BBA Marketing Management Module 1 System Concepts PDF
BBA Marketing Management Module 1 System Concepts PDF
BBA Marketing Management Module 1 System Concepts PDF
DEFINITION OF SYSTEM
TYPES OF SYSTEM
TYPES OF SUBSYSTEMS
SYSTEM ANALYSIS
SYSTEM DESIGN
SAD
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Definition of System
Computer is defined as
“System is defined as a set of elements arranged in an orderly manner to accomplish
an objective.”
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Important Characteristics of a System
2. A system in any field has a basic structure and it consists of three parts :
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3. The environment influences the choice of inputs, the method of processing and
the nature and content of the outputs.
The designer of the system therefore has to consider the environment and select
appropriate inputs and filtering mechanism to protect the system from the
undesirables influences of the environment.
Environment
Environment
RECORD 1
2. SITA SEC. 4 NEHRU ROAD INDORE MADHYA PRADESH 411001
INPUT PROCESS OUTPUT
Filter
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TYPES OF SYSTEMS
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Abstract and Physical systems
Abstract System:
For example :
1. Mathematical Model.
2. Software is an embodiment of abstract system.
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Physical System:
For example :
1. Circulatory system
2. Transportation system
3. Computer system
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Deterministic and Probabilistic Systems
Deterministic System :
A deterministic system is one in which the occurrence of all events is known with
certainty.
Example :
1. Computer program which performs exactly as set of instructions.
2. Examination system
3. Accounting system
4. Payroll system
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Probabilistic System :
A probabilistic system is one in which the occurrence of events cannot be perfectly
predicted.
Though the behaviour of such a system can be described in terms of probability, a
certain degree of error is always associated to the prediction of the behaviour of the
system.
Example :
1. A set of instructions given to a person who may not follow the instructions
exactly as given.
2. Placement system.
3. Demand forecasting system.
4. Sales forecasting system
5. Pricing system
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Open and Closed Systems
Open Systems :
An open system is the one which interacts with its environment and thus exchanges
information, material or energy with the environment.
- Adaptive
- self-organising
- Eg. Humans, plants, cells, business organisations.
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Closed Systems:
A closed system is one which does not interact / exchange with its environment. A
closed system is not influenced by the environmental changes.
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User Machine Systems
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Subsystem
When many smaller systems together make a larger system, the smaller systems are
called the subsystems of the larger system.
e.g. ecosystem is a large system consisting of plants, animals, human beings which
are subsystems of it.
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System Analysis
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Ø The system analysis is very important in the total development efforts of a
system.
Ø The user may be aware of the problem but may not know how to solve it.
Therefore the system analyst must involve the user at this stage to get complete
information of the system.
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Requirement determination
1. Basic Process:
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2. Identify Data used and Information Generated :
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3. Determine Frequency, Time and volume :
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4. Know the performance controls:
Managerial attributes:
manager’s knowledge of information system
Managerial style
Organisational factors:
Nature of the company,
Level of management
Structure of organisation.
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Strategies for requirement determination
Interview
Questionnaire
Record Review
Observation
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System Design
Introduction:
Ø System Design is another important step in system development process.
Ø This phase starts after the system analysis phase is over.
Ø The output of System Analysis phase i.e the requirement specifications become
input in the design phase.
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Design Objectives
1. Practicality :
The system should be designed in such a way that it should be learnt and operated
with ease by the users.
2. Flexibility :
The business organisation is dynamic in nature. Therefore the system should be
responsive to the change requested by its users and which are inevitable.
3. Efficiency :
A system should be efficient i.e it should perform jobs within their specified time.
4. Security :
This aspect relates to the hardware and software reliability, physical security of data
and detection and prevention of data leakages.
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Design Process
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Conceptual design
Conceptual designs are conceived and the one which is feasible of meeting the
management objectives is selected. The conceptual design is a basis for the detailed
MIS design.
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1.Define Problem:
Clearly understand and define the problem to be solved
Current Problems
Future Problems
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3. Identify Constraints :
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4. Determine information needs :
For a good design of information system it is very important to know the real
information needs of management in a clear statement. Thus information needs
which can really help the management in discharging their functions are identified
in this step.
