Creative Strategic Planning

This research paper is a deep analysis of the marketing environment of Cellcom-Evertek Company and its strategy to gain a remarkable competitive position in the Tunisian market and abroad. A STEEP analysis of the environment in which the company is operating has been conducted with highlighting its potential benefits and challenges. To get deeper and further in details, some methods are applied to analyze the competitive environment of the company and to define some of its competitors. In connection with environmental analysis, an enumerated SWOT analysis has been applied to determine the characteristics of the internal and external factors. Also, the product life cycle (PLC) has been used to position the company's products within the given phases. Finally, some recommendations are mentioned concerning the company distribution policy as well as some solutions for better creative strategy in the case of the products it offers.

Tüm yaşamımız duygu ve düşüncelerimiz tarafından yönetilmektedir. Çoğumuz ağırlıkla gerçeğin farkına varmadan yaşadığımızdan düşünce becerilerimizi geliştirmeyi önemsemeyiz. Ancak düşünme, eğitim, psikoloji ve daha birçok alandaki bilim insanının üzerinde çalıştığı ve geliştirmeyi hedefledikleri beceriler arasındandır. Düşünme türleri içinde eleştirel düşünme en temel ve önemlileri arasındadır. Pek çok kişi için düşünme bilinç dışı bir eylem iken bilinç alanına çekip özel eğitim teknikleri ile geliştirmek mümkündür. Bu kitap sayesinde eleştirel düşünme becerilerinin kapsamında kişinin tarafsız düşünür hâline gelme, düşünme seviyesinden haberdar olma, temel akıl becerileri, yetenekleri, içgörülerinin gelişmesine destek olma, sunulan düşüncenin zayıf ve güçlü manasını keşfetme vb. gibi becerilerini geliştirme, kendi düşünme standartlarını bilme, soru sorma ve düşünmedeki yerini anlama, düşünme içeriğini öğrenme, iyi düşünme becerilerini edinme, karar alma, problem çözme, mantık dışı düşünce ile başa çıkma, ulusal ve uluslararası propaganda yolları zihinsel kandırmaca ve manipülasyonun farkına varma, etik akıl yürütme, stratejik düşünme becerileri ve ileri düşünür olma başlıklarında bilgi ve beceri kazandırmayı amaçlamaktadır. Buraya kadar sözü edilen bu becerileri kapsayan kitabın hem bilgi vermesi hem de Türk akademisyen ve düşünürleri tarafından bu konuda yeni eserlerin kaleme alınmasını, araştırma yapılmasını teşvik etmesi hedeflenmektedir. Kitabın hedef kitlesi, matematik bilimlerinde ve sosyal bilimlerde eğitim gören öğrenciler ve akademisyenler, politikacılar, medya mensupları ilk akla gelenler arasındadır. Kitabın, kişisel gelişimi bir yaşam biçimini hâline getirenlere geliştirici bir okuma serüveni olacağına inanılmaktadır. (kim ile, kimin için…)
21. yüzyıl becerileri arasında ilk sıralarda yer alan eleştirel düşünme becerisini stratejik ve sistematik olarak nasıl geliştirilebileceğini anlatan bu kitap, okuyucular için hem günlük yaşamda hem de profesyonel hayatta kullanabilecekleri önemli reçeteler vermektedir. Bilgi çağının getirdiği bilgi bombardımanı içinde hangi bilgiye nerede, nasıl, niye, ne zaman ve kim ile kimin için sorularının cevaplarını çok gelişmiş tablolar ve şekiller ile anlatarak görsel anlamda hatırlanır ve uygulanabilir kılmaktadır. Sol beynin işlevi olan eleştirel düşünceyi çok daha ileriye götürerek bilginin yaratıcılığa dönüştürülmesinde önemli rol oynamaktadır. Basitliğin getirdiği mükemmellik ile değişen ve devrim niteliğinde yaşanan teknolojik gelişimlerde okuyuculara uygulamalı olarak karar verme becerilerini geliştirmekte ve bulundukları ortamda farkındalık oluşturarak fark yaratmalarını sağlayacak donanım vermektedir. Bu kitabın okuyucuları sadece eğitim dünyasındaki değişimi sağlamak isteyen kişiler değil profesyonel dünyada da dönüşümü sağlamak isteyen oyuncular ve liderler olmalıdır.

