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In this competitive electronic era, to understand the unknown mindset of consumer is a challenging task for electronic product manufacturers. The aim of this research is to study the consumer buying behavior towards the electronic goods,... more
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      MarketingConsumer BehaviorMarketing ResearchMarketing Strategy
Product semantics is the study of the symbolic qualities of human-made forms in the cognitive and social contexts of their use. The fundamental purpose of this theory and method is to treat the form of a designed object as a message and... more
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      Visual StudiesDesignSemanticsIndustrial Design
Currently, the field of Smart Clothes is twofold: On the one hand Smart Clothes are driven by technology and on the other by art and Haute Couture. In both cases clothing neglects the needs and wants of customers and the requirements of... more
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      Product SemanticsSmart Clothes
En este texto, pleno de reflexiones sobre el quehacer de ls diseñadores. el profesor Krippendorff cuestiona la condición de lo que científicamente es llamado investigación como una contradicción (oxímoron). Inicialmente, reflexiona sobre... more
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      DesignResearch MethodologyResearch DesignIndustrial Design
8th International Conference on Natural Language Computing (NATL 2022) will provide an excellent international forum for sharing knowledge and results in theory, methodology and applications of Natural Language Computing. The Conference... more
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    •   18  
      Information RetrievalOntologyPhonologySpeech Synthesis
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    •   5  
      DesignIndustrial DesignPhD ThesisHuman Centred Design
The literature of Product Semantics is a fairly old paradigm with its basis on semiotics with an understanding that all cultural phenomena are structured like language, which makes its emphasis seem more linguistic based with a focus on... more
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      Industrial DesignProduct DesignProduct Design SemanticsProduct Semantics
Диссертация посвящена исследованию народных игр и развлечений в их взаимосвязи с календарной и семейной обрядностью и архаическим комплексом переходно-посвятительных («инициационных») обрядов. Обсуждается проблема происхождения... more
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      Mythology And FolkloreSociologyCultural StudiesGender Studies
ABSTRACT: The article argues that the present dominance of the modernist design idiom, and the general aesthetic inferiority of existing non-modernist stylistic alternatives, is a consequence of the fact that design schools have for... more
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      Design educationEmotional designGropius, WalterOrnament
The creations of traditional Malay products inspired by nature, produce designs which convey meaning through their forms and functions. Kukuran, one of products used by the Malay community on a daily basis was selected as a case study.... more
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      Malaysian StudiesTraditional Malay HouseProduct Semantics
Recuento de la visita en 2011, a la Universidad Jorge Tadeo Lozano, del diseñador alemán Klaus Krippendorfff autor de "El Giro Semántico" y el gran pensador de "La trayectoria de la artificialidad" http://tiny.cc/dqlv4x
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      EducationDesign educationEducaciónDiseño Industrial
This paper critically reflects on selected frameworks of product semantics, which have been applied in form giving and industrial design. Furthermore, a comparative analysis has been made between product semantics and formal aesthetics as... more
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    • Product Semantics
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    • Product Semantics
So far the development of Eco-efficiency in home appliances has only concentrated on their technological attributes, overlooking the communication of Eco-efficient qualities through the aesthetical appearance of such appliances i.e. a... more
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    •   3  
      Eco-efficiencyHuman-Centered DesignProduct Semantics
Pretende-se discutir as transformações de uma tradição e, portanto, da construção, apropriação e controle sobre a memória, pensando-se o folguedo denominado guerra de espadas na cidade de Cruz das Almas. Brincadeira esta, definida pela... more
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      SociologyCultural StudiesProduct SemanticsToy Design
Everyone knows about monks and nuns: they shut themselves away in monasteries and convents, they wear habits and they sing plainchant. This perception can be confirmed with a quick shuffle through the hundreds of chant recordings in your... more
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      SociologyCultural StudiesDigital TechnologyAuthenticity
A well-designed object attracts consumer's attention, serves as company's icon, provides additional values on its use, and is more appreciated by consumers. This appreciation comes in effect mostly on the perceptual respond of consumer... more
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    •   3  
      Design ResearchProduct SemanticsHuman-Object Interactions
The article is about how Product Semantics, as an old paradigm of design, can be reevaluated to have a broader look to include a user-centered approach. In this attempt, a workshop held in ITU, Department of Industrial Design was taken to... more
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      Design educationIndustrial DesignVisual SemioticsUser Centred Design
Communication is not limited to the use of words and sounds. Artefacts can also emit multi-sensory cues and generate affordance. Decoding some products can be challenging, especially if we think of smart communication devices and their... more
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      EngineeringSemioticsCognitive ProcessTeaching method
A study of packaging for three different types of sustainable domestic products was conducted to understand the design strategies by existing brands and the consumers' perception about the same. The objective of the study was to know if... more
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      Product DesignSustainable DesignProduct Design SemanticsProduct Semantics
The present article examines some aspects of the relationship between form and meaning in artefacts. Exactly how do objects of art and design express ideas through their appearance, shape and use? The category of object fetishism is... more
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      DesignArt TheoryFetishismProduct Semantics
This paper critically reflects on selected frameworks of product semantics, which have been applied in form giving and industrial design. Furthermore, a comparative analysis has been made between product semantics and formal aesthetics as... more
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      EngineeringProduct Semantics
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      Product DesignProduct SemanticsProduktsprache
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      Design educationDesign MethodsIndustrial DesignBranding
Nowadays, the product user experience (UX) is essential in the de-sign of innovative products. Several methods assist in defining this UX. Some help to define the aesthetic appearance of a product (which conveys the desired UX). They are... more
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      User Experience (UX)Contemporary Movements and Trends in IslamProduct SemanticsSources of inspiration
As a musicologist researching contemporary monastic music, I am fascinated by the way in which monastic identity is promulgated through commercially available recordings of chant. While Gregorian chant and chant-based music remain central... more
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      SociologyCultural StudiesArtDigital Technology
A well-designed object attracts consumer's attention, serves as company's icon, provides additional values on its use, and is more appreciated by consumers. This appreciation comes in effect mostly on the perceptual respond of consumer... more
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    •   3  
      Design ResearchProduct SemanticsHuman-Object Interactions
Recent technological advancement and the betterment of socio-culture welfare, put design knowledge at the forefront of life as its practice developed into more than 'activity of making'. Rapid prototyping, 3D printing, internet-of-things,... more
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      Design educationDesign ResearchUser Experience DesignProduct Semantics
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    • Product Semantics
This paper presents the challenges of perceptions in sustainable design and outlines a product semantic strategy to improve our understanding of "sustainable design" and give products new capacity to communicate with more... more
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      Sustainable Building DesignProduct DesignDematerialisationGreenwashing
Uday Athavankar is currently an adjunct professor at the IDC School of Design at the Indian Institute of Technology Bombay. After graduating in 1966 from Sir Jamshedjee Jeejeebhoy College of Architecture, Mumbai, he spent four years... more
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    •   8  
      DesignDesign HistoryDesign educationProduct Design
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      SociologyCultural StudiesPlayHistory of Toys and Play