COLLEGE NAME: TEAM NAME:

WELINGKAR INSTITUTE OF MANAGEMENT Maximus

TEAM MEMBERS:
1) NIKHIL KHEMANI
nikhil811@gmail.com

2) ASHWIN SHARMA
ashwin4484@gmail.com

3} HARSHAELSAWANT
harshael_sawant@yahoo.com
 IDEA:1-BUILDING A PROTOTYPE
A prototype of a state is usually a mini-world which showcases various features of that state.

This prototype would be a mirror of various state’s culture. The ambiance, the food, the activities
carried out here would take the tourist to the “world of India”.

This would give a rustic charm of typically places like Rajasthan, Kerala, Andhra etc.

Live Dance, music performance by local artistes would be one of the major attractions.

It would provide rides like horse-riding, camel riding etc, depending on which state we trying to
portray.

It would also consist of arts and crafts, a museum and various other things showcasing the culture of
specific part of India.

Finally, the dinner would be the special recipes of the state of India.
 The
The objective
objective is
is to
to join
join the
the various
various states
states of
of India
India with
with the
the world.
world.
Currently,
Currently, the
the foreigners
foreigners are
are little
little aware
aware of
of culture
culture of
of India
India and
and its
its
beauty.
beauty. With
With this
this model,
model, wewe aim
aim toto make
make them
them experience
experience various
various
other
other intricate
intricate features
features ofof Indians
Indians states
states and
and thus
thus promoting
promoting brand
brand
Incredible
Incredible India.
India.

India is still considered as a land of snake

charmers. This model will highlight the unique
OBJECTIVES talent and culture of India.

The
The presence
presence of
of such
such prototype
prototype in
in aa foreign
foreign country
country would
would
instantaneously
instantaneously draw
draw the
the attention
attention of
of Indians
Indians living
living abroad.
abroad. They,
They,
in
in turn,
turn, would
would bring
bring along
along various
various foreigners
foreigners whom
whom they
they have
have
made
made friends
friends across
across the
the years.
years. These
These would
would bebe our
our primary
primary targets.
targets.

This would create a buzz in the market and bring

more foreigners to come and visit this unique
place.

The paintings, the decorations, pure food, live

performances,
performances, the
the costumes
costumes andand finally
finally the
the feelings,
feelings,
would
would draw the attention of ignorant ones and
draw the attention of ignorant ones and initiate
initiate
the craving to visit and live this feeling.
 The setting
The setting
up such
up sucha prototype
a prototypewould would
requirequire
re a l and
a land
of approximately
of approximatel 150y 150
acres.acres.
Also,Also,
it wouli t woul
d needd need
a cal amcalm
and and
sereneserene
atmosphere
atmosphere to gi to
ve igit ve
a “more
it a “more
closeclose
to nature”
to nature”
feel. feel.
Hence,Hence,
it would
it would
be be
situated
situated
li ttlelittle
far from
far from
the city.
the city.

Kashmi r, Karnataka etc.

Kashmi r, Karnataka etc.

Every state wi ll have a different

Every state wi ll have a different
Himachal Pradesh, Kerala, Jammu &
Himachal Pradesh, Kerala, Jammu &

prototype depi cting various pl aces of

prototype depi cting various pl aces of
Indi a li ke Andhra Pradesh, Rajasthan,
Indi a li ke Andhra Pradesh, Rajasthan,
THE PLACE
various

other
other
andand parts
parts of the
of the world.
world.
expand
cancan from
expand USUK
US to
from to UK
prototypes
Weprototypes

US.

During
During course
the the of year,
course thisthis
of year,
various states
statesacross
aim to setacross

US. of the
of the
up such
We aim to set up such
PROTOTYPE
 IDEA:2-BUILDING A VIRTUAL WORLD
This model will take the viewer to a virtual trip of Incredible India.

This model would consist of 5-10 minutes of film portraying the various scenic locations of India.

The film would typically be of the type of an Incredible India Ads. This time it would in a 3D-form.

This would be shown in a setup which would be of the form of a small globe. A size which can be
easily constructed in an area of 12x12 feet.

Inside this globe, the film would be projected on the walls with the help of a mini projector.

Proper lightings and music system would impart the perfect virtual feeling.

The music played in the background would be proper instrumental music depicting the cultural music
of India.
 Objectives

The primary objective would be

to impart the feeling to the
viewer, of being in India.

This model would give an entirely

new experience to any user and thus
help creating a buzz in the market.

The model takes up just 5-10 minutes of

time. Hence, the users are not expected to
refrain from trying it once. The more the
users try, more the awareness generated.

All of this would be conducted

under the brand of “Incredible
India”.
 US US
thisthis
of the
from
of the

of year,
from
We will also tie up with various

parts
Indian restaurant in foreign

of year,
We will also tie up with various

parts
expand
countries virtual

world
Indian restaurant
& place in
thisforeign

course
expand
world inside restaurant

world
countries & place
thesethis virtual

nd other

course
world inside these restaurant

cancan
ndaother

the the
to aUK
concept
During
to UK
concept
During
THE PLACE
WeWe
virtual

concept at malls.
various
virtual
aimaim

concept at malls.
various

this virtual world

to to
world

U.S.A.

virtual
would
Wethis to place
likeworld
world

U.S.A.
setset

airports

We would like to place

up up

airports
across
such

in in
across
such
 IDEA:3= CO-BRANDING
The third idea that we present to you for enhancing the brand awareness and brand
visibility of Incredible India is pertaining to a TIE-UP between Brand Incredible India
and Indian restaurants Abroad.

The tie up will primarily be in relation to Advertising On the menu cards of Indian
restaurants Abroad and also Branding Incredible India on the walls of restaurants in
case of themed restaurants.

Advertising on menu cards of Indian restaurants abroad will be done according to Food Categorization
in the menu. For e.g.- Under the category of south Indian food, the Incredible India branding would be
done alongside this category focusing On south Indian tourist destinations like Kerala, Karnataka,
Andhra Pradesh etc.

In order to Increase the Visibility of Incredible India, as explained in the earlier slide, we shall also be Using the
Walls of restaurants to Paint and promote Incredible India. Famous tourist Monuments like Taj Mahal, Red Fort,
Kutub Minar shall be depicted on the walls of restaurants in order to build upon the curiosity of the customer
coming to that restaurant and inducing them to atleast think about and visit India as a tourist destination.