In the era of the 21st century, the best higher education institutions have more than one role. Not only do they educate and train students but they also create new ideas and knowledge for the short-term contemporary issues as well as long-term complex problems. In the strategic goals, five aspects are critical in higher education: the democratization of knowledge and access, the contestability of the market and funding, the research technologies, the global mobility and the integration with the industry. Universities should have strategic plans including strategic goals. In this study, the strategic models and plans of the public (5) and private (5) universities are analysed from the five different aspects. In order to deeply understand the dynamics at these universities, the phenomenological interpretive analysis is preferred. University leaders
and managerial departments should consider market needs and do strategic plan accordingly. Hence, they should develop the strategic thinking capacity of both their academic staff and researchers for short and long terms need of the industry. Results have shown that most universities have wrong perception regarding the strategic model and plan. Neither private nor public universities possess enough knowledge on the subject.
Keywords: Higher education, university and industry partnership, strategic model and planning, higher education management, financing of higher education.

El propósito del presente ensayo, está centrado en el interés por establecer argumentos sólidos que sensibilicen a las organizaciones gubernamentales, civiles o empresariales para establecer sus propios ideales, así como trabajar en el diseño y puesta en marcha de la administración estratégica en la organización. Es de reconocer que, hasta en la administración pública se están haciendo esfuerzos interesantes al respecto; ejemplo de ello, lo demuestra que el Gobierno Federal de México, el Gobierno del Estado de Guanajuato, así como el Gobierno del Municipio de Celaya, entre otros casos, representan un sencillo ejemplo que ilustra la importancia de la administración estratégica; por esa razón se requiere formar estrategas profesionales, para que formulen un planeación sistémica del futuro deseado, al tiempo que den cabal cumplimiento a todos los objetivos y las metas a través de indicadores que midan y evalúen la gestión de estrategias de la propia organización.

Bu kitap, girişimci olarak yeni bir işe başlayan ya da girişimci olup işlerini sistemli ve stratejik olarak büyütmek isteyen kişilere girişimciliğin tüm yönlerini kapsayan pratik bir rehberdir. Özellikle 21. yüzyılda girişimciliğin kaçınılmaz gerekliliği olan fırsatların hızlı olarak geliştirilip, karlı şirketlere dönüşmesinde gerekli olan stratejiyi sistemli olarak okuyucuları adım adım yönlendirmektedir. Başarılı bir işletme oluşturmak için gerekli tüm prosedürler bu kitapta mevcutdur:
Düzgün yasal altyapıyı,
İş modelleri ve planları,
Organizasyon modelleri,
Pazarlama stratejileri,
Güçlü finansal alt yapı,
Fikri Sınai Mülki Haklar
Patentleme ve Lisanslama
Müşteri ihtiyaç analizleri ve müşteri memnuniyeti.
Günümüzde piyasaları büyüten küçük işletme ve girişimcilerin haberleriyle dolu. Girişimcilik özellikle de küçük işletmelerin girişimcilik hareketi küresel ekonomide büyük bir güç haline geldi. Dünya çapında politika yapıcılar artık küçük ama dinamik girişimcilerin, ekonomik gelişme ve refahın artmasında oynadıkları önemli rolden haberdarlar. Yaratıcı, müşteri odaklı, yeni ürün ve hizmetler sunan,kendilerini başarılı olmaya adamış, dinamik, kararlı kadın ve erkek girişimcilerin ellerinde yeni bir girişimcilikten söz edilmekte. İste bu kitap, bu yeni girişimcilik için okuyuculara yol haritası vermekte. Girişimciliğin öğretilebilecek önemli sırlarını vererek, empati yoluyla küçük değerlerden nasıl fark yaratabileceğine vurgu yapmaktadır. Ayrıca kitap sosyal inovasyon ve sosyal girişimcilik ile ekonomik refah sağlamanın ötesinde dünyayı daha yaşanılası bir yer haline getirmedeki sistemi de sunmaktadır. Kitabın en önemli vurgusu ise bu yeni girişimcilik ruhuna sahip olanların daha kolay bir şekilde pek çok insanın yaşam standartlarını artırma becerisini kanıtlayan sosyo-ekonomik-kültürel-çevresel devrime liderlik etme üzerine kurgulanmıştır. Küçük işletmelerin yönetiminde ve/ya girişimcilik derslerinde bu kitabı kullanarak yaşadığımız toplumda ya da dünya çapında kısa-orta-uzun süreli olumlu değişiklikler meydana getirmek mümkün olacaktır. Sosyo-ekonomik-kültürel-çevresel değişim ve dönüşüme katkı sağlayan bu kitap ile iş başarısı ve finansal zenginlik elde etmek ve yeni girişimcilerden olmak için düşünme şeklini değiştiren ve stratejik hedefleri koyarak gerçekleştirmeyi sağlamak kolay olacaktır.

