SYLLABUS FOR CLASS 12 BUSINESS STUDIES – 305 Note: There will be one Question Paper which will have 50 questions out of which 40 questions need to be attempted.
Principles and Functions of Management
Unit I: Nature and Significance of Management
• Management – concept, objectives, importance. • Nature of management; Management as Science, Art, Profession. • Levels of management – top, middle supervisory (First level). • Management functions – planning, organizing, staffing, directing, and controlling. • Coordination – nature, and importance.
Unit II: Principles of Management
• Principles of Management – meaning, nature and significance. • Fayol’s principles of management. • Taylor’s Scientific Management – Principles and Techniques.
Unit III: Business Environment
• Business Environment – meaning and importance. • Dimensions of Business Environment – Economic, Social, Technological, Political, and Legal. • Economic Environment in India; Impact of Government policy changes on business and industry,with special reference to the adoption of the policies of liberalization privatization, and globalization. Unit IV: Planning • Meaning, features, importance, limitations. • Planning process. • Types of Plans – Objectives, Strategy, Policy, Procedure, Method, Rule, Budget, Programme
Unit V: Organising • Meaning and importance. • Steps in the process of organizing. • Structure of organization – functional, and divisional. • Formal and informal organization. • Delegation: meaning elements and importance. • Decentralization: meaning and importance. • Difference between delegation and decentralization.
Unit VI: Staffing
• Meaning, need, and importance of staffing. • Staffing as a part of Human Resources Management. • Steps in the staffing process. • Recruitment – meaning and sources. • Selection – meaning and process. • • Training and Development – meaning, need, methods – on the job and off the job methodsof BUSINESS STUDIES - 305 training.
Unit VII: Directing
• Meaning, importance, and principles. • Elements of Direction: – Supervision – meaning and importance – Motivation – meaning and importance, Maslow’s hierarchy of needs; Financial and non-financial incentives. – Leadership – meaning, importance; qualities of a good leader. – Communication – meaning and importance, formal and informal communication; barriers to effective communication.
Unit VIII: Controlling
• Meaning and importance. • Relationship between planning and controlling. • Steps in the process of control. • Techniques of controlling.
Business Finance and Marketing
Unit IX: Business Finance
• Business finance – meaning, role, objectives of financial management.
• Financial planning – meaning and importance. • Capital Structure – meaning and factors. • Fixed and Working Capital – meaning and factors affecting their requirements.
Unit X: Financial Markets
• Concept of Financial Market: Money Market – nature instruments; • Capital market: nature and types – primary and secondary market. • The distinction between capital market and money market. • Stock Exchange – meaning, functions, NSEI, OCTEI, Trading Procedure. • Securities and Exchange Board of India (SEBI) – Objectives, Functions.
Unit XI: Marketing
• Marketing – meaning, functions, role. • The distinction between marketing and selling. • Marketing mix – concept and elements: – Product – nature, classification, branding, labeling, and packaging – Physical distribution: meaning, role; Channels of distribution, – meaning, types, factors, determining the choice of channels. – Promotion – meaning and role, promotion mix, Role of Advertising and personal selling; objections to Advertising. – Price: factors influencing pricing. Unit XII: Consumer Protection • Importance of consumer protection. • Consumer rights. • Consumer responsibilities. • Ways and means of consumer protection – Consumer awareness and legal redressal withspecial reference to the Consumer Protection Act. • Role of consumer organizations and NGOs.
Unit XIII: Entrepreneurship Development
• Concept, Functions, and Need. • Entrepreneurship Characteristics and Competencies. • Process of Entrepreneurship Development. • Entrepreneurial Values, Attitudes, and Motivation – Meaning and Concept.
