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    Market Leader ADV - Scope and Sequence

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    yelixew819

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    Market Leader ADV - Scope and Sequence

    Uploaded by

    yelixew819
    1 views2 pages

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    © All Rights Reserved
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    1 views2 pages

    Market Leader ADV - Scope and Sequence

    Uploaded by

    yelixew819

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
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    You are on page 1of 2

    Contents

    listening and reading and business skills case study


    discussion language
    First impressions in It’s not what you know Networking Movers and shakers
    unit 1
    S

    presentations Adverbs Writing: formal and Writing: formal letter


    first informal register
    impressions
    am

    page 6

    Apprenticeships Training leaders to connect Clarifying and confirming Training at


    pl

    unit 2 the dots Writing: effective e-mails Carter & Randall


    training Emphasising your point Writing: e-mail
    (summarising decisions)
    e

    page 14
    M

    Clean energy The danger of losing Decision-making Energy saving at


    unit 3
    at

    touch with reality Writing: layout and Tumalet Software


    energy Articles; countable and structure of reports Writing: report
    uncountable nouns
    page 22
    er
    i

    working across cultures: 1 international presentations page 30


    al

    revision unit A page 32

    listening and reading and


    ©

    business skills case study


    discussion language
    Customer relationship Is the customer always Making an impact in Re-launching Home2u
    unit 4
    P

    management right? Yes, she is. presentations Writing: press release


    marketing What women really want! Writing: presentation (product endorsement)
    Defining and non-defining slides
    ea

    page 36 clauses
    rs

    The future of work Giganomics: And what Resolving conflict Delaney: call-centre
    unit 5 don’t you do for a living? Writing: avoiding absenteeism
    employment -ing forms and infinitives conflict in e-mails Writing: e-mail
    on

    trends (improving an e-mail


    by avoiding conflict)
    page 44
    20

    Trust me: corporate The corporate conscience: Ethical problem-solving Dilemmas at Daybreak
    unit 6 responsibility Sherron Watkins, Enron Writing: meetings and Writing: press release
    ethics whistleblower action points (damage limitation)
    Drug whistleblower
    2

    page 52 collects $24m


    Modal perfect
    3

    working across cultures: 2 ethical international business page 60

    revision unit b page 62

    language reference writing file


    page 126 page 142

    ML_ADV_0_CB_Contents, 03.indd 1 04/02/2011 15:13


    Contents

    listening and reading and business skills case study


    discussion language
    Sustainable banking Day of reckoning for Managing questions Dragons & Angels
    unit 7
    S

    innumerate bankers Writing: e-mail (an


    finance Multiword verbs investment proposal)
    am

    page 66

    Operations consulting Day in the life of a Negotiating New market opportunities


    pl

    unit 8 management consultant Writing: summarising Writing: e-mail


    consultants Ellipsis terms and conditions (summarising terms
    and conditions)
    e

    page 74
    M

    Strategy, goals and values Living strategy and death Brainstorming and Stella International
    unit 9
    at

    of the five-year plan creativity Airways: strategy for


    strategy Rhetorical questions Writing: mission the skies
    statements Writing: summary
    page 82
    er
    i

    working across cultures: 3 socialising page 90


    al

    revision unit c page 92

    listening and reading and


    ©

    business skills case study


    discussion language
    Developments in The new corporate Presentations: The fashion screen
    unit 10
    P

    online business firefighters thinking on your feet Writing: summary


    online Rhetorical devices
    business
    ea

    page 96
    rs

    Advice for start-ups Go the distance with Chasing payment Healthy growth for
    unit 11 a one-trick pony OTC Tech
    new business Work longer, work older Writing: e-mail (proposal
    on

    Cleft sentences for growth strategy)


    page 104
    20

    Issues in project Fine-tune your project Teleconferencing Creating a world-class port


    unit 12 management schedule Writing: report
    project Instructive texts
    management
    23

    page 112

    working across cultures: 4 managing an international team page 120

    revision unit d page 122

    activity file audio scripts


    page 149 page 167

    ML_ADV_0_CB_Contents, 03.indd 2 04/02/2011 15:13

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