Schema markup is code that helps search engines understand the information on web pages. It can be used to display rich snippets and allow searches by elements like ingredients or cook time. Implementing schema involves choosing a schema type, adding JSON-LD or microdata to pages, and validating the markup. Schema benefits sites through increased click-through rates, visits, and user interaction on search results.
Schema markup is code that helps search engines understand the information on web pages. It can be used to display rich snippets and allow searches by elements like ingredients or cook time. Implementing schema involves choosing a schema type, adding JSON-LD or microdata to pages, and validating the markup. Schema benefits sites through increased click-through rates, visits, and user interaction on search results.
Schema markup is code that helps search engines understand the information on web pages. It can be used to display rich snippets and allow searches by elements like ingredients or cook time. Implementing schema involves choosing a schema type, adding JSON-LD or microdata to pages, and validating the markup. Schema benefits sites through increased click-through rates, visits, and user interaction on search results.
Schema markup is code that helps search engines understand the information on web pages. It can be used to display rich snippets and allow searches by elements like ingredients or cook time. Implementing schema involves choosing a schema type, adding JSON-LD or microdata to pages, and validating the markup. Schema benefits sites through increased click-through rates, visits, and user interaction on search results.
What it is Schema markup is code/structured data that helps search engines understand the information on a page. Google can use it to show rich results (also known as rich snippets). How it looks Structured Data
<html> <head> <title>Apple Pie by Grandma</title> Screen Appeareance <script type="application/ld+json"> { "@context": "https://schema.org/", "@type": "Recipe", "name": "Apple Pie by Grandma", "author": "Elaine Smith", "image": "https://images.edge-generalmills.com/56459281-6fe6-4d9d-984f-385c9488d824.jpg", "description": "A classic apple pie.", "aggregateRating": { "@type": "AggregateRating", "ratingValue": "4.8", "reviewCount": "7462", "bestRating": "5", "worstRating": "1" }, "prepTime": "PT30M", "totalTime": "PT1H30M", "recipeYield": "8", "nutrition": { "@type": "NutritionInformation", "calories": "512 calories" }, "recipeIngredient": [ "1 box refrigerated pie crusts, softened as directed on box", "6 cups thinly sliced, peeled apples (6 medium)" ] } </script> </head> <body> </body> </html> Benefits Higher click-through rate Increase in visits. Higher interaction rate Rotten Tomatoes added The Food Network has converted Rakuten has found that users structured data to 100,000 80% of their pages to enable spend 1.5x more time on pages unique pages and measured a search features and has seen a that implemented structured 25% higher click-through rate 35% increase in visits. data than on non-structured for pages enhanced with data pages, and have a 3.6x structured data, compared to higher interaction rate on AMP pages without structured data. pages with search features vs non-feature AMP pages. Types Article Course FAQs Job Posting Movie Review Breadcrumb Event HowTo Local Business Product Sitelinks search box Carousel Fact Check Image Metadata Logo Recipe Video
Some Examples
Article Rich Features FAQ Rich Featuresres Sitelinks Search Box
A news, sports, or blog article displayed in A Frequently Asked Question (FAQ) page A search box that is scoped to your website various rich result features, such as the title of contains a list of questions and answers when it appears as a search result. the article and larger-than-thumbnail images. pertaining to a particular topic. How it works Google uses structured data that it finds on the web to understand the content of the page, as well as to gather information about the web and the world in general, such as information about the people, books, or companies that are included in the markup. Google Search also uses structured data to enable special search result features and enhancements.
For example, a recipe page with valid structured data is eligible to appear in a graphical search result, as shown here:
Structured Data Rich Features
<html> <head> <title>Apple Pie by Grandma</title> <script type="application/ld+json"> { "@context": "https://schema.org/", "@type": "Recipe", "name": "Apple Pie by Grandma", "author": "Elaine Smith", "image": "https://images.edge-generalmills.com/56459281-6fe6-4d9d-984f-385c9488d824.jpg", "description": "A classic apple pie.", Because the structured data labels each individual element of the "aggregateRating": { "@type": "AggregateRating", "ratingValue": "4.8", "reviewCount": "7462", "bestRating": "5",
Gather "1 box refrigerated pie crusts, softened as directed on box", "6 cups thinly sliced, peeled apples (6 medium)" ] } </script>
information </head> <body> </body> </html> How to implement it Choose specific schema types Add the code to your page Validate schema markup to add Most modern website content To check a single page’s schema Explore the list of structured management systems (CMSes) markup, you can use the data features in Google Search can add basic schema Schema Validator or Google’s and pick a feature to implement. implementation right out of the Rich Results Test tool. box. If using WordPress, you can opt for a plugin like Yoast SEO.
You can refer to the Technical Guideline for implementation
