The Gift of Memory

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CHAPTER 2

THE GIFT OF
MEMORY
The human memory system, and its strange
features
What is
Key Points ofMemory?
Technolog biological
Comparison: ical
• Storage and Retrieval

• Capacity and

Organization

• Error Handling

• Adaptability
Memor
Short- y Long-
term term
Durati 15 to 30 Durati lifetime
on: seconds on:
Capac 4 items at one Capac unlimited
ity: time ity:
Rol crucial for conscious Type • Episodic
e: thought and helps us s: • Semantic
perform immediate tasks • Procedural
How Memories Are Formed and
Retrieved?
Neurotransmi
tter
Short-
term
+ = Long-
term
Influenc Challen
es ges

Emotion Context Amnesia


Techniques for Improving
Memory
• Chunkin • Repetition and
g Rehearsal
• Method of • Mnemon
Loci ics
Why faces
before the
1) evolutionary
advantages. names?
2)Remembering a name involves more
effort than the instinctive process of
face recognition.
The fusiform face area (FFA) in the temporal lobe specializes
in recognizing and differentiating faces.
Names, on the other hand, rely on more abstract memory
and are stored in areas associated with language, like the
left temporal lobe and the angular gyrus.
Long-Term Memory
– A Complex
System
Our brains are not computers that output the information exactly how it was, we
remember them based on our own interpretations.

Episodic memory Semantic memory


helps us remember stores general
personal events, like knowledge, like the
our last vacation. fact that Paris is the
capital of France.
Emotion’s
Role
False
Memories
Confabula
tion

How Memory Gets It


: Improving
PRESENTATION

Memory
Chunking: Group information
into smaller bits to make it
easier to recall.
Mnemonics: Create acronyms or
vivid imagery to help retention.
Repetition: Reinforce neural
pathways by practicing
repeatedly.
Contextual Learning: Study in
environments similar to where
PRESENTATION

Thank You
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