Esta tese de doutorado é escrita a partir do princípio de que para compreender a cidade é necessário considerar sua esfera cultural. Isso é especialmente verdadeiro na época contemporânea, em que a cultura passa a ser utilizada como uma ferramenta para nortear o planejamento urbano. Entre o final dos anos 1970 e início dos 2000, diversas foram as revitalizações urbanas pontuais visando a implantação de equipamentos culturais e complexos de lazer capazes de transformar a imagem de diversas cidades, reavivando economias falidas e gerando modelos emblemáticos de ‘planejamento cultural estratégico’ que seriam perseguidos no mundo inteiro. Tratava-se da busca pelo paradigma da ‘capital de cultura’. Argumentamos aqui que, a partir dos anos 2000, com o fortalecimento de uma economia movida pelo conhecimento e pela provisão de serviços e de bens culturais, começamos a assistir a uma transformação nos discursos que embasam as políticas públicas, que agora passam a perseguir o status da ‘cidade criativa’ – um conceito extremamente influenciado pelo economista estadunidense Richard Florida, que prega a importância de cidades tolerantes e voltadas para a atração de profissionais produtores de capital cognitivo. Nossa pesquisa mostra que este novo paradigma urbano reforça muitos dos problemas e desigualdades gerados pelo anterior, atuando muitas vezes contra os interesses da ‘classe criativa’ que se alega privilegiar. Para ilustrar este argumento, nos aprofundamos em estudos de caso em Berlim (Alemanha), onde o discurso de instrumentalização da criatividade vem sendo aplicado desde 2001, culminando em movimentos de resistência cada vez mais fortes por parte da população local.

The agriculture it faces serious problems in terms of development since it is one of the most neglected sectors at present. Food security is expected to occur in areas that are highly dependent on the primary sector (agriculture, livestock, forestry and fisheries), so the growth of the agricultural sector is also the most effective means of reducing poverty and achieving food safety. In this respect, agriculture is also hampered by limitations in the distribution of its products, that is, there are no adequate marketing channels aimed at ensuring that farmers receive just enough for their crops and thereby generate true economic and social development. In recent decades, certain products such as sesame have been characterized by a high degree of intermediation in different states of the country, especially in marginalized or remote populations.

El documento básicamente describe y explica  la lucha jurídica y social que el sustentante  dió a  la comunidad  ejidal de San Antonio Soda para que esta contara con un servicio fundamental: agua potable. Ello en una coyuntura que consistió en impedir que la construcción de infraestructura neoliberal, al amparo del poder publico (federal, estatal y municipal), tuviera en esa localidad el mismo destino que en numerosas ocasiones anteriores: el desprecio de los intereses comunitarios y un nulo beneficio inmediato para los habitantes de la localidad. Se narra la batalla de un subdelegado municipal que, con el apoyo de los ejidatarios y sus familias, es capaz de forzar la situación legal hasta el punto  en que la carretera Caobas- Arroyo Negro, pase por su ejido con una condición:  pagar un precio justo, de mercado, por las tierras afectadas por la construcción.  La lid fue sumamente desigual.  Implicó que  se entrelazaran  el derecho y la política, en una combinación  conducida desde, para y por la comunidad del ejido, para enfrentar en el terreno de la ley a un poderosísimo equipo de abogados y altos funcionarios de los municipios de Othón P. Blanco, Quintana Roo y Calakmul, Campeche; los gobiernos estatales de Quintana Roo y Campeche; la Secretaria de Comunicaciones y Transportes del Gobierno Federal; y las Delegaciones de la Procuraduría Agraria en los estados de Quintana Roo y Campeche.  Se proporciona al lector, no solo el  aparato critico que se espera exista en todo documento empeñado en probar lo dicho, sino además un voluminoso inventario de fuentes primarias con la posibilidad de ser accesadas a texto completo. A efecto de abrir el camino para futuras investigaciones teóricas en el campo de la lucha social por lograr indemnizaciones adecuadas en casos de afectación de construcción de obras de infraestructura publica, también se incluye un listado de fuentes secundarias de información que en el  2008 estaban en la frontera mundial del conocimiento.

