It's hilarious to me how Colossal Biosciences wants to be movie-version John Hammond but are 100% book-version John Hammond. In the Jurassic Park novel, it's very clear: John Hammond is a con artist who gives people an illusion, not the truth. He knew from the beginning that what he was making weren't dinosaurs, but he didn't care because he had a story to sell. He wasn't just "filling in gaps" with the frog dna, his scientists were basically making things up from whole cloth and he had no pretence about it- but he also knew what the public wanted to believe.
These are not dire wolves. These are GMO gray wolves. Dire wolves aren't even in the same genus as gray wolves, and we know this from genetics.
What Colossal is doing is scamming the public. They want you to believe that they can pull off miracles. They can't. It's the flea circus where everything is mechanised, but because you want to believe, you "see" the fleas. They might be good at genetic modification and they might be good at hyping themselves up, but they haven't de-extincted the dire wolf. They didn't activate mammoth genes in a mouse. They are lying to you and they're going to keep doing it. Don't believe the hype.