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Ahrefs Website Audit Checklist - MAKE A

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WEBSITE AUDIT CHECKLIST

SEO + PERFORMANCE AUDIT CONTENT QUALITY + GAPS


0 Are Google Analytics & Search Console set up? How To 0
0 Is the sitemap file set up correctly? How To 0
0 Are there any penalties or manual actions in Search Console? How To 0
0 Are all important pages indexable? How To 0
0 Are all important pages crawlable? How To 0
0 Is your site free of other critical technical issues? How To 0
0 Has your site’s traffic remained stable after algorithm updates? How To
0 Have any specific pages lost significant traffic recently? How To DESIGN + USER EXPERIENC
0 Have you got any dead pages with backlinks you could redirect? How To 0
0 Could you boost any pages with internal links? How To 0
0 Does the website elicit trust and prominently display E-E-A-T signHow To 0
0
DATA PRIVACY + SECURITY 0
0 Have adequate security plugins or protocols been implemented? How To
0 Are there any security issues showing up in GSC or monitoring toHow To ACCESSIBILITY
0 Does the website comply with local data privacy laws, like GDPR How To 0
IT CHECKLIST

ONTENT QUALITY + GAPS


Is your content unique, easy to read and of a high quality? How To
Are the titles on each page compelling? How To
Have you got any old pages with low traffic? How To
Have you got any low-hanging fruit keywords? How To
Have you got any low-hanging featured snippet opportunities? How To
Have you got any content gaps with competitors? How To

SIGN + USER EXPERIENCE


Is the design modern and optimized for the best user experience? How To
Do all pages have mobile-friendly layouts and responsive design? How To
Is the navigation intuitive? How To
Does the on-site search function as expected? How To
Are there any intrusive popups or interstitials? How To

CCESSIBILITY
Does the website meet ADA & WCAG compliance requirements? How To

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