In recent years, educational technology and innovative programs have been introduced
to many education systems. Although these technologies have a great potential to improve teaching,
learning and management processes especially at higher education, many obstacles and resistance
hinder their implementation. In order to shift towards an entrepreneurial higher education institu-
tion, organisational culture needs to be adapted to the present conditions. Given the importance of
the subject, there is a need for a deeper look into the nature of organisational culture in the context
of its relationships with innovative and technology-based development for educational institutions.
This paper attempts to show and critically analyse the role of organisational culture on the develop-
ment of innovation and technology-based projects (ITBP) at the higher education; particularly by
considering the perceptions of the researchers. Semi-structured interviews were conducted with 34
researchers from different fields. Interpretative phenomenological analysis (IPA) was used in this
study. Academic people (89%) from well-developed organisation in terms of physical components
had better results in developing innovation and technology when compared to the academic people
from non well-developed cultural organisation. Furthermore, values of the organisation are signifi-
cantly important in order to increase the depthless of the innovation and technology-based projects
development.

The article deals with the subject matter of strategic planning within Polish self-government units. The author presents selected problems encountered by authors of development strategies referring to communes, district and regions in the process of their preparation. They are related to: the process of conditions’ diagnosis and local self-government unit development prognosis, as well as the key elements of its environment, strategic analysis, conducting social consultancy, making strategic choices, specifying strategic objectives and tasks and also designing the system of strategy implementation

The article discusses barriers in strategic governance of local development characteristic for Polish local governments, i.e. municipalities, which occurred within the first 15 years of the XXI century. These barriers were identified in the period 2000-2015 by means of using the qualitative field research method, in the process of research and implementation as well as research and development projects’ execution, directly and indirectly related to the conceptualization, application and assessment of development strategies for Polish municipalities. The introduction to the article presents the reasons, origins, purpose, method, techniques and the course of conducted research. Next the concept of local development perceived from two perspectives, a local and supra-local one, as well as their governance concept and strategic approach to such governance, are discussed. The core part of the article is devoted to presenting the identified barriers in strategic governance of local development and also their sources. The article is concluded by providing recommendations regarding the continuation of research covering these barriers and the instruments of their reduction.

Se presenta una estrategia poderosa para potencial los insumos bibliiográficas, en propuestas de  investigacion a cargo de estudiantes y tesantes de ciencias sociales, de  universidades publicas mexicanas.  Consiste en incorporar estas bibliografías, con sus respectivos vínculos a los documentos a texto completo, en las bibliotecas virtuales de estas institicuones de educacion superior.  La información para la propuesta, fue recopilada en la Secretaría de Investigación, de la DCSEA, y transmitida a la Biblioteca Santiago Pacheco Cruz;  ambas, de la Universidad de Quintana Roo.

Cultivating permaCultural resilience (pCr): The permaCultural dérive 1 as an Itinerant's approach to a techne of becoming.

This chapter is presented as the transcript of an imagined interview between an artist A.Mckeown and Art Services Unincorporated (ASU). ASU is a device, used like a character to represent the ideas and contributions from the many people encountered during the process of Cultivating permaCultural resilience (pCr) - a research project that sought to develop a systemic approach to Creative Placemaking (Landesman, 2009). Creative Placemaking is the latest effort to embed an arts-led process of engagement into community regeneration.

As an imagined conversation the transcript acts as the documentation of an approach to develop a critical praxis for process-driven Creative Placemaking. This is reflected in its, at times, meandering form, which is how the process can be - it is not ordered or sequential, but more like a journey - it can be unruly and chaotic. As the documentation of a nonlinear process, the text may seem unclear or leave questions unanswered or answered later in the text than expected.

Through the creation of ASU’s ‘temporary commons’, liminoid spaces are created to reveal, share, remix and disseminate multiple intimacies; the interrelated knowledge, both physical and social of ourselves, others and a situation.

                  Liminoid spaces: Secular threshold spaces, an in between
                  facilitating movement from one form to another e.g. from
                  potentiality to actuality .

ASU informs and encourages a co-produced process of Creative Placemaking to develop and present multiple narratives of place and encourage self-organisation in pursuit of greater resilience. Initiated as an analogue process, the interview re-presents the exploration of an approach to an arts-led, place-based engagement that integrates permaculture design principles into a situated arts practice. 