For determination of the information needs the user manager should specify:
1. What they want out of an information system
2. Items of information that are needed to achieve the pre-determined objectives.
For determining the information needs the system analyst has to carefully select any
one approach or a combination of approaches from interview, questionnaire, record
review and observation.
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5. Determine Information Sources :
a. Internal and external records:
Internal records:
files, correspondence, reports, documentation of present or
planned system etc.
External records :
trade publications, government statistics etc.
b. Managers and operating personnel.
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6. Develop various designs:
Ø At this stage the system analyst should be able to conceptualise the overall
structure of the information system he or she is going to design.
Ø The conceptual design would define the decision points, information flows,
channels of information and roles of user(managers).
Ø The system analyst works out broad feasible alternative combinations of input,
processing and output to generate more than one conceptual MIS Designs.
Ø All the conceptual designs are evaluated on the basis of cost and performance
and the best conceptual design is selected after discussion with the top
management.
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7. Documentation of Conceptual Design:
The finally selected conceptual design is documented in this step.
The documentation of the conceptual design involves:
1. Overall system flow
2. System Input
3. System output
4. Other Documentation like activity sheet and system description etc.
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8. Report Preparation
The next step is to get an approval of the management so as to start detailed design
activity. Thus a report should enlist
-cost to be incurred
-organisational changes
-problem
-objectives
-an overall view of the system
-justification for selecting one alternative over others
-Time
-other resources required for developing and implementing the system. 3.
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Detailed system design
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1. Planning and Control:
Consider the detailed design process as a complete project.
Project Planning:
i. Frame the project objectives.
ii. Define the project tasks.
iii. Prepare network diagrams for all events and activities.
iv. Schedule the work as per the user requirements.
v. Prepare a budget for the project.
Project Control:
1. Get a feedback of the actual performance of the project with respect to time,
cost and work of the project and compare it with schedules, budgets and
technical plan.
2. Take corrective action where required so as to maintain control.
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2. Involve the User :
Users should be kept informed about the system so as to gain user’s support and
acceptance.
This will also help manage resistance to change and would ensure suucefful
implementation of the system.
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3. Detailed Sub-System Definition :
Decomposition of system to operational activities is carried out as follows:
System
Sub-System
Functional Component
Task
Sub-Task
Operational element
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4.Output/ Input Design
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Main Points for Output Design :
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3. The usage of the output determines its content, form and media.
e.g. If a particular information is to be given to an employee and to an outsider or
customer then the content of the information differs in content, form and media.
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Input Design
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5. Feedback from the user.
6. Database design:
Database is an orderly arrangement of all the records. It acts as a data resource for the
MIS of an organization. To have optimum performance, storage and retrieval of data,
database design is important phase in the detailed system design.
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7. Procedure Design:
Procedures are the rules, standards or methods designed to increase the
effectiveness of information system.
In designing procedures, designers should :
1. Understand the purpose and quality standard of each procedure.
2. Develop a step-by-step direction for each procedure and
3. Document all the procedures.
There are number of procedures :
i. Data entry procedure: These are the methods designed for data entry .e.g. data
entry sequence.
ii. Run-time Procedures :The actions to be taken by the users to achieve the intended
results. E.g. a procedure may instruct the user to load printer with a specific size of
paper.
iii. Error-handling procedures: These procedures help the user in detecting and
correcting errors etc.
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Design Documentation:
System design documentation generally consist of following:
1. System objectives.
2. Design constraints.
3. Input/Outputs
4. Data files.
5. Procedures(manual)
6. Proposed system (a summary and detailed flow charts)
7. Input/output specifications
8. Program specifications
9. Database specifications
10. Cost of installation and implementation
11. System test conditions.
Documentation of the system should include user–manual and operator-manual. It
should be simple, easy to understand without any technical jargon. Operator manual
should be written from the operator’s point of view specifying start, stop restart
sequences. It should also contain procedures which may guide the operator regarding
security, privacy and integrity of data.
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Thank You