer animation is the art of movie creations using two or
three dimensional graphics. Disney films intended for young
viewers employs a great modern application like the 3D
animations.
• Up (2009) • The Incredibles (2004)
• Toy Story (1995) • Ratatouille (2007)
• Finding Nemo (2003) • Tangled (2010)
• Wall.E (2008) • Brave (2012)
• Cars (2006) • A Bug’s life (1999)
• Monsters, Inc. (2001) • Wreck-It-Ralph (2012)
INTERNET
Internet is a global network adapting a
standardized protocols for the
purpose of communication and
information gathering. The art of
communicating with people is
embedded in this medium. Internet
connects people globally thru social
media such as Facebook, Twitter,
Instagram etc.
ACTIVITY: GAMES
9/3/20XX Presentation Title 39

SOURCE:
Autida, M. A. B and Aller, E. B. (2018). Arts and Humanities in the
21st Century Education Art Appreciation. Cavite: San Sebastian
Recoletos de Cavite (Recoletos Educational Apostolate in the
Philippines).
Credits to:
Leandro Mauricio and Christian Suelto

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ARTS

Computer Graphics refer to the products of the graphic arts,

Computer Graphics specialize the methods for digitally

interactive timeline to understand the evolution of cloud technology.

Other web graphics are interactive maps, and so it is the creation of

digital duel games. Passive graphics are known as non-interactive

is a computer controlled game where players interact

Though video games are found today in homes worldwide, they

In 1952, for instance, British professor A.S. Douglas created OXO,

9/3/20XX Presentation Title 39

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