Piloted in London, New Mexico and Dublin, and drawing on open source culture, a situated, networked place-based co-production was developed. This is offered as an initial step towards a situated ‘techne’ of becoming where the craft of Creative Placemaking is applied to actualise latent potential.
                    Becoming: To become more and more of what one is or capable
                    of through the dissolution of normative values or understanding
                    of one’s self and context.

Techne, in this instance, is understood as the human ability to make and perform place, collaboratively and is discussed further in the text.

The conversation moves towards outlining the potential of a digital tool that would enable a feedback loop that goes from analogue to digital, and back to analogue again. A process of gathering, synthesising and reflecting on a context’s ‘deep data’ (important or meaningful information) rather than ‘big data’ (lots of information) to develop a way for a context to see or re-imagine itself and actualise latent potential, a place-based digital facilitation of sharing the techne of becoming.

Representasi laki-laki modern dalam iklan banyak dilakukan sebagai bagian dari strategi kreatif. Strategi kreatif iklan yang biasa digunakan dalam merepresentasikan laki-laki modern ini adalah tema maskulinitasnya. Maskulinitas laki-laki modern ini direpresentasikan dengan berbagai konsep. Biasanya konsep yang dikembangkan adalah konsep yang bersifat fisik seperti tubuh yang berotot dan aktivitas yang menunjang hal tersebut (biologis) dan yang bersifat kepribadian seperti perilakunya terhadap keluarga dan lingkungan sosial (kultural). Dua konsep kreatif inilah yang menjadi rumusan masalah dari topik penelitian ini. Menggunakan analisis kuantitatif deskriptif, peneliti ingin melihat sejauh mana sikap responden terhadap iklan televisi yang mengangkat konsep maskulinitas yang berbeda dengan lebih dahulu memetakan persepsi mereka terhadap maskulinitas. Subjek pada penelitian ini adalah TVC Kartu Halo Fit dan TVC LG G3 Stylus di mana Joe Taslim menjadi endorser dalam kedua iklan tersebut. Sedangkan objek pada penelitian ini adalah mahasiswa Program Studi Periklanan Politeknik Negeri Media Kreatif Jakarta. Hasil penelitian menunjukkan bahwa sikap responden terhadap maskulinitas yang mengangkat fisik masih lebih diterima dibandingkan maskulinitas yang mengangkat prilaku, namun perbedaannya tidak terlalu besar. Hal ini menunjukkan bahwa responden mulai menganggap maskulinitas tidak hanya dilihat dari representasi fisiknya, namun juga kepribadiannya.

Problem Statement: Today’s ever-changing educational environment has created a need for new leadership styles
that encourage positive change and improvement. In Turkish universities, the most commonly used leadership models are the classic and/or traditional ones, which lead to stagnation in innovation and entrepreneurship. Only a limited number of universities are actively engaged in innovative research activities and achieve success in terms of entrepreneurship and cooperative work with industry. Abroad effort is needed to improve cooperation and encourage leadership development.
Purpose of Study: This paper attempts to show and critically analyze the role of leadership models of university management in creating a learning environment for innovation and entrepreneurship.
Methods: Semi-structured interviews were conducted with 42 different faculty members and 12 graduate students over a period of three months at three different universities in
Istanbul. Interviews were centered on 6 core research questions. Interpretative Phenomenological Analysis (IPA) was used to analyze the interview outcomes. The data were analyzed using the Atlas.ti 7 software kit.
Findings and Results: A large percent age of the participants,
78%, mentioned that participatory democracy is an important new leadership model that can empower innovation and entrepreneurship. Most respondents, 80%, also identified the important role of intensive collaboration with industry managers. In the transformation of the university, a significant percentage of the participants, 69%, agreed that
experts should be frequently consulted and their views taken into consideration. Slightly more than half of the participants, 54%, said that their university could do more to encourage innovation and innovative ideas from students and faculty members; out of the respondents who expressed this idea, the majority, 86 %, said that new leadership and
management styles would be critical in promoting this change.
Conclusions and Recommendations: As the current study shows, universities that apply new leadership styles create an
environment more conducive to fostering entrepreneurship and innovation. Consistent with previous research, the leadership model of university management plays a vital role
in universities’ readiness to accept innovative and entrepreneurial changes. Universities should adopt new leadership styles instead of using conservative and traditional leadership models that discourage innovation
and entrepreneurship. Generally speaking, democratic leadership models are more effective at fostering open innovation. In the new management framework, leaders can create new environments and spaces, such as technology transfer offices, to collaborate with industry.

