Methodology Accresm
Methodology Accresm
Methodology Accresm
ACCRESM AY 2022-2023
BLOCK 1
LEARNING OBJECTIVES:
• Pertains to the overall strategy and framework utilized to undertake research that defines
a brief and logical plan to tackle established research questions through collection,
discussion, analysis, and interpretation of data.
• Defines the type of study which may be categorized into two major types:
• Quantitative research – a descriptive research which pertains to events that are recorded,
described, interpreted, analyzed, and compared.
Types of quantitative research
1. Exploratory research – is the process of investigating problem that has not been studies
or thoroughly investigated in the past.
• It is usually conducted to have a better understanding of the existing problem, but it usually
does not lead to a conclusive result.
• Used when trying to gain familiarity with a existing phenomenon and acquiring new insight
into it to form a more precise problem.
• It begins based on a general idea and the outcomes of the research are used to find out related
issues with the topic of the research.
Types of quantitative research
statistical relationship between them with no influence from any extraneous variable.
• This aims to establish an outcome of certain patterns, relationships occur through a
positive or negative correlation coefficient.
• An example could be determining the correlation between sales and marketing expenses
to establish the effectiveness of marketing efforts.
5. Comparative research – aims to confirm if two or more variables reveal similar or
different patterns or characteristics when compared using a set of variables.
Types of quantitative research
Qualitative Research – relies on data obtained by the research proponent from his/her vicarious or
firsthand observations, interviews, surveys, focus group discussions, recordings, documentary
analyses, and artifacts.
• It adopts data triangulation – a strategy that reinforces or validates the findings of a diverse set of
techniques utilized in the research.
• Types :
• Case study – exemplifies the researcher’s preference for depth, detail, context, as well as macro or micro
view of the topic or issue at hand.
• An in-depth study of a particular situation rather than a sweeping statistical survey.
Types of quantitative research
• Ethnographic study – study of social interactions, behaviors and perceptions that occur within groups,
teams, organizations and communities.
• Documents observations and interviews, analyzes their rationale and implications, and links them to a theory
or model with the central aim of providing rich, holistic insights into people’s views and actions, as well as
the nature of their environment.
• Documentary research – serves as both a complement to and extension of biographical inquiry, takes
on different meaning in the field of education. Also called archival research.
• Grounded Theory Study – an inductive research design based on a very keen look at the empirical
observations of a particular study yields.
• It is a research method concerned with the generation of theory to uncover such things as social relationships
and behaviors of groups, known as social processes.
Types of quantitative research