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    Marketing Plan of UST Legal Management Who What

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    alyannahhidago
    The marketing plan summarizes UST Legal Management's (LM) strategy to attract potential students. It outlines who will analyze customers, competitors, and the company's situation. It then discusses setting marketing objectives for UST, the business unit, and LM program. The marketing strategy will involve segmentation, targeting, and positioning. Finally, the marketing mix program addresses the 7P's - product, place, promotion, price, people, process, and physical evidence for effectively marketing the LM program.

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    Marketing Plan of UST Legal Management Who What

    Uploaded by

    alyannahhidago
    101 views3 pages
    The marketing plan summarizes UST Legal Management's (LM) strategy to attract potential students. It outlines who will analyze customers, competitors, and the company's situation. It then discusses setting marketing objectives for UST, the business unit, and LM program. The marketing strategy will involve segmentation, targeting, and positioning. Finally, the marketing mix program addresses the 7P's - product, place, promotion, price, people, process, and physical evidence for effectively marketing the LM program.

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    Tasks Marketing Plan

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    The marketing plan summarizes UST Legal Management's (LM) strategy to attract potential students. It outlines who will analyze customers, competitors, and the company's situation. It then discusses setting marketing objectives for UST, the business unit, and LM program. The marketing strategy will involve segmentation, targeting, and positioning. Finally, the marketing mix program addresses the 7P's - product, place, promotion, price, people, process, and physical evidence for effectively marketing the LM program.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    101 views3 pages

    Marketing Plan of UST Legal Management Who What

    Uploaded by

    alyannahhidago
    The marketing plan summarizes UST Legal Management's (LM) strategy to attract potential students. It outlines who will analyze customers, competitors, and the company's situation. It then discusses setting marketing objectives for UST, the business unit, and LM program. The marketing strategy will involve segmentation, targeting, and positioning. Finally, the marketing mix program addresses the 7P's - product, place, promotion, price, people, process, and physical evidence for effectively marketing the LM program.

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    You are on page 1of 3

    Marketing Plan of UST Legal Management

    Part Who What


    1. Executive Summary Yannah Summary of Parts 2-6
    2. Situation Analysis (3C’s)
    • Customer Analysis Ara Customer Analysis
    • Competitor Analysis Abby • Who are the potential
    • Company Cyrus students (analysis by
    demographics)
    • What are they looking
    for
    Competitor Analysis
    • Who are those
    competitors that offer
    LM also?
    • Do the students apply
    for us or from
    competitors as well?
    • What value they
    offer?
    • What are the
    competitor goals and
    accomplishments?
    Company
    • What strategies LM
    had that failed in the
    past
    • What are the
    capacities of UST LM
    • Present viewpoint of
    the system
    • How effectively LM s
    achieves defined
    objectives
    3. SWOT Analysis
    • Internal: Strengths Mai
    and Weaknesses
    • External: Zia
    Opportunities and
    Threats
    4. Marketing Objectives
    • Corporate AA Corporate (UST)
    • Business Unit Business Unit (AB)
    • Product Product (LM)
    5. Marketing Strategy (STP) Segmentation- identify
    • Segmentation Mica customer needs and segment
    • Targeting James market
    • Positioning Cedie Targeting- evaluate and
    select target market
    Positioning- identify
    proposition of each segment

    6. Marketing Mix Program


    (7P’s) Product (UST LM)
    • Product • Abby Program affiliation
    • Place • James Employment opportunities of
    • Promotion • Zia Mica Ara the of the course
    • Price • Cedie Previous academic results and
    • People • Mai students performance
    Placement offered by the
    • Process • Yannah
    college
    • Physical Evidence • Aa and Cyrus
    Place (UST)
    College location and
    accessibility

    Promotion
    Different promotions (ex:
    Newspaper, magazines,
    television, Radio, Friends
    Family/relatives, Facebook,
    Already enrolled students
    Websites, Educational events)

    Price
    Program fee Discounts and
    scholarships

    People
    Lecturers Management team

    Process
    Teaching practices Provision
    for extra-curricular activities

    Physical Evidence
    Ex: Building attractiveness
    and classroom layout
    Library and IT facilities
    Sufficient learning lounges

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