El documento gira sobre la propuesta de Plan de Trabajo que presentó, a la Junta Directiva de la Universidad de Quintana Roo (Mexico), en Julio del 2015, el aspirante a Rector  Dr. Xavier Gamboa Villafranca.  Esta entrega se realizó para registrarse como aspirante;  a su vez, este paso es integrante del proceso de nombramiento del rector para el cuatrienio que va, del 16 de agosto del 2015 al 15 de agosto del 2019.  El documento tiene un extenso adendum, conteniendo cartas (de motivos de de declaración de no haber sido sancionado por actos contra la legislacion univesitaria), biografía pública internacional, curriculum vitae resumido e in extenso, convocatoria para participar en la designación de este fncinario.

Many organizations, ought to have strategic plans to achieve their set objectives and eventually achieve their success. In most cases, organizations do not consider the importance of strategic plans in organizations` performance. Therefore, this study is targeted to investigate the nexus between strategy implementation and industry performance in Kenya. The study also investigated the effect of organizational culture on strategic plan implementation and performance of Kenyan Industries and more specifically Meru Law Courts. Descriptive study was applied for the study and stratified sampling was also used to get sample size. The target population was 146 employees of the Kenyan judiciary and the sample size was 107 employees which were derived from the target population. Data collection technique for the study was questionnaires as they were simple and cheap to administer. Data for the study was analyzed using descriptive statistics and multiple linear regression. Multiple linear reg...

The system transformation of the 1990s for the majority of Polish small towns (STs) meant deep, unfavourable changes in the supralocal conditions of their local development (LD). As a result, they were affected by many negative phenomena. The COVID-19 pandemic has started socio-economic changes, the current predominant assessment of which is negative. Nevertheless, for Polish STs, instead of short-term reworsening their supra-local situation, these changes may turn out to be beneficial in the longer term. The article presents the expectations and observations of authorities in the field of pandemic-induced changes in the relations between their STs and the supralocal environment, as well as the planned, strategic reactions. The results of the research allowed conclusion that the changes in question in combination with the planned reactions have a significant stimulating potential in terms of LD. The article ends with recommendations for the use of information contained in the post-pandemic strategic governance of STs, in creating anti-crisis policies of states and in teaching practice.

Czy małe miasta skorzystają? Spodziewane zmiany ponadlokalnych relacji polskich małych miast wywołane pandemią COVID-19 oraz planowane reakcje na nie w ponadlokalnej perspektywie zarządzania strategicznego ich rozwojem lokalnym.

Transformacja systemowa lat 90. dla większości polskich małych miast oznaczała głębokie, niekorzystne zmiany ponadlokalnych uwarunkowań ich rozwoju lokalnego. W efekcie zostały one dotknięte wieloma negatywnymi zjawiskami. Pandemia COVID-19 rozpoczęła zmiany społeczno-gospodarcze, których obecna, dominująca ocena jest negatywna. Niemniej dla polskich małych miast, mimo krótkotrwałego ponownego pogorszenia ich ponadlokalnej sytuacji, zmiany te, w dłużej perspektywie czasowej, mogą okazać się korzystne. Artykuł prezentuje zidentyfikowane oczekiwania i obserwacje władz w zakresie, pandemicznych zmian relacji łączących ich małe miasta z ponadlokalnym otoczeniem, a także planowane reakcje strategiczne. Wyniki badań doprowadziły do wniosku, że wspomniane zmiany, w połączeniu z planowanymi reakcjami, mają znaczący potencjał stymulacyjny w zakresie rozwoju lokalnego. Artykuł kończą zalecenia wykorzystania zawartych w nim informacji w popandemicznym zarządzaniu strategicznym rozwojem małych miast, w kreowaniu antykryzysowych polityk państw, a także w dydaktyce.

While current systems-based methods of organization development provide some benefit to improving the ability of organizations to reach their goals, we are continually seeking to improve the way we support our internal and external clients. This paper reports on an emerging systems-based analytical method, “Integrative Propositional Analysis” (IPA) and its use for improving the capacity of an academic research institution. This preliminary report suggests new approaches for improving the usefulness of strategic plans (to improve organizational effectiveness) and improving policy models so that the organization may better serve its external clients.

