Something that struck me the other night as truly incredible—I grew up during the height of the AIDS crisis in the ’80s and ’90s. I remember around 1990 or so was when people really started working to bring HIV/AIDS and the search for a cure into public view and begin the really, really long work of destigmatizing it, even a little bit. The homophobic terror people had of even being NEAR someone who had the so-called “gay disease,” I really cannot understate this. A diagnosis was considered an absolute death sentence.
The other night I was watching whatever random thing on YouTube, and I got yet more of the constant ads that irritate the fuck out of me. But this one was for an HIV maintenance medication. It was a long ad, probably 60 seconds, and so help me, I watched the whole thing. It talked about this drug (forgive me, I can’t remember the name) that would let you live a happy and fulfilling life (while mentioning that of course safe sex is important). And it showed queer couples, straight couples (to break the stereotype), people who looked single and happy, different races and genders and presentations and body sizes, going out to lunch or cuddling on a couch or going out for a date, whatever it was the scene was implying. Bright colors, soothing optimistic music and voiceover, physical affection including kissing—you couldn’t even tell who among the actor couples was or wasn’t portraying an HIV patient. It blew my fucking mind to just see a whole minute of this between ads for Pizza Hut and car insurance. I’m not even sure anyone would have shown a gay couple kissing, full stop, on TV in 1990. And this ad was just out here like, if you’ve contracted this illness, there’s help for it, and you can live a good happy life among your loved ones. But also, you deserve to have that happiness, out in the open, and there will be people who love you, unafraid. Even if, and especially if, you’re gay. This is a world where this is possible. Like I’m honestly tearing up right now. I could not have imagined this in 1990. I could not.