The best higher education institutions do not educate and train only the students who are the new work force for the global market for the future, but also create new ideas and knowledge for the shortterm contemporary issues as well long term complex issues, which the industry needs critically.
However, not all the universities are successful in providing technology-based innovation so that they need new and dynamic strategic model and planning. The strategic model is understanding the needs of the socio-economic-political-cultural-environmental aspects of the interest groups, who are the students, the labor market, and different industries. In order to meet the needs, the higher education institutions should take into consideration their competencies and interest. While deciding and matching these two aspects, the alternative costs and profits should be taken into account critically for short-term and long-term goals of the universities.
Additionally, in the strategic goals, five aspects are critical in higher education. The first one is the democratization of knowledge and access, which means access to university education in order to gain innovative knowledge for the developing and competitive markets. The second aspect is the contestability of the market and funding, which is one of the most important subjects for all the universities in this competitive market economy. The third aspect is related to the research technologies, including digital. The universities should deal with the latest technologies in order to
create new values in the market as well as in the society. The forth perspective is about the global mobility in which most of the academics as well as the student find different opportunities for global partnership and dynamic synergy to improve talents and competencies. The most important aspect, however, is the integration with the industry. Universities need to develop significantly deeper
partnerships with industry by changing teaching and learning programs, supporting the funding and
application of research, and reinforcing the role of universities as drivers of innovation and growth.
Taking into consideration all these strategic purposes, on the other hand, the strategic plan is making a
kind of a gun chart to see the performances for one year, two years, five years, ten years, twenty years, and more.
In this study, the strategic models and plans of the public (5) and private (5) universities are analyzed from the five different aspects. In order to understand deeply the dynamics at these universities, the phenomenological interpretive analysis is preferred. In the depth interviews, the academics and the professionals of the technology transfer offices as well as the active researchers and academics answered 21 questions about the strategic model and planning.
The results show that the private universities are 75% better in developing business models and business plans. Additionally, most of the participants (88%) are not aware about the strategic model and plan. More importantly, they (95%) have wrong perception related to the strategic model and plan. Regarding to the 5 strategic purposes, two public universities as well as 3 private universities are
aware about, but they do not have well-developed and well-defined strategic model and plan.

Restructuring of higher education and its management is one of the liveliest debated topics in Turkey. In this paper, this issue is approached by focusing on university-industry relations. Technological advancement and globalization have substantial effects on the structure of the university and the industry. This paper not only
aims to make suggestions that could be useful in the on-going debate about restructuring of higher education management in Turkey, but also to analyse critically and deeply what the roles of the higher education managements have on clustering, how they affect the success of the clustering, particularly what kinds of roles they have that they can affect significantly their stakeholders, universities in the region, international and national companies, small medium enterprises (SMEs), researchers, academics, start-ups, spinoffs, suppliers, and non governmental institutions, particularly in the field of health in which the translational research is the main area of activities. The author concludes that the mentality and the strategic approach of the higher education managements play an important and crucial role in developing sustainable partnerships like clustering, which requires long-term, intensive collaboration.
Keywords: university; industry; alliances; collaboration; higher education management; stakeholders; clustering

Many organizations, ought to have strategic plans to achieve their set objectives and eventually achieve their success. In most cases, organizations do not consider the importance of strategic plans in organizations` performance. Therefore, this study is targeted to investigate the nexus between strategy implementation and industry performance in Kenya. The study also investigated the effect of organizational culture on strategic plan implementation and performance of Kenyan Industries and more specifically Meru Law Courts. Descriptive study was applied for the study and stratified sampling was also used to get sample size. The target population was 146 employees of the Kenyan judiciary and the sample size was 107 employees which were derived from the target population. Data collection technique for the study was questionnaires as they were simple and cheap to administer. Data for the study was analyzed using descriptive statistics and multiple linear regression. Multiple linear reg...

This article is devoted to the problems of Polish communal authorities’ social responsibility in the process of local development planning. At the beginning of the article the author defines the concept of the social responsibility of these authorities. Next the category of local development and its management process are discussed, followed by presenting
the relations between local development strategic planning problems and the idea of social responsibility. The empirical part of the article includes the author’s research results in the
form of examples illustrating incorrect activities undertaken by local authorities in the process of the preparation of development strategies, which may be considered as a failure of their social responsibility.

This book argues that culture is the very basic building
block of a city. It argues that even infrastructure projects
such as highways and bridges have a cultural impact and
need to be considered in new ways. The book attempts to
lay out a theoretical yet practical framework for “thinking”,
“planning” and “acting” culturally. At the heart of this
framework is the notion of Cultural Literacy. If we accept
that culture is the way of life of a people, then it is critical to
be literate. There has perhaps never been a time when a
need for Cultural Literacy has been greater than now, with
greatly increased mobility, migration and the growth of the
intercultural city. The author explores the notion that it is
vital for city managers, planners and designers to think, plan
and act culturally.

As Brian Solis, Author and Principle of Altimeter Group succinctly puts it, " The businesses that aspire to a higher purpose will outperform businesses that focus on the bottom line. People aspire to be part of something bigger than themselves. Give them something to align with to create a sense of belonging. Give them something to talk about. Give them a reason to share experiences. " (Solis, 2013) Henceforth, creating new social experiences is key to today's manufacturing of social media content. Using strategic approaches from social research or business can enable a more concise form of developing engaging social media experiences that can be influenced by popular culture, language, symbols and imagery. This essay aims to present a synthesis of the current observations of these approaches used to study social dynamics to garner consumer insights and the conception of new and different types of social experiences. The essay also contemplate observations from various online resources due to the relevance of the subject matter to introduce new ways of thinking in order to cultivate strategic thinking that can be a creative pedagogical approach that is important to the creative process.

Many organizations, ought to have strategic plans to achieve their set objectives and eventually achieve their success. In most cases, organizations do not consider the importance of strategic plans in organizations` performance. Therefore, this study is targeted to investigate the nexus between strategy implementation and industry performance in Kenya. The study also investigated the effect of organizational culture on strategic plan implementation and performance of Kenyan Industries and more specifically Meru Law Courts. Descriptive study was applied for the study and stratified sampling was also used to get sample size. The target population was 146 employees of the Kenyan judiciary and the sample size was 107 employees which were derived from the target population. Data collection technique for the study was questionnaires as they were simple and cheap to administer. Data for the study was analyzed using descriptive statistics and multiple linear regression. Multiple linear regression was used to analyze the data to determine the degree of relationship between the variables under study. The hypotheses were tested using multiple linear regression at 5% level of significance. The data for the study was then presented in form of frequency tables, charts and graphs. The study recommends that a further study should be undertaken and extended to other Counties to assess whether different findings may be reached regarding the issue under study.

JEL: L60, L10

The demand of innovation has been developing and transforming the higher education in which new understanding in research should be accepted in order to deal with this highly challenging
demand. In other words, research does not guarantee innovation. Innovation demands that researchers at the universities use technology and innovation, including that of social innovation
while re-engineering most of the higher education systems.
In this study, how innovation based research is taken into account by the researchers is studied in order to analyze the re-engineering process of higher education systems in Turkey in which higher education reform has encouraged, but not well internalized. Hence, the main reasons of the drawback in the internalization by the researchers have studied in order to improve the innovation-based research at the universities. Furthermore, the strategy of delivering innovation-based research is another perspective of this study to understand critically the
implementation of innovation-based research in the successful cases. By using qualitative study, the executives (n=14) and the researchers’ (n=36) perceptions and experiences from two public and two private universities in Istanbul were analyzed strategically. The following qualitative techniques were used to determine the perceptions and experiences: document analysis, online survey, and interviews. The ethnographic study was conducted by observing the perceptions and the experiences of the executives and researchers in order to understand deeply what was the meaning of innovation-based research. After studying for eight weeks in four different universities, 12 different semi-structured research questions were asked in interviews during the sessions. Then, the collected data were analyzed in Atlas.ti 7 in order to make detailed analyses by coding the data for deductive reasoning. The results indicate that the innovation–based research is very new for the researcher, especially
for those in the state universities. In the private universities, both the executives and the researchers are much more prepared for this kind of innovation-based research. However, those
who have not studies abroad and do not have enough chance to experience the innovation-based research are not accepting or even they do not know how to conduct. More importantly, in the
universities where the internalization is much more internalized, the executives choose right people who have better knowledge and experiences. Nevertheless, in the less internalized ones,
the executives do not know and do not have enough experiences about innovation and innovation-based research. Hence, they choose people who are not aware about such a
complicated subject. They have left the responsibilities to the other executives and researchers who are not qualified and experienced. Moreover, this issue has become personal rather than institutional long-term strategy. However, in those universities in which innovation-based research has become strategically critical, the executives as well as the researcher cooperate intensively for multidimensional aspects of innovation-based research. In that way, the ability of the universities in the innovation-based research has increased and seen in the ranking lists of the universities. They strategically and mutually adapt the needs and the requirements of the executives and the researchers in order to conduct highly competitive innovative-based research
ecosystem.